GUJARAT TECHNOLOGICAL UNIVERSITY
MBA - SEMESTER 1- EXAMINATION - SUMMER 2019
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Subject Code: 2810006 Date: 21/05/2019
Subject Name: Research Methodology
Time: 02:30 PM To 5:30 PM Total Marks: 70
Instructions:
- Attempt all questions.
- Make suitable assumptions wherever necessary.
- Figures to the right indicate full marks.
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Q.1 Which of the following is not a “Graphic representation”? 06
- Pie chart
- Bar Chart
- Table
- Histogram
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Q.1 A common test in research demands much priority on:
- Objectivity
- Usability
- Reliability
- All of the above
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Q.1 refers to inferring about the whole population based on the observations made on a small part.
- Pseudo-inference
- Objective Inference
- Inductive-inference
- Deductive-inference
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Q.2 is a preferred sampling method for the population with finite size.
- Systematic Sampling
- Snowball Sampling
- Quota Sampling
- Judgmental Sampling
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Q.2 The data of research can be
- Qualitative
- Quantitative
- Both a and b
- Neither a nor b
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Q.2 Newton gave three basic laws of motion. This research is categorized as:
- Sample Survey
- Applied Research
- Fundamental Research
- Descriptive Research
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Q.3 Write short notes on:
- Undisguised Observation 04
- Ordinal Scale 04
- Null and Alternative Hypothesis 04
- Level of Significance 04
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Q.3 Explain Type I and type II errors with appropriate examples. 04
Explain the research process with suitable examples. 07
Discuss various non-probability sampling methods with appropriate examples. 07
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OR
Discuss cross-sectional and longitudinal research designs. 07
What is focus group. Discuss various characteristics of focus group technique. 07
What are various criteria for evaluating secondary data. 07
OR
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Explain different scaling techniques. How is Likert scaling technique different from other scaling techniques. 07
Develop a five-point Likert scale to understand the attitude of consumers towards online shopping. 07
Q.4 Explain the concept of validity, reliability and generalizability. 07
Discuss the difference between parametric and non-parametric data. 07
OR
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Q.4 Discuss various components of writing a research report. 07
What is data coding and data editing. Explain these concepts with the help of appropriate examples. 07
Q.5 You are Vice President — Marketing, for a renowned mobile brand in India. The sale of your brand is decreasing since last one year. This has become an issue for the company and hence marketing research is planned to identify and solve the problem of decrease in sales. You are instructed to draft the following by your company’s vice president:
- Management Decision Problem
- Marketing Research Problem
- Research Questions
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OR
Q.5 Part of a questionnaire used to determine consumer preferences for digital marketing cameras follows: Set up a coding scheme for these three questions.
- Please rate the importance of the following features you would consider when shopping for a new camera.
| Feature | Not at all Imp | Not Imp | Neutral | Imp | Very Imp |
|---|---|---|---|---|---|
| Batteries | |||||
| Automatic Mode | |||||
| Aperture Control | |||||
| LCD Screen |
- If you were to buy a new digital camera, which of the following outlets would you visit? Please tick as many as applicable.
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- Drugstore
- Camera store
- Discount merchandiser
- Electronics store
- Internet
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- Where do you get most of your photo processing done? Please tick only on option.
- Drugstore
- Minilabs
- Camera Store
- Discount merchandiser
- Supermarkets
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