Download VTU (Visvesvaraya Technological University) MBA 4th Semester (Fourth Semester) 16MBAMM401-Sales Management SM Module 7 Important Lecture Notes (MBA Study Material Notes)
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MODULE 7
? Net selling
? Advertising in net trading,
? Payment system in internet trading-smart
card, credit card, debit card- payment by
card - advantages and disadvantages;
? How to make internet selling safe-Digital
signature, biometric method and legal or
regulatory environment.
? Growth of internet trading in India.
FirstRanker.com - FirstRanker's Choice
MODULE 7
? Net selling
? Advertising in net trading,
? Payment system in internet trading-smart
card, credit card, debit card- payment by
card - advantages and disadvantages;
? How to make internet selling safe-Digital
signature, biometric method and legal or
regulatory environment.
? Growth of internet trading in India.
The buying and selling of products and services
over the internet termed as ?Internet selling? or
?online trading?.
FirstRanker.com - FirstRanker's Choice
MODULE 7
? Net selling
? Advertising in net trading,
? Payment system in internet trading-smart
card, credit card, debit card- payment by
card - advantages and disadvantages;
? How to make internet selling safe-Digital
signature, biometric method and legal or
regulatory environment.
? Growth of internet trading in India.
The buying and selling of products and services
over the internet termed as ?Internet selling? or
?online trading?.
? To the customer
1. Reduced price
2. Global market
3. 24 hours access
4. More choices
5. Quicker delivery
6. Information
? Advantages to businesses
1. Increased potential market share
2. Low cost adverting
3. Low barriers to entries
4. Strategic benefit
5. Global reach
FirstRanker.com - FirstRanker's Choice
MODULE 7
? Net selling
? Advertising in net trading,
? Payment system in internet trading-smart
card, credit card, debit card- payment by
card - advantages and disadvantages;
? How to make internet selling safe-Digital
signature, biometric method and legal or
regulatory environment.
? Growth of internet trading in India.
The buying and selling of products and services
over the internet termed as ?Internet selling? or
?online trading?.
? To the customer
1. Reduced price
2. Global market
3. 24 hours access
4. More choices
5. Quicker delivery
6. Information
? Advantages to businesses
1. Increased potential market share
2. Low cost adverting
3. Low barriers to entries
4. Strategic benefit
5. Global reach
?Technical limitations
1. Lack of security
2. Low bandwidth
3. Needed more applications tools
4. Incompatibility
? Non-Technical limitations
1. Cost and justification
2. Security and privacy
3. Lack of trust
4. Touch and feel
5. Customers relations problem
6. Legal issue
FirstRanker.com - FirstRanker's Choice
MODULE 7
? Net selling
? Advertising in net trading,
? Payment system in internet trading-smart
card, credit card, debit card- payment by
card - advantages and disadvantages;
? How to make internet selling safe-Digital
signature, biometric method and legal or
regulatory environment.
? Growth of internet trading in India.
The buying and selling of products and services
over the internet termed as ?Internet selling? or
?online trading?.
? To the customer
1. Reduced price
2. Global market
3. 24 hours access
4. More choices
5. Quicker delivery
6. Information
? Advantages to businesses
1. Increased potential market share
2. Low cost adverting
3. Low barriers to entries
4. Strategic benefit
5. Global reach
?Technical limitations
1. Lack of security
2. Low bandwidth
3. Needed more applications tools
4. Incompatibility
? Non-Technical limitations
1. Cost and justification
2. Security and privacy
3. Lack of trust
4. Touch and feel
5. Customers relations problem
6. Legal issue
1. Defining an E ? commerce model and
strategy.
2. Dealing with consumer privacy concerns.
3. Overcoming consumers lack of trust.
4. Overcoming global issues.
FirstRanker.com - FirstRanker's Choice
MODULE 7
? Net selling
? Advertising in net trading,
? Payment system in internet trading-smart
card, credit card, debit card- payment by
card - advantages and disadvantages;
? How to make internet selling safe-Digital
signature, biometric method and legal or
regulatory environment.
? Growth of internet trading in India.
The buying and selling of products and services
over the internet termed as ?Internet selling? or
?online trading?.
? To the customer
1. Reduced price
2. Global market
3. 24 hours access
4. More choices
5. Quicker delivery
6. Information
? Advantages to businesses
1. Increased potential market share
2. Low cost adverting
3. Low barriers to entries
4. Strategic benefit
5. Global reach
?Technical limitations
1. Lack of security
2. Low bandwidth
3. Needed more applications tools
4. Incompatibility
? Non-Technical limitations
1. Cost and justification
2. Security and privacy
3. Lack of trust
4. Touch and feel
5. Customers relations problem
6. Legal issue
1. Defining an E ? commerce model and
strategy.
2. Dealing with consumer privacy concerns.
3. Overcoming consumers lack of trust.
4. Overcoming global issues.
? In the last year, B-C electronic commerce has
picked up in India, as a large number of
entrepreneurs entered the industry with new
ventures.
? Venture capital provided by the financial
institutions.
? Customer increased interest for online shopping.
FirstRanker.com - FirstRanker's Choice
MODULE 7
? Net selling
? Advertising in net trading,
? Payment system in internet trading-smart
card, credit card, debit card- payment by
card - advantages and disadvantages;
? How to make internet selling safe-Digital
signature, biometric method and legal or
regulatory environment.
? Growth of internet trading in India.
The buying and selling of products and services
over the internet termed as ?Internet selling? or
?online trading?.
? To the customer
1. Reduced price
2. Global market
3. 24 hours access
4. More choices
5. Quicker delivery
6. Information
? Advantages to businesses
1. Increased potential market share
2. Low cost adverting
3. Low barriers to entries
4. Strategic benefit
5. Global reach
?Technical limitations
1. Lack of security
2. Low bandwidth
3. Needed more applications tools
4. Incompatibility
? Non-Technical limitations
1. Cost and justification
2. Security and privacy
3. Lack of trust
4. Touch and feel
5. Customers relations problem
6. Legal issue
1. Defining an E ? commerce model and
strategy.
2. Dealing with consumer privacy concerns.
3. Overcoming consumers lack of trust.
4. Overcoming global issues.
? In the last year, B-C electronic commerce has
picked up in India, as a large number of
entrepreneurs entered the industry with new
ventures.
? Venture capital provided by the financial
institutions.
? Customer increased interest for online shopping.
FirstRanker.com - FirstRanker's Choice
MODULE 7
? Net selling
? Advertising in net trading,
? Payment system in internet trading-smart
card, credit card, debit card- payment by
card - advantages and disadvantages;
? How to make internet selling safe-Digital
signature, biometric method and legal or
regulatory environment.
? Growth of internet trading in India.
The buying and selling of products and services
over the internet termed as ?Internet selling? or
?online trading?.
? To the customer
1. Reduced price
2. Global market
3. 24 hours access
4. More choices
5. Quicker delivery
6. Information
? Advantages to businesses
1. Increased potential market share
2. Low cost adverting
3. Low barriers to entries
4. Strategic benefit
5. Global reach
?Technical limitations
1. Lack of security
2. Low bandwidth
3. Needed more applications tools
4. Incompatibility
? Non-Technical limitations
1. Cost and justification
2. Security and privacy
3. Lack of trust
4. Touch and feel
5. Customers relations problem
6. Legal issue
1. Defining an E ? commerce model and
strategy.
2. Dealing with consumer privacy concerns.
3. Overcoming consumers lack of trust.
4. Overcoming global issues.
? In the last year, B-C electronic commerce has
picked up in India, as a large number of
entrepreneurs entered the industry with new
ventures.
? Venture capital provided by the financial
institutions.
? Customer increased interest for online shopping.
FirstRanker.com - FirstRanker's Choice
MODULE 7
? Net selling
? Advertising in net trading,
? Payment system in internet trading-smart
card, credit card, debit card- payment by
card - advantages and disadvantages;
? How to make internet selling safe-Digital
signature, biometric method and legal or
regulatory environment.
? Growth of internet trading in India.
The buying and selling of products and services
over the internet termed as ?Internet selling? or
?online trading?.
