OUTLINE:
- Net selling
- Advertising in net trading
- Payment system in internet trading - smart card, credit card, debit card - payment by card - advantages and disadvantages
- How to make internet selling safe - Digital signature, biometric method and legal or regulatory environment.
- Growth of internet trading in India.
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INTERNET SELLING
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The buying and selling of products and services over the internet termed as 'Internet selling' 'online trading'.
ADVANTAGES OF INTERNET TRADING
To the customer
- Reduced price
- Global market
- 24 hours access
- More choices
- Quicker delivery
- Information
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Advantages to businesses
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- Increased potential market share
- Low cost advertising
- Low barriers to entries
- Strategic benefit
- Global reach
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DISADVANTAGES OF INTERNET TRADING
Technical limitations
- Lack of security
- Low bandwidth
- Needed more applications tools
- Incompatibility
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Non-Technical limitations
- Cost and justification
- Security and privacy
- Lack of trust
- Touch and feel
- Customers relations problem
- Legal issue
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CHALLENGES IN INTERNET TRADING
- Defining an E - commerce model and strategy.
- Dealing with consumer privacy concerns.
- Overcoming consumers lack of trust.
- Overcoming global issues.
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GROWTH OF INTERNET TRADING IN INDIA
- In the last year, B-C electronic commerce has picked up in India, as a large number of entrepreneurs entered the industry with new ventures.
- Venture capital provided by the financial institutions.
- Customer increased interest for online shopping
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RECENT ADVANCEMENT IN INTERNET MARKETING
- Leveraging new technology
- Mobile marketing strategy
- Funds flowed in
- Start - ups
- Tax battle between government and e - commerce players
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KEY DRIVERS OF E-COMMERCE SECTOR GROWTH IN INDIA
- Availability of wider product range
- Lack time for off-line shopping
- Real product experiences
- Increased subscription to internet
- Increased usage of online classified sites
- Million - dollar startups
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ADVERTISING IN NET TRADING: INTERNET ADVERTISING
COMPONENTS OF INTERNET ADVERTISING
- Websites
- Search engine marketing: it is the process of gaining website traffic by purchasing ads on search engines.
- E-Mail marketing
- Banner advertising: is a rectangular graphic display that stretches across the top or bottom of a website or down the right or left bar.
- Press releases on internet
- Blog marketing
- Article marketing
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TYPES OF INTERNET ADVERTISING
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- Tickers
- Superstitial
- Pop - up ads
- Pop - under
- Transactional ads
- Roadblocks
- Floating ads
- Expanding ads
- Polite ad
- Video ad
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ADVANTAGES AND DISADVANTAGES OF INTERNET ADVERTISING
PAYMENT SYSTEM IN INTERNET TRADING: ELECTRONIC PAYMENT
ADVANTAGES OF PAYMENT BY CARD
- Cash less
- Customer preferences
- Wider customer base
- Faster cash flow
- Easing your admin
- International use
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DISADVANTAGES
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- Cost
- Fraud
- T & C of Company and bank
- Staff training
INTERNET SAFETY AND SECURITY
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SHORT ANSWER QUESTIONS
This download link is referred from the post: VTU MBA Lecture Notes - 1st Sem, 2nd Sem, 3rd Sem and 4th Sem || Visvesvaraya Technological University
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