Subject Code: 4539253
GUJARAT TECHNOLOGICAL UNIVERSITY
--- Content provided by FirstRanker.com ---
MBA - SEMESTER II - EXAMINATION - WINTER 2019
Subject Name: E-Business
Time: 10.30 am to 01.30pm
Date: 05/12/2019
Total Marks: 70
--- Content provided by FirstRanker.com ---
Instructions:
- Attempt all questions.
- Make suitable assumptions wherever necessary.
- Figures to the right indicate full marks.
Q. No. Marks
--- Content provided by FirstRanker.com ---
Q.1
(a) E-trailer 14
(b) E-distributor
(c) local-ecommerce
(d) Social ecommerce
--- Content provided by FirstRanker.com ---
(e) E-SCM
(f) E-security
(g) M-commerce
Q.2 (a) Explain various key elements of business model, which makes an impact on 07 business development.
(b) Write a short note on growth of E-commerce in India. 07
--- Content provided by FirstRanker.com ---
OR
(b) Is E-commerce business models are important for business development or not? 07 Explain any one model with example.
Q.3 (a) Explain various types of E-business in brief. 07
(b) Write a note on E-procurement exchanges and industry Consortium with special 07 focus to B2B.
OR
--- Content provided by FirstRanker.com ---
Q.3 (a) What is E-payment system? According to you how its work in E-business? 07
(b) Write features of traditional E-commerce payment system with suitable example. 07
Q.4 (a) Write a short note on E-security threats in the E-commerce environment. 07
(b) Explain procurement process and supply chain in E-commerce. 07
OR
--- Content provided by FirstRanker.com ---
Q.4 (a) Elaborate various tools and techniques of E-customer relationship. 07
(b) How technology will work to develop E-business? Explain with special focus to 07 tools available to achieve site security.
Q.5 CASE STUDY: Amazon e-commerce
Amazon is an American international e-commerce company. It was started by Jeffrey P. Bezos in the year 1994. And it was launched in India in June 2013.Three years back, Amazon had no infrastructure in India, and now it dominates the Indian markets. At the very start it was perception of investors that in India It will not go long like China as in the year 2004 when Amazon entered in China it hasn’t seen much success there with Alibaba, its Chinese competitor, dominating the e-commerce market. After its bad run in China, Bezos is going all in for India.
1.e. 1.25 billion four times as big as the U.S.’s and more than doubles Europe’s. Of these, 500 million, around 35 percent, are internet users. As per researches the yearly growth rate of internet users is highest in India around six million users join every month.
--- Content provided by FirstRanker.com ---
Amazon has consumer market in United States but it is a growing online consumer market in India having different challenges. The first and foremost challenge in India faced by the amazon was restrictions on foreign companies using e-commerce to sell their products directly to the Indian consumer. The Indian government, however, plans to allow foreign companies that manufacture their products in the country to sell them directly to consumers over the Internet. But Amazon would have to start making its products in India to take advantage of the change in the law.
Another difficulty that Amazon India faced was the limited infrastructure available to get the goods to consumers. In India, less than 12% of people uses plastic cards i.e. credit or debit cards, so Amazon has had to adapt to a "Cash on Delivery" model, which isn't yet available in all the areas. There is no shortage of goods produced by Indians, but most vendors in the country are small. Three years ago, relatively few retailers there sold their products online because they believed e-commerce to be too complex and time consuming. And India’s cash economy did not facilitate online transactions.
Amazon targets the middle class & upper class people who have hands on experience in technology but don’t have much time to do shopping from the physical outlets. Taking this into consideration Amazon has successfully positioned itself as a Glocal (Go global Act local) e-commerce giant where one can buy anything & get it delivered at any remote locations. Using the catchphrase Aur Dikhaoin it’s most recent campaign in India, it has further helped them carve a distinct space in the consumer’s mind.
Strategies for Sellers: - Amazon moved out a program “Amazon Chai Cart” these are the mobile tea carts that navigated city streets, serving refreshments to small-business owners and teach them the benefits of e-commerce. The Chai Cart team reportedly traveled more than 9,400 miles across 31 cities and engaged with more than 10,000 sellers.
Tatkal enables Small and Medium Businesses (SMBs) to get online and sell on Amazon.in, in less than 60 minutes. Starting with New Delhi, Amazon Tatkal will traverse the country, engaging with thousands of entrepreneurs, artisans, manufacturers and sellers and help them sell online on the spot.
--- Content provided by FirstRanker.com ---
Amazon.in has five crore products from 75,000 sellers. The number of sellers has witnessed a 250 percent growth annually in 2015 and as per the officials of Amazon this launch would help thousands of small and medium businesses in India.
The company also introduced —Easy Ship and Seller Flex” With easy ship Amazon couriers pick up packaged goods from a seller’s place of business and deliver them to consumers. And with the seller flex, vendors registered under Amazon designate a section of their own warehouses for products to be sold on the website, and Amazon coordinates the delivery logistics. This neighborhood
(a) Is Amazon successful in India? If yes then explain how and if no then explain 7 why?
(b) What should Amazon do to reduce challenges? 07
OR
--- Content provided by FirstRanker.com ---
Q.5 (a) How can Amazon remove online trade barriers? 07
(b) Explain Various strategies of the Amazon. 07
--- Content provided by FirstRanker.com ---
This download link is referred from the post: GTU MBA Last 10 Years 2010-2020 Question Papers || Gujarat Technological University