? To the customer
1. Reduced price
2. Global market
3. 24 hours access
4. More choices
5. Quicker delivery
6. Information
? Advantages to businesses
1. Increased potential market share
2. Low cost adverting
3. Low barriers to entries
4. Strategic benefit
5. Global reach
?Technical limitations
1. Lack of security
2. Low bandwidth
3. Needed more applications tools
4. Incompatibility
? Non-Technical limitations
1. Cost and justification
2. Security and privacy
3. Lack of trust
4. Touch and feel
5. Customers relations problem
6. Legal issue
1. Defining an E ? commerce model and
strategy.
2. Dealing with consumer privacy concerns.
3. Overcoming consumers lack of trust.
4. Overcoming global issues.
? In the last year, B-C electronic commerce has
picked up in India, as a large number of
entrepreneurs entered the industry with new
ventures.
? Venture capital provided by the financial
institutions.
? Customer increased interest for online shopping.
FirstRanker.com - FirstRanker's Choice
MODULE 7
? Net selling
? Advertising in net trading,
? Payment system in internet trading-smart
card, credit card, debit card- payment by
card - advantages and disadvantages;
? How to make internet selling safe-Digital
signature, biometric method and legal or
regulatory environment.
? Growth of internet trading in India.
The buying and selling of products and services
over the internet termed as ?Internet selling? or
?online trading?.
? To the customer
1. Reduced price
2. Global market
3. 24 hours access
4. More choices
5. Quicker delivery
6. Information
? Advantages to businesses
1. Increased potential market share
2. Low cost adverting
3. Low barriers to entries
4. Strategic benefit
5. Global reach
?Technical limitations
1. Lack of security
2. Low bandwidth
3. Needed more applications tools
4. Incompatibility
? Non-Technical limitations
1. Cost and justification
2. Security and privacy
3. Lack of trust
4. Touch and feel
5. Customers relations problem
6. Legal issue
1. Defining an E ? commerce model and
strategy.
2. Dealing with consumer privacy concerns.
3. Overcoming consumers lack of trust.
4. Overcoming global issues.
? In the last year, B-C electronic commerce has
picked up in India, as a large number of
entrepreneurs entered the industry with new
ventures.
? Venture capital provided by the financial
institutions.
? Customer increased interest for online shopping.
? Leveraging new technology
? Mobile marketing strategy
? Funds flowed in
? Start ? ups
? Tax battle between government and e ?
commerce players
FirstRanker.com - FirstRanker's Choice
MODULE 7
? Net selling
? Advertising in net trading,
? Payment system in internet trading-smart
card, credit card, debit card- payment by
card - advantages and disadvantages;
? How to make internet selling safe-Digital
signature, biometric method and legal or
regulatory environment.
? Growth of internet trading in India.
The buying and selling of products and services
over the internet termed as ?Internet selling? or
?online trading?.
? To the customer
1. Reduced price
2. Global market
3. 24 hours access
4. More choices
5. Quicker delivery
6. Information
? Advantages to businesses
1. Increased potential market share
2. Low cost adverting
3. Low barriers to entries
4. Strategic benefit
5. Global reach
?Technical limitations
1. Lack of security
2. Low bandwidth
3. Needed more applications tools
4. Incompatibility
? Non-Technical limitations
1. Cost and justification
2. Security and privacy
3. Lack of trust
4. Touch and feel
5. Customers relations problem
6. Legal issue
1. Defining an E ? commerce model and
strategy.
2. Dealing with consumer privacy concerns.
3. Overcoming consumers lack of trust.
4. Overcoming global issues.
? In the last year, B-C electronic commerce has
picked up in India, as a large number of
entrepreneurs entered the industry with new
ventures.
? Venture capital provided by the financial
institutions.
? Customer increased interest for online shopping.
? Leveraging new technology
? Mobile marketing strategy
? Funds flowed in
? Start ? ups
? Tax battle between government and e ?
commerce players
? Availability of wider product range
? Lack time for off-line shopping
? Real product experiences
? Increased subscription to internet
? Increased usage of online classified sites
? Million ? dollar startups
FirstRanker.com - FirstRanker's Choice
MODULE 7
? Net selling
? Advertising in net trading,
? Payment system in internet trading-smart
card, credit card, debit card- payment by
card - advantages and disadvantages;
? How to make internet selling safe-Digital
signature, biometric method and legal or
regulatory environment.
? Growth of internet trading in India.
The buying and selling of products and services
over the internet termed as ?Internet selling? or
?online trading?.
? To the customer
1. Reduced price
2. Global market
3. 24 hours access
4. More choices
5. Quicker delivery
6. Information
? Advantages to businesses
1. Increased potential market share
2. Low cost adverting
3. Low barriers to entries
4. Strategic benefit
5. Global reach
?Technical limitations
1. Lack of security
2. Low bandwidth
3. Needed more applications tools
4. Incompatibility
? Non-Technical limitations
1. Cost and justification
2. Security and privacy
3. Lack of trust
4. Touch and feel
5. Customers relations problem
6. Legal issue
1. Defining an E ? commerce model and
strategy.
2. Dealing with consumer privacy concerns.
3. Overcoming consumers lack of trust.
4. Overcoming global issues.
? In the last year, B-C electronic commerce has
picked up in India, as a large number of
entrepreneurs entered the industry with new
ventures.
? Venture capital provided by the financial
institutions.
? Customer increased interest for online shopping.
? Leveraging new technology
? Mobile marketing strategy
? Funds flowed in
? Start ? ups
? Tax battle between government and e ?
commerce players
? Availability of wider product range
? Lack time for off-line shopping
? Real product experiences
? Increased subscription to internet
? Increased usage of online classified sites
? Million ? dollar startups
FirstRanker.com - FirstRanker's Choice
MODULE 7
? Net selling
? Advertising in net trading,
? Payment system in internet trading-smart
card, credit card, debit card- payment by
card - advantages and disadvantages;
? How to make internet selling safe-Digital
signature, biometric method and legal or
regulatory environment.
? Growth of internet trading in India.
The buying and selling of products and services
over the internet termed as ?Internet selling? or
?online trading?.
? To the customer
1. Reduced price
2. Global market
3. 24 hours access
4. More choices
5. Quicker delivery
6. Information
? Advantages to businesses
1. Increased potential market share
2. Low cost adverting
3. Low barriers to entries
4. Strategic benefit
5. Global reach
?Technical limitations
1. Lack of security
2. Low bandwidth
3. Needed more applications tools
4. Incompatibility
? Non-Technical limitations
1. Cost and justification
2. Security and privacy
3. Lack of trust
4. Touch and feel
5. Customers relations problem
6. Legal issue
1. Defining an E ? commerce model and
strategy.
2. Dealing with consumer privacy concerns.
3. Overcoming consumers lack of trust.
4. Overcoming global issues.
? In the last year, B-C electronic commerce has
picked up in India, as a large number of
entrepreneurs entered the industry with new
ventures.
? Venture capital provided by the financial
institutions.
? Customer increased interest for online shopping.
? Leveraging new technology
? Mobile marketing strategy
? Funds flowed in
? Start ? ups
? Tax battle between government and e ?
commerce players
? Availability of wider product range
? Lack time for off-line shopping
? Real product experiences
? Increased subscription to internet
? Increased usage of online classified sites
? Million ? dollar startups
? Websites
? Search engine marketing : it is the process of
gaining website traffic by purchasing ads on
search engines.
? E-Mail marketing
? Banner advertising : is a rectangular graphic
display that stretches across the top or bottom
of a website or down the right or left bar.
? Press releases on internet
? Blog marketing
? Article marketing
FirstRanker.com - FirstRanker's Choice
MODULE 7
? Net selling
? Advertising in net trading,
? Payment system in internet trading-smart
card, credit card, debit card- payment by
card - advantages and disadvantages;
? How to make internet selling safe-Digital
signature, biometric method and legal or
regulatory environment.
? Growth of internet trading in India.
The buying and selling of products and services
over the internet termed as ?Internet selling? or
?online trading?.
? To the customer
1. Reduced price
2. Global market
3. 24 hours access
4. More choices
5. Quicker delivery
6. Information
? Advantages to businesses
1. Increased potential market share
2. Low cost adverting
3. Low barriers to entries
4. Strategic benefit
5. Global reach
?Technical limitations
1. Lack of security
2. Low bandwidth
3. Needed more applications tools
4. Incompatibility
? Non-Technical limitations
1. Cost and justification
2. Security and privacy
3. Lack of trust
4. Touch and feel
5. Customers relations problem
6. Legal issue
1. Defining an E ? commerce model and
strategy.
