S OCT 2020
Code No: 824BD
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R15
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JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
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MCA V Semester Examinations, October/ November - 2020SOCIAL MEDIA INTELLIGENCE
Time: 2hrs
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Max.Marks:75
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Answer any five questions
All questions carry equal marks
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1.a)
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What is social media monitoring?
b)
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Explain in detail about text mining.--- Content provided by FirstRanker.com ---
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[7+8]
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2.a)How do expectations affect opinion? Explain.
b)
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Explain about opinion formation in a social context.
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[7+8]
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3.
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Can we trust the wisdom of crowds? Explain in detail how it effects.[15]
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used
4.a) Compare posters Vs Lurkers.
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b)Describe the motivations to post on social media mention its impact.
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[7+8]
5.a)
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Describe briefly about sequential dynamics.
b) "Geography No Longer Defines our communities" Justify your answer.
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[7+8]6.a) Discuss about online echo chambers.
b) How to identify influentials. Explain.
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[7+8]
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7.Explain about creating an inviting environment for Social Media Intelligence.
[15]
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8.
Explain the following:
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a) Intelligence Dashboards
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b) Integrated CRM
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[7+8]---oo0oo---
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