FirstRanker Logo

FirstRanker.com - FirstRanker's Choice is a hub of Question Papers & Study Materials for B-Tech, B.E, M-Tech, MCA, M.Sc, MBBS, BDS, MBA, B.Sc, Degree, B.Sc Nursing, B-Pharmacy, D-Pharmacy, MD, Medical, Dental, Engineering students. All services of FirstRanker.com are FREE

📱

Get the MBBS Question Bank Android App

Access previous years' papers, solved question papers, notes, and more on the go!

Install From Play Store

Download JNTUH MCA 5th Sem R17 2019 December 844BD Social Media Intelligence Question Paper

Download JNTUH (Jawaharlal nehru technological university) MCA (Master of Computer Applications) 5th Sem (Fifth Semester) Regulation-R17 2019 December 844BD Social Media Intelligence Previous Question Paper

This post was last modified on 17 March 2023




R17

--- Content provided by FirstRanker.com ---

Code No: 844BD




--- Content provided by FirstRanker.com ---






--- Content provided by FirstRanker.com ---






--- Content provided by FirstRanker.com ---


JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

MCA V Semester Examinations, December - 2019

--- Content provided by FirstRanker.com ---

SOCIAL MEDIA INTELLIGENCE

Time: 3hrs


--- Content provided by FirstRanker.com ---






--- Content provided by FirstRanker.com ---






--- Content provided by FirstRanker.com ---


Max.Marks:75

Note: This question paper contains two parts A and B.

--- Content provided by FirstRanker.com ---

S Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B

consists of 5 Units. Answer any one full question from each unit. Each question carries
10 marks and may have a, b, c as sub questions.

--- Content provided by FirstRanker.com ---



PART - A


--- Content provided by FirstRanker.com ---






--- Content provided by FirstRanker.com ---






--- Content provided by FirstRanker.com ---






--- Content provided by FirstRanker.com ---

5 ? 5 marks = 25


1.a)

--- Content provided by FirstRanker.com ---

How do expectations affect opinion?




--- Content provided by FirstRanker.com ---






--- Content provided by FirstRanker.com ---



[5]

b)

--- Content provided by FirstRanker.com ---


Compare and contrast poster versus lurkers.



--- Content provided by FirstRanker.com ---






--- Content provided by FirstRanker.com ---


[5]

c)

--- Content provided by FirstRanker.com ---

Are social media fragmenting population? Justify your answer.




--- Content provided by FirstRanker.com ---


[5]

d)

--- Content provided by FirstRanker.com ---

How to establish links to performance metrics in market research.



[5]

--- Content provided by FirstRanker.com ---


e)

Write a short note on social shopping.

--- Content provided by FirstRanker.com ---






--- Content provided by FirstRanker.com ---






--- Content provided by FirstRanker.com ---

[5]



PART - B

--- Content provided by FirstRanker.com ---


5 ? 10 marks = 50

2.a)

--- Content provided by FirstRanker.com ---

Explain using social media as early warning system.



b)

--- Content provided by FirstRanker.com ---


How do expertise and knowledge influence opinion formation?



--- Content provided by FirstRanker.com ---



[5+5]

OR

--- Content provided by FirstRanker.com ---


3.a)

Give a brief note on simple metrics for social media Intelligence.

--- Content provided by FirstRanker.com ---

b)

Discuss the implication for social media intelligence.


--- Content provided by FirstRanker.com ---






--- Content provided by FirstRanker.com ---

[5+5]




--- Content provided by FirstRanker.com ---






--- Content provided by FirstRanker.com ---

4.a)

How does social context affect our behavior? Explain.


--- Content provided by FirstRanker.com ---


b)

Can we trust the wisdom of crowds? Justify your answer.

--- Content provided by FirstRanker.com ---





[5+5]

--- Content provided by FirstRanker.com ---


OR

5.a)

--- Content provided by FirstRanker.com ---

Explain the bandwagon behavior in opinion expression.

b)

How do we differentiate our opinions? Give illustration.

--- Content provided by FirstRanker.com ---






--- Content provided by FirstRanker.com ---



[5+5]


--- Content provided by FirstRanker.com ---






--- Content provided by FirstRanker.com ---

6.a)

"Birds of a feather flock together". Explain it in the context of social media.


--- Content provided by FirstRanker.com ---


b)

What is the influence of social media on e-commerce? Explain.

--- Content provided by FirstRanker.com ---





[5+5]

--- Content provided by FirstRanker.com ---


OR

7.a)

--- Content provided by FirstRanker.com ---

Briefly explain the influential hypothesis.

b)

Discuss the causes for opinion radicalization.

--- Content provided by FirstRanker.com ---






--- Content provided by FirstRanker.com ---





[5+5]

--- Content provided by FirstRanker.com ---






--- Content provided by FirstRanker.com ---



8.a)

Write about creating and manipulating buzz.

--- Content provided by FirstRanker.com ---




b)

--- Content provided by FirstRanker.com ---

List the benefits of well-managed opinion community.




--- Content provided by FirstRanker.com ---




[5+5]

--- Content provided by FirstRanker.com ---

OR

9.a)

Illustrate the buzz campaign or fraud.

--- Content provided by FirstRanker.com ---




b)

--- Content provided by FirstRanker.com ---

How to identify fraudulent opinions.




--- Content provided by FirstRanker.com ---






--- Content provided by FirstRanker.com ---



[5+5]


--- Content provided by FirstRanker.com ---




10.a) Discuss how to tap into opinion ecosystem.
b) Explain rapid response system.

--- Content provided by FirstRanker.com ---






--- Content provided by FirstRanker.com ---






--- Content provided by FirstRanker.com ---




[5+5]

--- Content provided by FirstRanker.com ---

OR

11.

How can social media intelligence help integration of an organizational strategy?

--- Content provided by FirstRanker.com ---

Explain.




--- Content provided by FirstRanker.com ---






--- Content provided by FirstRanker.com ---






--- Content provided by FirstRanker.com ---






--- Content provided by FirstRanker.com ---

[10]



---ooOoo---

--- Content provided by FirstRanker.com ---