2. Dealing with consumer privacy concerns.
3. Overcoming consumers lack of trust.
4. Overcoming global issues.
? In the last year, B-C electronic commerce has
picked up in India, as a large number of
entrepreneurs entered the industry with new
ventures.
? Venture capital provided by the financial
institutions.
? Customer increased interest for online shopping.
? Leveraging new technology
? Mobile marketing strategy
? Funds flowed in
? Start ? ups
? Tax battle between government and e ?
commerce players
? Availability of wider product range
? Lack time for off-line shopping
? Real product experiences
? Increased subscription to internet
? Increased usage of online classified sites
? Million ? dollar startups
? Websites
? Search engine marketing : it is the process of
gaining website traffic by purchasing ads on
search engines.
? E-Mail marketing
? Banner advertising : is a rectangular graphic
display that stretches across the top or bottom
of a website or down the right or left bar.
? Press releases on internet
? Blog marketing
? Article marketing
FirstRanker.com - FirstRanker's Choice
MODULE 7
? Net selling
? Advertising in net trading,
? Payment system in internet trading-smart
card, credit card, debit card- payment by
card - advantages and disadvantages;
? How to make internet selling safe-Digital
signature, biometric method and legal or
regulatory environment.
? Growth of internet trading in India.
The buying and selling of products and services
over the internet termed as ?Internet selling? or
?online trading?.
? To the customer
1. Reduced price
2. Global market
3. 24 hours access
4. More choices
5. Quicker delivery
6. Information
? Advantages to businesses
1. Increased potential market share
2. Low cost adverting
3. Low barriers to entries
4. Strategic benefit
5. Global reach
?Technical limitations
1. Lack of security
2. Low bandwidth
3. Needed more applications tools
4. Incompatibility
? Non-Technical limitations
1. Cost and justification
2. Security and privacy
3. Lack of trust
4. Touch and feel
5. Customers relations problem
6. Legal issue
1. Defining an E ? commerce model and
strategy.
2. Dealing with consumer privacy concerns.
3. Overcoming consumers lack of trust.
4. Overcoming global issues.
? In the last year, B-C electronic commerce has
picked up in India, as a large number of
entrepreneurs entered the industry with new
ventures.
? Venture capital provided by the financial
institutions.
? Customer increased interest for online shopping.
? Leveraging new technology
? Mobile marketing strategy
? Funds flowed in
? Start ? ups
? Tax battle between government and e ?
commerce players
? Availability of wider product range
? Lack time for off-line shopping
? Real product experiences
? Increased subscription to internet
? Increased usage of online classified sites
? Million ? dollar startups
? Websites
? Search engine marketing : it is the process of
gaining website traffic by purchasing ads on
search engines.
? E-Mail marketing
? Banner advertising : is a rectangular graphic
display that stretches across the top or bottom
of a website or down the right or left bar.
? Press releases on internet
? Blog marketing
? Article marketing
FirstRanker.com - FirstRanker's Choice
MODULE 7
? Net selling
? Advertising in net trading,
? Payment system in internet trading-smart
card, credit card, debit card- payment by
card - advantages and disadvantages;
? How to make internet selling safe-Digital
signature, biometric method and legal or
regulatory environment.
? Growth of internet trading in India.
The buying and selling of products and services
over the internet termed as ?Internet selling? or
?online trading?.
? To the customer
1. Reduced price
2. Global market
3. 24 hours access
4. More choices
5. Quicker delivery
6. Information
? Advantages to businesses
1. Increased potential market share
2. Low cost adverting
3. Low barriers to entries
4. Strategic benefit
5. Global reach
?Technical limitations
1. Lack of security
2. Low bandwidth
3. Needed more applications tools
4. Incompatibility
? Non-Technical limitations
1. Cost and justification
2. Security and privacy
3. Lack of trust
4. Touch and feel
5. Customers relations problem
6. Legal issue
1. Defining an E ? commerce model and
strategy.
2. Dealing with consumer privacy concerns.
3. Overcoming consumers lack of trust.
4. Overcoming global issues.
? In the last year, B-C electronic commerce has
picked up in India, as a large number of
entrepreneurs entered the industry with new
ventures.
? Venture capital provided by the financial
institutions.
? Customer increased interest for online shopping.
? Leveraging new technology
? Mobile marketing strategy
? Funds flowed in
? Start ? ups
? Tax battle between government and e ?
commerce players
? Availability of wider product range
? Lack time for off-line shopping
? Real product experiences
? Increased subscription to internet
? Increased usage of online classified sites
? Million ? dollar startups
? Websites
? Search engine marketing : it is the process of
gaining website traffic by purchasing ads on
search engines.
? E-Mail marketing
? Banner advertising : is a rectangular graphic
display that stretches across the top or bottom
of a website or down the right or left bar.
? Press releases on internet
? Blog marketing
? Article marketing
? Tickers
? Superstitial
? Pop ? up ads
? Pop ? under
? Transactional ads
? Roadblocks
? Floating ads
? Expanding ads
? Polite ad
? Video ad
FirstRanker.com - FirstRanker's Choice
MODULE 7
? Net selling
? Advertising in net trading,
? Payment system in internet trading-smart
card, credit card, debit card- payment by
card - advantages and disadvantages;
? How to make internet selling safe-Digital
signature, biometric method and legal or
regulatory environment.
? Growth of internet trading in India.
The buying and selling of products and services
over the internet termed as ?Internet selling? or
?online trading?.
? To the customer
1. Reduced price
2. Global market
3. 24 hours access
4. More choices
5. Quicker delivery
6. Information
? Advantages to businesses
1. Increased potential market share
2. Low cost adverting
3. Low barriers to entries
4. Strategic benefit
5. Global reach
?Technical limitations
1. Lack of security
2. Low bandwidth
3. Needed more applications tools
4. Incompatibility
? Non-Technical limitations
1. Cost and justification
2. Security and privacy
3. Lack of trust
4. Touch and feel
5. Customers relations problem
6. Legal issue
1. Defining an E ? commerce model and
strategy.
2. Dealing with consumer privacy concerns.
3. Overcoming consumers lack of trust.
4. Overcoming global issues.
? In the last year, B-C electronic commerce has
picked up in India, as a large number of
entrepreneurs entered the industry with new
ventures.
? Venture capital provided by the financial
institutions.
? Customer increased interest for online shopping.
? Leveraging new technology
? Mobile marketing strategy
? Funds flowed in
? Start ? ups
? Tax battle between government and e ?
commerce players
? Availability of wider product range
? Lack time for off-line shopping
? Real product experiences
? Increased subscription to internet
? Increased usage of online classified sites
? Million ? dollar startups
? Websites
? Search engine marketing : it is the process of
gaining website traffic by purchasing ads on
search engines.
? E-Mail marketing
? Banner advertising : is a rectangular graphic
display that stretches across the top or bottom
of a website or down the right or left bar.
? Press releases on internet
? Blog marketing
? Article marketing
? Tickers
? Superstitial
? Pop ? up ads
? Pop ? under
? Transactional ads
? Roadblocks
? Floating ads
? Expanding ads
? Polite ad
? Video ad
FirstRanker.com - FirstRanker's Choice
MODULE 7
? Net selling
? Advertising in net trading,
? Payment system in internet trading-smart
card, credit card, debit card- payment by
card - advantages and disadvantages;
? How to make internet selling safe-Digital
signature, biometric method and legal or
regulatory environment.
? Growth of internet trading in India.
The buying and selling of products and services
over the internet termed as ?Internet selling? or
?online trading?.
? To the customer
1. Reduced price
2. Global market
3. 24 hours access
4. More choices
5. Quicker delivery
6. Information
? Advantages to businesses
1. Increased potential market share
2. Low cost adverting
3. Low barriers to entries
4. Strategic benefit
5. Global reach
?Technical limitations
1. Lack of security
2. Low bandwidth
3. Needed more applications tools
4. Incompatibility
? Non-Technical limitations
1. Cost and justification
2. Security and privacy
3. Lack of trust
4. Touch and feel
5. Customers relations problem
6. Legal issue
1. Defining an E ? commerce model and
strategy.
