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R17
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JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
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MCA V Semester Examinations, October/ November - 2020SOCIAL MEDIA INTELLIGENCE
Time: 2hrs
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Max.Marks:75
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Answer any five questions
All questions carry equal marks
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1.a)
What is social media monitoring?
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b)Explain in detail about text mining.
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[7+8]
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2.a)
How do expectations affect opinion? Explain.
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b)
Explain about opinion formation in a social context.
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[7+8]
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used3.
Can we trust the wisdom of crowds? Explain in detail how it effects.
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[15]
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4.a) Compare posters Vs Lurkers.
b)
Describe the motivations to post on social media mention its impact.
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[7+8]
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5.a)
Describe briefly about sequential dynamics.
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b) "Geography No Longer Defines our communities" Justify your answer.[7+8]
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6.a) Discuss about online echo chambers.b) How to identify influentials. Explain.
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[7+8]
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7.
Explain about creating an inviting environment for Social Media Intelligence.
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[15]
8.
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Explain the following:
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a) Intelligence Dashboardsb) Integrated CRM
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[7+8]
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---oo0oo---
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