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A FirstRanker's choiceSubject Code: 1539343
GUJARAT TECHNOLOGICAL UNIVERSITY
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MBA (IB) - SEMESTER III- EXAMINATION — WINTER 2019
Subject Name: E-Commerce
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Time:10.30 am to 01.30 pmDate:04/12/2019
Total Marks: 70
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Instructions:
1. Attempt all questions.
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2. Make suitable assumptions wherever necessary.3. Figures to the right indicate full marks.
4. Support your answers with relevant examples wherever applicable.
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Q. No. Question Marks
Q.1 Explain the following terms: 14
(a) B2B e-commerce
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(b) M-Commerce(c) E-tailer
(d) E-CRM
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(e) Payment system
(f) E-business v/s e-commerce
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(g) E-SCMQ.2 (a) What is e-commerce? What are its advantages and disadvantages? 07
(b) What is a business model? Briefly explain the major B2C business 07
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models?OR
(b) What is a business model? Briefly explain the major B2B business 07
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models?
Q.3 (a) Which are the major security threats to an e-commerce environment? 07
(b) What are the components of an e-supply chain? 07
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OR
Q3 (a) What are the components of e-CRM? 07
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(b) What are the features of a traditional payment system? 07Q4 (a) What are the features of an e-commerce technology? 07
(b) Which are the major e-commerce payment systems? 07
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ORQ4 (a) What are the current trends and future scope of e-commerce in India? 07
(b) Which are some available tools to achieve site security? 07
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Page 1 of 2
The e-commerce has transformed the way business is done in India. The
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Indian e-commerce market is expected to grow to US$ 200 billion by2026 from US$ 38.5 billion as of 2017. Much growth of the industry
has been triggered by increasing internet and Smartphone penetration.
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The ongoing digital transformation in the country is expected to
increase India’s total internet user base to 829 million by 2021 from
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604.21 million as of December 2018. India’s internet economy isexpected to double from US$125 billion as of April 2017 to US$ 250
billion by 2020, majorly backed by ecommerce. India’s E-commerce
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revenue is expected to jump from US$ 39 billion in 2017 to US$ 120
billion in 2020, growing at an annual rate of 51 per cent, the highest in
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the world.Market Size
Propelled by rising smartphone penetration, the launch of 4G networks
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and increasing consumer wealth, the Indian e-commerce market isexpected to grow to US$ 200 billion by 2026 from US$ 38.5 billion in
2017 Online retail sales in India are expected to grow by 31 per cent to
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touch US$ 32.70 billion in 2018, led by Flipkart, Amazon India and
Paytm Mall.
During 2018, electronics is currently the biggest contributor to online
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retail sales in India with a share of 48 per cent, followed closely by
apparel at 29 per cent.
Road Ahead
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The e-commerce industry been directly impacting the micro, small &
medium enterprises (MSME) in India by providing means of financing,
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technology and training and has a favorable cascading effect on otherindustries as well. The Indian e-commerce industry has been on an
upward growth trajectory and is-expected to surpass the US to become
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the second largest e-commerce market in the world by 2034.
Technology enabled innovations like digital payments, hyper-local
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logistics, analytics ~driven customer engagement and digitaladvertisements will\likely support the growth in the sector. The growth
in e-commerce sector will also boost employment, increase revenues
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from export, increase tax collection by ex-chequers, and provide better
products and'services to customers in the long-term.
Q.5 (a) Why is the Indian e-commerce industry on an upward trajectory? 07
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(b) What is the role of the government of India in heralding e-commerce? 07
OR
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Q.5 (a) How will e-commerce benefit small scale industry and business? 07(b) Which factors will drive the growth of e-commerce in the future? 07
Page 2 of 2
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