2. Dealing with consumer privacy concerns.
3. Overcoming consumers lack of trust.
4. Overcoming global issues.
? In the last year, B-C electronic commerce has
picked up in India, as a large number of
entrepreneurs entered the industry with new
ventures.
? Venture capital provided by the financial
institutions.
? Customer increased interest for online shopping.
? Leveraging new technology
? Mobile marketing strategy
? Funds flowed in
? Start ? ups
? Tax battle between government and e ?
commerce players
? Availability of wider product range
? Lack time for off-line shopping
? Real product experiences
? Increased subscription to internet
? Increased usage of online classified sites
? Million ? dollar startups
? Websites
? Search engine marketing : it is the process of
gaining website traffic by purchasing ads on
search engines.
? E-Mail marketing
? Banner advertising : is a rectangular graphic
display that stretches across the top or bottom
of a website or down the right or left bar.
? Press releases on internet
? Blog marketing
? Article marketing
? Tickers
? Superstitial
? Pop ? up ads
? Pop ? under
? Transactional ads
? Roadblocks
? Floating ads
? Expanding ads
? Polite ad
? Video ad
? Appears while loading
? Embedded mini videos in website contents
FirstRanker.com - FirstRanker's Choice
MODULE 7
? Net selling
? Advertising in net trading,
? Payment system in internet trading-smart
card, credit card, debit card- payment by
card - advantages and disadvantages;
? How to make internet selling safe-Digital
signature, biometric method and legal or
regulatory environment.
? Growth of internet trading in India.
The buying and selling of products and services
over the internet termed as ?Internet selling? or
?online trading?.
? To the customer
1. Reduced price
2. Global market
3. 24 hours access
4. More choices
5. Quicker delivery
6. Information
? Advantages to businesses
1. Increased potential market share
2. Low cost adverting
3. Low barriers to entries
4. Strategic benefit
5. Global reach
?Technical limitations
1. Lack of security
2. Low bandwidth
3. Needed more applications tools
4. Incompatibility
? Non-Technical limitations
1. Cost and justification
2. Security and privacy
3. Lack of trust
4. Touch and feel
5. Customers relations problem
6. Legal issue
1. Defining an E ? commerce model and
strategy.
2. Dealing with consumer privacy concerns.
3. Overcoming consumers lack of trust.
4. Overcoming global issues.
? In the last year, B-C electronic commerce has
picked up in India, as a large number of
entrepreneurs entered the industry with new
ventures.
? Venture capital provided by the financial
institutions.
? Customer increased interest for online shopping.
? Leveraging new technology
? Mobile marketing strategy
? Funds flowed in
? Start ? ups
? Tax battle between government and e ?
commerce players
? Availability of wider product range
? Lack time for off-line shopping
? Real product experiences
? Increased subscription to internet
? Increased usage of online classified sites
? Million ? dollar startups
? Websites
? Search engine marketing : it is the process of
gaining website traffic by purchasing ads on
search engines.
? E-Mail marketing
? Banner advertising : is a rectangular graphic
display that stretches across the top or bottom
of a website or down the right or left bar.
? Press releases on internet
? Blog marketing
? Article marketing
? Tickers
? Superstitial
? Pop ? up ads
? Pop ? under
? Transactional ads
? Roadblocks
? Floating ads
? Expanding ads
? Polite ad
? Video ad
? Appears while loading
? Embedded mini videos in website contents
? Regular pop-up: graphical and textual ad opens and
requires user to interact by closing window
? Auto-Closing Pop-up: Pop-up that closes on its own
? Commercial Style Pop-up: Audio/Video advertisement
that appears when browser is loading a new page or web
site.
FirstRanker.com - FirstRanker's Choice
MODULE 7
? Net selling
? Advertising in net trading,
? Payment system in internet trading-smart
card, credit card, debit card- payment by
card - advantages and disadvantages;
? How to make internet selling safe-Digital
signature, biometric method and legal or
regulatory environment.
? Growth of internet trading in India.
The buying and selling of products and services
over the internet termed as ?Internet selling? or
?online trading?.
? To the customer
1. Reduced price
2. Global market
3. 24 hours access
4. More choices
5. Quicker delivery
6. Information
? Advantages to businesses
1. Increased potential market share
2. Low cost adverting
3. Low barriers to entries
4. Strategic benefit
5. Global reach
?Technical limitations
1. Lack of security
2. Low bandwidth
3. Needed more applications tools
4. Incompatibility
? Non-Technical limitations
1. Cost and justification
2. Security and privacy
3. Lack of trust
4. Touch and feel
5. Customers relations problem
6. Legal issue
1. Defining an E ? commerce model and
strategy.
2. Dealing with consumer privacy concerns.
3. Overcoming consumers lack of trust.
4. Overcoming global issues.
? In the last year, B-C electronic commerce has
picked up in India, as a large number of
entrepreneurs entered the industry with new
ventures.
? Venture capital provided by the financial
institutions.
? Customer increased interest for online shopping.
? Leveraging new technology
? Mobile marketing strategy
? Funds flowed in
? Start ? ups
? Tax battle between government and e ?
commerce players
? Availability of wider product range
? Lack time for off-line shopping
? Real product experiences
? Increased subscription to internet
? Increased usage of online classified sites
? Million ? dollar startups
? Websites
? Search engine marketing : it is the process of
gaining website traffic by purchasing ads on
search engines.
? E-Mail marketing
? Banner advertising : is a rectangular graphic
display that stretches across the top or bottom
of a website or down the right or left bar.
? Press releases on internet
? Blog marketing
? Article marketing
? Tickers
? Superstitial
? Pop ? up ads
? Pop ? under
? Transactional ads
? Roadblocks
? Floating ads
? Expanding ads
? Polite ad
? Video ad
? Appears while loading
? Embedded mini videos in website contents
? Regular pop-up: graphical and textual ad opens and
requires user to interact by closing window
? Auto-Closing Pop-up: Pop-up that closes on its own
? Commercial Style Pop-up: Audio/Video advertisement
that appears when browser is loading a new page or web
site.
? Opens underneath the browser
FirstRanker.com - FirstRanker's Choice
MODULE 7
? Net selling
? Advertising in net trading,
? Payment system in internet trading-smart
card, credit card, debit card- payment by
card - advantages and disadvantages;
? How to make internet selling safe-Digital
signature, biometric method and legal or
regulatory environment.
? Growth of internet trading in India.
The buying and selling of products and services
over the internet termed as ?Internet selling? or
?online trading?.
? To the customer
1. Reduced price
2. Global market
3. 24 hours access
4. More choices
5. Quicker delivery
6. Information
? Advantages to businesses
1. Increased potential market share
2. Low cost adverting
3. Low barriers to entries
4. Strategic benefit
5. Global reach
?Technical limitations
1. Lack of security
2. Low bandwidth
3. Needed more applications tools
4. Incompatibility
? Non-Technical limitations
1. Cost and justification
2. Security and privacy
3. Lack of trust
4. Touch and feel
5. Customers relations problem
6. Legal issue
1. Defining an E ? commerce model and
strategy.
2. Dealing with consumer privacy concerns.
3. Overcoming consumers lack of trust.
4. Overcoming global issues.
? In the last year, B-C electronic commerce has
picked up in India, as a large number of
entrepreneurs entered the industry with new
ventures.
? Venture capital provided by the financial
institutions.
? Customer increased interest for online shopping.
? Leveraging new technology
? Mobile marketing strategy
? Funds flowed in
? Start ? ups
? Tax battle between government and e ?
commerce players
? Availability of wider product range
? Lack time for off-line shopping
? Real product experiences
? Increased subscription to internet
? Increased usage of online classified sites
? Million ? dollar startups
? Websites
? Search engine marketing : it is the process of
gaining website traffic by purchasing ads on
search engines.
? E-Mail marketing
? Banner advertising : is a rectangular graphic
display that stretches across the top or bottom
of a website or down the right or left bar.
