Download GTU MBA 2019 Summer 4th Sem 3549261 Digital Marketing For Start Up Question Paper

Download GTU (Gujarat Technological University) MBA (Master of Business Administration) 2019 Summer 4th Sem 3549261 Digital Marketing For Start Up Previous Question Paper

Page 1 of 2


Seat No.: ________ Enrolment No.___________

GUJARAT TECHNOLOGICAL UNIVERSITY
MBA ? SEMESTER 4 ? EXAMINATION ? SUMMER-2019

Subject Code:3549261 Date:04/05/2019
Subject Name: DIGITAL MARKETING FOR START-UP
Time: 10.30 AM TO 1.30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.

Q. No. Marks
Q.1
Explain following terms.
(a) Artificial Intelligence.
(b) Into Graphics.
(c) Ad placement.
(d) Evaluating campaigns.
(e) Link din marketing.
(f) SEO
(g) Universal Analytics.

14
Q.2 (a)
Define Digital Marketing and Explain the Evolution of digital marketing
from traditional to modern Era.

07
(b)
Explain ?Digital Marketing cannot drive without Driver of the new
marketing environment.?
07


OR
(b)
Which is the critical success factor for digital marketing?
07

Q.3 (a)
Explain Digital Marketing Mix and give detail of creative and
exchanging Ad campaign.
07
(b)
What is the social media marketing and explain a cost-effective strategy
for tools and plan of social media marketing?

07
OR
Q.3 (a)
Define Display Marketing and explain the buying model of display
marketing.
07
(b)
What are the features of mobile marketing and how the mobile
marketing is important for any organization?
07

Q.4 (a)
Introduce Linkdin marketing and explain framing of linkdin marketing.
07
(b)
Explain on-page and off-page optimization.
07
OR
Q.4 (a)
Define social media metrics and how can we use digital marketing
strategies through instagram and snap chat?
07
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Page 1 of 2


Seat No.: ________ Enrolment No.___________

GUJARAT TECHNOLOGICAL UNIVERSITY
MBA ? SEMESTER 4 ? EXAMINATION ? SUMMER-2019

Subject Code:3549261 Date:04/05/2019
Subject Name: DIGITAL MARKETING FOR START-UP
Time: 10.30 AM TO 1.30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.

Q. No. Marks
Q.1
Explain following terms.
(a) Artificial Intelligence.
(b) Into Graphics.
(c) Ad placement.
(d) Evaluating campaigns.
(e) Link din marketing.
(f) SEO
(g) Universal Analytics.

14
Q.2 (a)
Define Digital Marketing and Explain the Evolution of digital marketing
from traditional to modern Era.

07
(b)
Explain ?Digital Marketing cannot drive without Driver of the new
marketing environment.?
07


OR
(b)
Which is the critical success factor for digital marketing?
07

Q.3 (a)
Explain Digital Marketing Mix and give detail of creative and
exchanging Ad campaign.
07
(b)
What is the social media marketing and explain a cost-effective strategy
for tools and plan of social media marketing?

07
OR
Q.3 (a)
Define Display Marketing and explain the buying model of display
marketing.
07
(b)
What are the features of mobile marketing and how the mobile
marketing is important for any organization?
07

Q.4 (a)
Introduce Linkdin marketing and explain framing of linkdin marketing.
07
(b)
Explain on-page and off-page optimization.
07
OR
Q.4 (a)
Define social media metrics and how can we use digital marketing
strategies through instagram and snap chat?
07
Page 2 of 2


(b)
Explain universal analytics and difference between Google analytics and
Google Ad words.
07
Q.5

















CASE STUDY:
Minnat Lalpuria, the founder CEO conceptualized and launched
7vachan, a wedding services consultant and aggregator in 2012.
Driven by the mission of being the one-stop-shop for Indian
wedding across the globe, 7vachan offered a broad portfolio of
services such as photographers, makeup artist, decorators, etc.
Having launched its wedding photography services vertical
towards the end of 2015, Minnat and her team faced the dilemma
of how to bring the professional of photographers on board
7vachan.
After internal discussion, the team zeroed in on using the
online channel, marketing 7vachan as an online platform to the
professional wedding photographers. At the same time, Minnat
also had a larger dilemma in mind to sustain customers? and
vendors trust in 7vachan as an online wedding consultant and
aggregator.



















(a) Which digital marketing strategy Minnat have to use for get large
market?
07
(b) Explain by ?Display marketing the company can reach to the every
customer.?
07
OR
Q.5 (a) How Minnat can increase marketing by mobile marketing?

07
(b)

Explain ?Minnat have to use on-page and off-page optimization to reach
consumer?.


07

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