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MBA - SEMESTER- IIT EXAMINATION - WINTER 2019
GUJARAT TECHNOLOGICAL UNIVERSITY
Subject Code: 3539203 Date: 30-11-2019
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Subject Name: International Business
Time: 10:30 AM TO 1.30 PM Total Marks: 70
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Instructions:
- Attempt all questions.
- Make suitable assumptions wherever necessary.
- Figures to the right indicate full marks.
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Q.1 Definitions / terms / explanations / short questions 14
(a) INCO Terms
(b) Polycentric Approach
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(c) Franchising.
(d) Revocable LC.
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(e) Common Law System.
(f) Name any four regional trading groups of the world.
(g) Foreign Exchange Market.
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Q.2 (a) What makes international business difficult? Explain. 07
(b) “International Business involves deep understanding of the cultural 07
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environment.” Justify the statement by discussing various factors of
culture and how do they affect business.
OR
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(b) Explain cross national cooperation at different levels. Also provide 07
examples from real life.
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Q.3 (a) Discuss four types of International strategies based on pressures from 07
Integration & Local Responsiveness: (IR) Grid. Also show various
industry sectors which falls under this IR Grid.
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(b) Write short note on World Trade Organization (WTO) 07
OR
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Q.3 (a) Explain the four key factors in manufacturing strategy in global supply 07
chain.
(b) Explain different types of Non-Tariff Barriers. 07
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Q.4 (a) What is Export Promotion Councils (EPC)? What role does it play in 07
Export — Import in India?
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(b) What is e-commerce? Discuss its influence on international trade 07
considering the opportunities and problems of e-commerce.
OR
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Q.4 (a) Currencies float freely in response to supply and demand conditions free 07
from government intervention. Explain the above statement with suitable
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diagrams considering factors like inflation, interest rate, foreign direct
investments (FDI), balance of trade, & per capita income.
(b) Explain which factors should be kept in mind while designing an export 07
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strategy.
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firstranker.com Limited is the global leader in B2B EC and the flagship
company of Alibaba Group. Founded in 1999, firstranker.com is a global
trade marketplace for importers and exporters. As of 2018, the company
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has 576 million active users, larger than the entire population of the
United States. Alibaba recorded $25.4 billion worth of orders on
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November 11, 2017, the Chinese equivalent of Black Friday called
"Singles Day". This year's Singles Day falls on Sunday, November 11,
2018, and Alibaba is expected to sell $35 billion or more in goods,
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despite a slowing Chinese economy and the country's ongoing trade war
with the United States.
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In 2014, Alibaba launched the US shopping website firstranker.com.
11Main hosts thousands of merchants selling products in a variety of
categories. The site charges merchants a percentage of sales and goes up
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against eBay, Amazon, and Etsy (ETSY) on their own territory.
Unlike Amazon, Alibaba Group holds no inventory and owns no
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warehouses. Rather, Alibaba has created software platforms that facilitate
the exchange of goods and services. While Alibaba's revenues are less
than Amazon's, it has higher operating margins and profit margins. The
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reason for this is largely that Amazon has to manage the expensive and
complex logistics of developing and maintaining a network of
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warehouses to ship products directly to shoppers. In short, software is
easier to scale than warehouses.
Importers across the world can request bids from Chinese manufacturers
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for a mind blogging array of good. The product categories are ever
expanding with more than 1000 product categories. Buyers around the
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world use Alibaba to find potential suppliers that often have the lowest
costs in the world, thereby eliminating the need to hire a representative in
China to buy directly from the manufacturers on their behalf.
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Acting as an online trade fair; ‘Alibaba enables smaller companies with
import and export ambition‘to reach global market. Most of the Alibaba’s
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users are SMEs in developing countries around the world. Alibaba is
looking to create an‘integrated solution for the future of commerce which
includes marketplaces, logistics, cloud computing and payments, making
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it easy for merchants to do business anywhere.
The company is looking at the acquisition route in India, where it has
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stakes in several e-commerce and payment companies. Penetration into
Europe and the U.S. can be trickier compared to other Asian countries,
but Alibaba is gradually trying to establish itself in these regions through
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acquisitions to understand the market better. However, issues such as the
large number of counterfeit merchandise on its platform continue to
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plague Alibaba’s reputation in these regions.
At Alibaba, maintaining organizational flexibility is an area of intense
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focus. The company evaluates potential hires not only on their technical
skill but also on a demonstrated ability to thrive under conditions of rapid
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change. In addition to enhancing the skills of top talent, the program
showcased the leadership’s commitment to flexibility. A portion of the
senior leadership is rotated every year. An Alibaba team set out to create
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a better alternative by expanding the functionality of the company’s
employee portal. As an initial step, the team built functionality that
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allowed employees to nominate themselves for promotions. This gave
them more control over their own career trajectories.
(a) What is the approach of international business Alibaba is following? How 07
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does it help China’s and other SMEs?
(b) Explain the efforts taken by Alibaba to improve its Value Chain. 07
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OR
(a) Discuss The Global Strategies of Alibaba. Also Discuss the possible 07
problems faced by Alibaba as an e-commerce company.
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(b) What are the initiatives taken by Alibaba in HR Front? 07
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