? Press releases on internet
? Blog marketing
? Article marketing
? Tickers
? Superstitial
? Pop ? up ads
? Pop ? under
? Transactional ads
? Roadblocks
? Floating ads
? Expanding ads
? Polite ad
? Video ad
? Appears while loading
? Embedded mini videos in website contents
? Regular pop-up: graphical and textual ad opens and
requires user to interact by closing window
? Auto-Closing Pop-up: Pop-up that closes on its own
? Commercial Style Pop-up: Audio/Video advertisement
that appears when browser is loading a new page or web
site.
? Opens underneath the browser ? It is an internet? advertisement?that enables
a person to request information or to buy the
advertised product without leaving the
webpage on which the? ad?appears.
FirstRanker.com - FirstRanker's Choice
MODULE 7
? Net selling
? Advertising in net trading,
? Payment system in internet trading-smart
card, credit card, debit card- payment by
card - advantages and disadvantages;
? How to make internet selling safe-Digital
signature, biometric method and legal or
regulatory environment.
? Growth of internet trading in India.
The buying and selling of products and services
over the internet termed as ?Internet selling? or
?online trading?.
? To the customer
1. Reduced price
2. Global market
3. 24 hours access
4. More choices
5. Quicker delivery
6. Information
? Advantages to businesses
1. Increased potential market share
2. Low cost adverting
3. Low barriers to entries
4. Strategic benefit
5. Global reach
?Technical limitations
1. Lack of security
2. Low bandwidth
3. Needed more applications tools
4. Incompatibility
? Non-Technical limitations
1. Cost and justification
2. Security and privacy
3. Lack of trust
4. Touch and feel
5. Customers relations problem
6. Legal issue
1. Defining an E ? commerce model and
strategy.
2. Dealing with consumer privacy concerns.
3. Overcoming consumers lack of trust.
4. Overcoming global issues.
? In the last year, B-C electronic commerce has
picked up in India, as a large number of
entrepreneurs entered the industry with new
ventures.
? Venture capital provided by the financial
institutions.
? Customer increased interest for online shopping.
? Leveraging new technology
? Mobile marketing strategy
? Funds flowed in
? Start ? ups
? Tax battle between government and e ?
commerce players
? Availability of wider product range
? Lack time for off-line shopping
? Real product experiences
? Increased subscription to internet
? Increased usage of online classified sites
? Million ? dollar startups
? Websites
? Search engine marketing : it is the process of
gaining website traffic by purchasing ads on
search engines.
? E-Mail marketing
? Banner advertising : is a rectangular graphic
display that stretches across the top or bottom
of a website or down the right or left bar.
? Press releases on internet
? Blog marketing
? Article marketing
? Tickers
? Superstitial
? Pop ? up ads
? Pop ? under
? Transactional ads
? Roadblocks
? Floating ads
? Expanding ads
? Polite ad
? Video ad
? Appears while loading
? Embedded mini videos in website contents
? Regular pop-up: graphical and textual ad opens and
requires user to interact by closing window
? Auto-Closing Pop-up: Pop-up that closes on its own
? Commercial Style Pop-up: Audio/Video advertisement
that appears when browser is loading a new page or web
site.
? Opens underneath the browser ? It is an internet? advertisement?that enables
a person to request information or to buy the
advertised product without leaving the
webpage on which the? ad?appears.
? A?roadblock?refers to an?ad?buy by which
all?ads?on the page are dedicated to the
advertiser.
? More often,?roadblocks include
two?ad?placements and sometimes a third
one
FirstRanker.com - FirstRanker's Choice
MODULE 7
? Net selling
? Advertising in net trading,
? Payment system in internet trading-smart
card, credit card, debit card- payment by
card - advantages and disadvantages;
? How to make internet selling safe-Digital
signature, biometric method and legal or
regulatory environment.
? Growth of internet trading in India.
The buying and selling of products and services
over the internet termed as ?Internet selling? or
?online trading?.
? To the customer
1. Reduced price
2. Global market
3. 24 hours access
4. More choices
5. Quicker delivery
6. Information
? Advantages to businesses
1. Increased potential market share
2. Low cost adverting
3. Low barriers to entries
4. Strategic benefit
5. Global reach
?Technical limitations
1. Lack of security
2. Low bandwidth
3. Needed more applications tools
4. Incompatibility
? Non-Technical limitations
1. Cost and justification
2. Security and privacy
3. Lack of trust
4. Touch and feel
5. Customers relations problem
6. Legal issue
1. Defining an E ? commerce model and
strategy.
2. Dealing with consumer privacy concerns.
3. Overcoming consumers lack of trust.
4. Overcoming global issues.
? In the last year, B-C electronic commerce has
picked up in India, as a large number of
entrepreneurs entered the industry with new
ventures.
? Venture capital provided by the financial
institutions.
? Customer increased interest for online shopping.
? Leveraging new technology
? Mobile marketing strategy
? Funds flowed in
? Start ? ups
? Tax battle between government and e ?
commerce players
? Availability of wider product range
? Lack time for off-line shopping
? Real product experiences
? Increased subscription to internet
? Increased usage of online classified sites
? Million ? dollar startups
? Websites
? Search engine marketing : it is the process of
gaining website traffic by purchasing ads on
search engines.
? E-Mail marketing
? Banner advertising : is a rectangular graphic
display that stretches across the top or bottom
of a website or down the right or left bar.
? Press releases on internet
? Blog marketing
? Article marketing
? Tickers
? Superstitial
? Pop ? up ads
? Pop ? under
? Transactional ads
? Roadblocks
? Floating ads
? Expanding ads
? Polite ad
? Video ad
? Appears while loading
? Embedded mini videos in website contents
? Regular pop-up: graphical and textual ad opens and
requires user to interact by closing window
? Auto-Closing Pop-up: Pop-up that closes on its own
? Commercial Style Pop-up: Audio/Video advertisement
that appears when browser is loading a new page or web
site.
? Opens underneath the browser ? It is an internet? advertisement?that enables
a person to request information or to buy the
advertised product without leaving the
webpage on which the? ad?appears.
? A?roadblock?refers to an?ad?buy by which
all?ads?on the page are dedicated to the
advertiser.
? More often,?roadblocks include
two?ad?placements and sometimes a third
one
? A?floating ad?is a type of rich media
Web?advertisement?that appears
uninitiated, superimposed over a user-
requested page, and disappears or becomes
unobtrusive after a specific time period
(typically 5-30 seconds).
FirstRanker.com - FirstRanker's Choice
MODULE 7
? Net selling
? Advertising in net trading,
? Payment system in internet trading-smart
card, credit card, debit card- payment by
card - advantages and disadvantages;
? How to make internet selling safe-Digital
signature, biometric method and legal or
regulatory environment.
? Growth of internet trading in India.
The buying and selling of products and services
over the internet termed as ?Internet selling? or
?online trading?.
? To the customer
1. Reduced price
2. Global market
3. 24 hours access
4. More choices
5. Quicker delivery
6. Information
? Advantages to businesses
1. Increased potential market share
2. Low cost adverting
3. Low barriers to entries
4. Strategic benefit
5. Global reach
?Technical limitations
1. Lack of security
2. Low bandwidth
3. Needed more applications tools
4. Incompatibility
? Non-Technical limitations
1. Cost and justification
2. Security and privacy
3. Lack of trust
4. Touch and feel
5. Customers relations problem
6. Legal issue
1. Defining an E ? commerce model and
strategy.
2. Dealing with consumer privacy concerns.
3. Overcoming consumers lack of trust.
4. Overcoming global issues.
? In the last year, B-C electronic commerce has
picked up in India, as a large number of
entrepreneurs entered the industry with new
ventures.
? Venture capital provided by the financial
institutions.
? Customer increased interest for online shopping.
? Leveraging new technology
? Mobile marketing strategy
? Funds flowed in
? Start ? ups
? Tax battle between government and e ?
commerce players
? Availability of wider product range
? Lack time for off-line shopping
? Real product experiences
? Increased subscription to internet
? Increased usage of online classified sites
? Million ? dollar startups
? Websites
? Search engine marketing : it is the process of
gaining website traffic by purchasing ads on
search engines.
? E-Mail marketing
? Banner advertising : is a rectangular graphic
display that stretches across the top or bottom
of a website or down the right or left bar.
? Press releases on internet
? Blog marketing
? Article marketing
? Tickers
? Superstitial
? Pop ? up ads
? Pop ? under
? Transactional ads
? Roadblocks
? Floating ads
? Expanding ads
? Polite ad
? Video ad
? Appears while loading
? Embedded mini videos in website contents
? Regular pop-up: graphical and textual ad opens and
requires user to interact by closing window
? Auto-Closing Pop-up: Pop-up that closes on its own
? Commercial Style Pop-up: Audio/Video advertisement
that appears when browser is loading a new page or web
site.
? Opens underneath the browser ? It is an internet? advertisement?that enables
a person to request information or to buy the
advertised product without leaving the
webpage on which the? ad?appears.
? A?roadblock?refers to an?ad?buy by which
all?ads?on the page are dedicated to the
advertiser.
? More often,?roadblocks include
two?ad?placements and sometimes a third
one
? A?floating ad?is a type of rich media
Web?advertisement?that appears
uninitiated, superimposed over a user-
requested page, and disappears or becomes
unobtrusive after a specific time period
(typically 5-30 seconds).
? A banner? ad?that can? expand?to larger size
from smaller size after a user clicks on it or
after a user moves his/her cursor over the
banner.
FirstRanker.com - FirstRanker's Choice
MODULE 7
? Net selling
? Advertising in net trading,
? Payment system in internet trading-smart
card, credit card, debit card- payment by
card - advantages and disadvantages;
? How to make internet selling safe-Digital
signature, biometric method and legal or
regulatory environment.
? Growth of internet trading in India.
The buying and selling of products and services
over the internet termed as ?Internet selling? or
?online trading?.
? To the customer
1. Reduced price
2. Global market
3. 24 hours access
4. More choices
5. Quicker delivery
6. Information
? Advantages to businesses
1. Increased potential market share
2. Low cost adverting
3. Low barriers to entries
4. Strategic benefit
5. Global reach
?Technical limitations
1. Lack of security
2. Low bandwidth
3. Needed more applications tools
4. Incompatibility
? Non-Technical limitations
1. Cost and justification
2. Security and privacy
3. Lack of trust
4. Touch and feel
5. Customers relations problem
6. Legal issue
1. Defining an E ? commerce model and
strategy.
2. Dealing with consumer privacy concerns.
3. Overcoming consumers lack of trust.
4. Overcoming global issues.
? In the last year, B-C electronic commerce has
picked up in India, as a large number of
entrepreneurs entered the industry with new
ventures.
? Venture capital provided by the financial
institutions.
? Customer increased interest for online shopping.
? Leveraging new technology
? Mobile marketing strategy
? Funds flowed in
? Start ? ups
? Tax battle between government and e ?
commerce players
? Availability of wider product range
? Lack time for off-line shopping
? Real product experiences
? Increased subscription to internet
? Increased usage of online classified sites
? Million ? dollar startups
? Websites
? Search engine marketing : it is the process of
gaining website traffic by purchasing ads on
search engines.
? E-Mail marketing
? Banner advertising : is a rectangular graphic
display that stretches across the top or bottom
of a website or down the right or left bar.
? Press releases on internet
? Blog marketing
? Article marketing
? Tickers
? Superstitial
? Pop ? up ads
? Pop ? under
? Transactional ads
? Roadblocks
? Floating ads
? Expanding ads
? Polite ad
? Video ad
? Appears while loading
? Embedded mini videos in website contents
? Regular pop-up: graphical and textual ad opens and
requires user to interact by closing window
? Auto-Closing Pop-up: Pop-up that closes on its own
? Commercial Style Pop-up: Audio/Video advertisement
that appears when browser is loading a new page or web
site.
? Opens underneath the browser ? It is an internet? advertisement?that enables
a person to request information or to buy the
advertised product without leaving the
webpage on which the? ad?appears.
? A?roadblock?refers to an?ad?buy by which
all?ads?on the page are dedicated to the
advertiser.
? More often,?roadblocks include
two?ad?placements and sometimes a third
one
? A?floating ad?is a type of rich media
Web?advertisement?that appears
uninitiated, superimposed over a user-
requested page, and disappears or becomes
unobtrusive after a specific time period
(typically 5-30 seconds).
? A banner? ad?that can? expand?to larger size
from smaller size after a user clicks on it or
after a user moves his/her cursor over the
banner.
? A?polite ad?is loaded in two phases: The
initial load is a compact image or SWF file
that is smaller in size so there is no delay in
loading other contents on the page. This
could be the first few frames of the?ad, or a
teaser.
FirstRanker.com - FirstRanker's Choice
MODULE 7
? Net selling
? Advertising in net trading,
? Payment system in internet trading-smart
card, credit card, debit card- payment by
card - advantages and disadvantages;
? How to make internet selling safe-Digital
signature, biometric method and legal or
regulatory environment.
? Growth of internet trading in India.
The buying and selling of products and services
over the internet termed as ?Internet selling? or
?online trading?.
? To the customer
1. Reduced price
2. Global market
3. 24 hours access
4. More choices
5. Quicker delivery
6. Information
? Advantages to businesses
1. Increased potential market share
2. Low cost adverting
3. Low barriers to entries
4. Strategic benefit
5. Global reach
?Technical limitations
1. Lack of security
2. Low bandwidth
3. Needed more applications tools
4. Incompatibility
? Non-Technical limitations
1. Cost and justification
2. Security and privacy
3. Lack of trust
4. Touch and feel
5. Customers relations problem
6. Legal issue
1. Defining an E ? commerce model and
strategy.
2. Dealing with consumer privacy concerns.
3. Overcoming consumers lack of trust.
4. Overcoming global issues.
? In the last year, B-C electronic commerce has
picked up in India, as a large number of
entrepreneurs entered the industry with new
ventures.
? Venture capital provided by the financial
institutions.
? Customer increased interest for online shopping.
? Leveraging new technology
? Mobile marketing strategy
? Funds flowed in
? Start ? ups
? Tax battle between government and e ?
commerce players
? Availability of wider product range
? Lack time for off-line shopping
? Real product experiences
? Increased subscription to internet
? Increased usage of online classified sites
? Million ? dollar startups
? Websites
? Search engine marketing : it is the process of
gaining website traffic by purchasing ads on
search engines.
? E-Mail marketing
? Banner advertising : is a rectangular graphic
display that stretches across the top or bottom
of a website or down the right or left bar.
? Press releases on internet
? Blog marketing
? Article marketing
? Tickers
? Superstitial
? Pop ? up ads
? Pop ? under
? Transactional ads
? Roadblocks
? Floating ads
? Expanding ads
? Polite ad
? Video ad
? Appears while loading
? Embedded mini videos in website contents
? Regular pop-up: graphical and textual ad opens and
requires user to interact by closing window
? Auto-Closing Pop-up: Pop-up that closes on its own
? Commercial Style Pop-up: Audio/Video advertisement
that appears when browser is loading a new page or web
site.
? Opens underneath the browser ? It is an internet? advertisement?that enables
a person to request information or to buy the
advertised product without leaving the
webpage on which the? ad?appears.
? A?roadblock?refers to an?ad?buy by which
all?ads?on the page are dedicated to the
advertiser.
? More often,?roadblocks include
two?ad?placements and sometimes a third
one
? A?floating ad?is a type of rich media
Web?advertisement?that appears
uninitiated, superimposed over a user-
requested page, and disappears or becomes
unobtrusive after a specific time period
(typically 5-30 seconds).
? A banner? ad?that can? expand?to larger size
from smaller size after a user clicks on it or
after a user moves his/her cursor over the
banner.
? A?polite ad?is loaded in two phases: The
initial load is a compact image or SWF file
that is smaller in size so there is no delay in
loading other contents on the page. This
could be the first few frames of the?ad, or a
teaser.
FirstRanker.com - FirstRanker's Choice
MODULE 7
? Net selling
? Advertising in net trading,
? Payment system in internet trading-smart
card, credit card, debit card- payment by
card - advantages and disadvantages;
? How to make internet selling safe-Digital
signature, biometric method and legal or
regulatory environment.
? Growth of internet trading in India.
The buying and selling of products and services
over the internet termed as ?Internet selling? or
?online trading?.
? To the customer
1. Reduced price
2. Global market
3. 24 hours access
4. More choices
5. Quicker delivery
6. Information
? Advantages to businesses
1. Increased potential market share
2. Low cost adverting
3. Low barriers to entries
4. Strategic benefit
5. Global reach
?Technical limitations
1. Lack of security
2. Low bandwidth
3. Needed more applications tools
4. Incompatibility
? Non-Technical limitations
1. Cost and justification
2. Security and privacy
3. Lack of trust
4. Touch and feel
5. Customers relations problem
6. Legal issue
1. Defining an E ? commerce model and
strategy.
2. Dealing with consumer privacy concerns.
3. Overcoming consumers lack of trust.
4. Overcoming global issues.
? In the last year, B-C electronic commerce has
picked up in India, as a large number of
entrepreneurs entered the industry with new
ventures.
? Venture capital provided by the financial
institutions.
? Customer increased interest for online shopping.
? Leveraging new technology
? Mobile marketing strategy
? Funds flowed in
? Start ? ups
? Tax battle between government and e ?
commerce players
? Availability of wider product range
? Lack time for off-line shopping
? Real product experiences
? Increased subscription to internet
? Increased usage of online classified sites
? Million ? dollar startups
? Websites
? Search engine marketing : it is the process of
gaining website traffic by purchasing ads on
search engines.
? E-Mail marketing
? Banner advertising : is a rectangular graphic
display that stretches across the top or bottom
of a website or down the right or left bar.
? Press releases on internet
? Blog marketing
? Article marketing
? Tickers
? Superstitial
? Pop ? up ads
? Pop ? under
? Transactional ads
? Roadblocks
? Floating ads
? Expanding ads
? Polite ad
? Video ad
? Appears while loading
? Embedded mini videos in website contents
? Regular pop-up: graphical and textual ad opens and
requires user to interact by closing window
? Auto-Closing Pop-up: Pop-up that closes on its own
? Commercial Style Pop-up: Audio/Video advertisement
that appears when browser is loading a new page or web
site.
? Opens underneath the browser ? It is an internet? advertisement?that enables
a person to request information or to buy the
advertised product without leaving the
webpage on which the? ad?appears.
? A?roadblock?refers to an?ad?buy by which
all?ads?on the page are dedicated to the
advertiser.
? More often,?roadblocks include
two?ad?placements and sometimes a third
one
? A?floating ad?is a type of rich media
Web?advertisement?that appears
uninitiated, superimposed over a user-
requested page, and disappears or becomes
unobtrusive after a specific time period
(typically 5-30 seconds).
? A banner? ad?that can? expand?to larger size
from smaller size after a user clicks on it or
after a user moves his/her cursor over the
banner.
? A?polite ad?is loaded in two phases: The
initial load is a compact image or SWF file
that is smaller in size so there is no delay in
loading other contents on the page. This
could be the first few frames of the?ad, or a
teaser.
FirstRanker.com - FirstRanker's Choice
MODULE 7
? Net selling
? Advertising in net trading,
? Payment system in internet trading-smart
card, credit card, debit card- payment by
card - advantages and disadvantages;
? How to make internet selling safe-Digital
signature, biometric method and legal or
regulatory environment.
? Growth of internet trading in India.
The buying and selling of products and services
over the internet termed as ?Internet selling? or
?online trading?.
? To the customer
1. Reduced price
2. Global market
3. 24 hours access
4. More choices
5. Quicker delivery
6. Information
? Advantages to businesses
1. Increased potential market share
2. Low cost adverting
3. Low barriers to entries
4. Strategic benefit
5. Global reach
?Technical limitations
1. Lack of security
2. Low bandwidth
3. Needed more applications tools
4. Incompatibility
? Non-Technical limitations
1. Cost and justification
2. Security and privacy
3. Lack of trust
4. Touch and feel
5. Customers relations problem
6. Legal issue
1. Defining an E ? commerce model and
strategy.
2. Dealing with consumer privacy concerns.
3. Overcoming consumers lack of trust.
4. Overcoming global issues.
? In the last year, B-C electronic commerce has
picked up in India, as a large number of
entrepreneurs entered the industry with new
ventures.
? Venture capital provided by the financial
institutions.
? Customer increased interest for online shopping.
? Leveraging new technology
? Mobile marketing strategy
? Funds flowed in
? Start ? ups
? Tax battle between government and e ?
commerce players
? Availability of wider product range
? Lack time for off-line shopping
? Real product experiences
? Increased subscription to internet
? Increased usage of online classified sites
? Million ? dollar startups
? Websites
? Search engine marketing : it is the process of
gaining website traffic by purchasing ads on
search engines.
? E-Mail marketing
? Banner advertising : is a rectangular graphic
display that stretches across the top or bottom
of a website or down the right or left bar.
? Press releases on internet
? Blog marketing
? Article marketing
? Tickers
? Superstitial
? Pop ? up ads
? Pop ? under
? Transactional ads
? Roadblocks
? Floating ads
? Expanding ads
? Polite ad
? Video ad
? Appears while loading
? Embedded mini videos in website contents
? Regular pop-up: graphical and textual ad opens and
requires user to interact by closing window
? Auto-Closing Pop-up: Pop-up that closes on its own
? Commercial Style Pop-up: Audio/Video advertisement
that appears when browser is loading a new page or web
site.
? Opens underneath the browser ? It is an internet? advertisement?that enables
a person to request information or to buy the
advertised product without leaving the
webpage on which the? ad?appears.
? A?roadblock?refers to an?ad?buy by which
all?ads?on the page are dedicated to the
advertiser.
? More often,?roadblocks include
two?ad?placements and sometimes a third
one
? A?floating ad?is a type of rich media
Web?advertisement?that appears
uninitiated, superimposed over a user-
requested page, and disappears or becomes
unobtrusive after a specific time period
(typically 5-30 seconds).
? A banner? ad?that can? expand?to larger size
from smaller size after a user clicks on it or
after a user moves his/her cursor over the
banner.
? A?polite ad?is loaded in two phases: The
initial load is a compact image or SWF file
that is smaller in size so there is no delay in
loading other contents on the page. This
could be the first few frames of the?ad, or a
teaser.
? Cash less
? Customer preferences
? Wider customer base
? Faster cash flow
? Easing your admin
? International use
FirstRanker.com - FirstRanker's Choice
MODULE 7
? Net selling
? Advertising in net trading,
? Payment system in internet trading-smart
card, credit card, debit card- payment by
card - advantages and disadvantages;
? How to make internet selling safe-Digital
signature, biometric method and legal or
regulatory environment.
? Growth of internet trading in India.
The buying and selling of products and services
over the internet termed as ?Internet selling? or
?online trading?.
? To the customer
1. Reduced price
2. Global market
3. 24 hours access
4. More choices
5. Quicker delivery
6. Information
? Advantages to businesses
1. Increased potential market share
2. Low cost adverting
3. Low barriers to entries
4. Strategic benefit
5. Global reach
?Technical limitations
1. Lack of security
2. Low bandwidth
3. Needed more applications tools
4. Incompatibility
? Non-Technical limitations
1. Cost and justification
2. Security and privacy
3. Lack of trust
4. Touch and feel
5. Customers relations problem
6. Legal issue
1. Defining an E ? commerce model and
strategy.
2. Dealing with consumer privacy concerns.
3. Overcoming consumers lack of trust.
4. Overcoming global issues.
? In the last year, B-C electronic commerce has
picked up in India, as a large number of
entrepreneurs entered the industry with new
ventures.
? Venture capital provided by the financial
institutions.
? Customer increased interest for online shopping.
? Leveraging new technology
? Mobile marketing strategy
? Funds flowed in
? Start ? ups
? Tax battle between government and e ?
commerce players
? Availability of wider product range
? Lack time for off-line shopping
? Real product experiences
? Increased subscription to internet
? Increased usage of online classified sites
? Million ? dollar startups
? Websites
? Search engine marketing : it is the process of
gaining website traffic by purchasing ads on
search engines.
? E-Mail marketing
? Banner advertising : is a rectangular graphic
display that stretches across the top or bottom
of a website or down the right or left bar.
? Press releases on internet
? Blog marketing
? Article marketing
? Tickers
? Superstitial
? Pop ? up ads
? Pop ? under
? Transactional ads
? Roadblocks
? Floating ads
? Expanding ads
? Polite ad
? Video ad
? Appears while loading
? Embedded mini videos in website contents
? Regular pop-up: graphical and textual ad opens and
requires user to interact by closing window
? Auto-Closing Pop-up: Pop-up that closes on its own
? Commercial Style Pop-up: Audio/Video advertisement
that appears when browser is loading a new page or web
site.
? Opens underneath the browser ? It is an internet? advertisement?that enables
a person to request information or to buy the
advertised product without leaving the
webpage on which the? ad?appears.
? A?roadblock?refers to an?ad?buy by which
all?ads?on the page are dedicated to the
advertiser.
? More often,?roadblocks include
two?ad?placements and sometimes a third
one
? A?floating ad?is a type of rich media
Web?advertisement?that appears
uninitiated, superimposed over a user-
requested page, and disappears or becomes
unobtrusive after a specific time period
(typically 5-30 seconds).
? A banner? ad?that can? expand?to larger size
from smaller size after a user clicks on it or
after a user moves his/her cursor over the
banner.
? A?polite ad?is loaded in two phases: The
initial load is a compact image or SWF file
that is smaller in size so there is no delay in
loading other contents on the page. This
could be the first few frames of the?ad, or a
teaser.
? Cash less
? Customer preferences
? Wider customer base
? Faster cash flow
? Easing your admin
? International use
? Cost
? Fraud
? T & C of Company and bank
? Staff training
FirstRanker.com - FirstRanker's Choice
MODULE 7
? Net selling
? Advertising in net trading,
? Payment system in internet trading-smart
card, credit card, debit card- payment by
card - advantages and disadvantages;
? How to make internet selling safe-Digital
signature, biometric method and legal or
regulatory environment.
? Growth of internet trading in India.
The buying and selling of products and services
over the internet termed as ?Internet selling? or
?online trading?.
? To the customer
1. Reduced price
2. Global market
3. 24 hours access
4. More choices
5. Quicker delivery
6. Information
? Advantages to businesses
1. Increased potential market share
2. Low cost adverting
3. Low barriers to entries
4. Strategic benefit
5. Global reach
?Technical limitations
1. Lack of security
2. Low bandwidth
3. Needed more applications tools
4. Incompatibility
? Non-Technical limitations
1. Cost and justification
2. Security and privacy
3. Lack of trust
4. Touch and feel
5. Customers relations problem
6. Legal issue
1. Defining an E ? commerce model and
strategy.
2. Dealing with consumer privacy concerns.
3. Overcoming consumers lack of trust.
4. Overcoming global issues.
? In the last year, B-C electronic commerce has
picked up in India, as a large number of
entrepreneurs entered the industry with new
ventures.
? Venture capital provided by the financial
institutions.
? Customer increased interest for online shopping.
? Leveraging new technology
? Mobile marketing strategy
? Funds flowed in
? Start ? ups
? Tax battle between government and e ?
commerce players
? Availability of wider product range
? Lack time for off-line shopping
? Real product experiences
? Increased subscription to internet
? Increased usage of online classified sites
? Million ? dollar startups
? Websites
? Search engine marketing : it is the process of
gaining website traffic by purchasing ads on
search engines.
? E-Mail marketing
? Banner advertising : is a rectangular graphic
display that stretches across the top or bottom
of a website or down the right or left bar.
? Press releases on internet
? Blog marketing
? Article marketing
? Tickers
? Superstitial
? Pop ? up ads
? Pop ? under
? Transactional ads
? Roadblocks
? Floating ads
? Expanding ads
? Polite ad
? Video ad
? Appears while loading
? Embedded mini videos in website contents
? Regular pop-up: graphical and textual ad opens and
requires user to interact by closing window
? Auto-Closing Pop-up: Pop-up that closes on its own
? Commercial Style Pop-up: Audio/Video advertisement
that appears when browser is loading a new page or web
site.
? Opens underneath the browser ? It is an internet? advertisement?that enables
a person to request information or to buy the
advertised product without leaving the
webpage on which the? ad?appears.
? A?roadblock?refers to an?ad?buy by which
all?ads?on the page are dedicated to the
advertiser.
? More often,?roadblocks include
two?ad?placements and sometimes a third
one
? A?floating ad?is a type of rich media
Web?advertisement?that appears
uninitiated, superimposed over a user-
requested page, and disappears or becomes
unobtrusive after a specific time period
(typically 5-30 seconds).
? A banner? ad?that can? expand?to larger size
from smaller size after a user clicks on it or
after a user moves his/her cursor over the
banner.
? A?polite ad?is loaded in two phases: The
initial load is a compact image or SWF file
that is smaller in size so there is no delay in
loading other contents on the page. This
could be the first few frames of the?ad, or a
teaser.
? Cash less
? Customer preferences
? Wider customer base
? Faster cash flow
? Easing your admin
? International use
? Cost
? Fraud
? T & C of Company and bank
? Staff training
FirstRanker.com - FirstRanker's Choice
MODULE 7
? Net selling
? Advertising in net trading,
? Payment system in internet trading-smart
card, credit card, debit card- payment by
card - advantages and disadvantages;
? How to make internet selling safe-Digital
signature, biometric method and legal or
regulatory environment.
? Growth of internet trading in India.
The buying and selling of products and services
over the internet termed as ?Internet selling? or
?online trading?.
? To the customer
1. Reduced price
2. Global market
3. 24 hours access
4. More choices
5. Quicker delivery
6. Information
? Advantages to businesses
1. Increased potential market share
2. Low cost adverting
3. Low barriers to entries
4. Strategic benefit
5. Global reach
?Technical limitations
1. Lack of security
2. Low bandwidth
3. Needed more applications tools
4. Incompatibility
? Non-Technical limitations
1. Cost and justification
2. Security and privacy
3. Lack of trust
4. Touch and feel
5. Customers relations problem
6. Legal issue
1. Defining an E ? commerce model and
strategy.
2. Dealing with consumer privacy concerns.
3. Overcoming consumers lack of trust.
4. Overcoming global issues.
? In the last year, B-C electronic commerce has
picked up in India, as a large number of
entrepreneurs entered the industry with new
ventures.
? Venture capital provided by the financial
institutions.
? Customer increased interest for online shopping.
? Leveraging new technology
? Mobile marketing strategy
? Funds flowed in
? Start ? ups
? Tax battle between government and e ?
commerce players
? Availability of wider product range
? Lack time for off-line shopping
? Real product experiences
? Increased subscription to internet
? Increased usage of online classified sites
? Million ? dollar startups
? Websites
? Search engine marketing : it is the process of
gaining website traffic by purchasing ads on
search engines.
? E-Mail marketing
? Banner advertising : is a rectangular graphic
display that stretches across the top or bottom
of a website or down the right or left bar.
? Press releases on internet
? Blog marketing
? Article marketing
? Tickers
? Superstitial
? Pop ? up ads
? Pop ? under
? Transactional ads
? Roadblocks
? Floating ads
? Expanding ads
? Polite ad
? Video ad
? Appears while loading
? Embedded mini videos in website contents
? Regular pop-up: graphical and textual ad opens and
requires user to interact by closing window
? Auto-Closing Pop-up: Pop-up that closes on its own
? Commercial Style Pop-up: Audio/Video advertisement
that appears when browser is loading a new page or web
site.
? Opens underneath the browser ? It is an internet? advertisement?that enables
a person to request information or to buy the
advertised product without leaving the
webpage on which the? ad?appears.
? A?roadblock?refers to an?ad?buy by which
all?ads?on the page are dedicated to the
advertiser.
? More often,?roadblocks include
two?ad?placements and sometimes a third
one
? A?floating ad?is a type of rich media
Web?advertisement?that appears
uninitiated, superimposed over a user-
requested page, and disappears or becomes
unobtrusive after a specific time period
(typically 5-30 seconds).
? A banner? ad?that can? expand?to larger size
from smaller size after a user clicks on it or
after a user moves his/her cursor over the
banner.
? A?polite ad?is loaded in two phases: The
initial load is a compact image or SWF file
that is smaller in size so there is no delay in
loading other contents on the page. This
could be the first few frames of the?ad, or a
teaser.
? Cash less
? Customer preferences
? Wider customer base
? Faster cash flow
? Easing your admin
? International use
? Cost
? Fraud
? T & C of Company and bank
? Staff training
FirstRanker.com - FirstRanker's Choice
This post was last modified on 18 February 2020