Download GTU (Gujarat Technological University) MBA (Master of Business Administration) 2019 Summer 4th Sem 3549282 Enterprise Resource Planning Erp Previous Question Paper
Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA ? SEMESTER 4 ? EXAMINATION ? SUMMER 2019
Subject Code: 3549282 Date: 03/05/2019
Subject Name: Enterprise Resource Planning (ERP)
Time: 10:30 A.M. to 1:30 P.M. Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1 Explain the following terms with suitable examples:
(a) Enterprise
(b) BOM
(c) OLTP
(d) Data mining
(e) MTS
(f) Parallel Transition Strategy
(g) Closed ? loop MRP
14
Q.2 (a) Explain with the help of a neat sketch what an enterprise means. Also
explain the difference between the current and traditional approaches
regarding enterprises.
07
(b) ?Thinking in terms of business process helps managers to look at their
organizations from a customer?s perspective?. Explain with an example.
07
OR
(b)
ERP II is the next step in extended ERP. Solution includes traditional material
planning, distribution strengthen by capabilities like Customer relationship
management Human relationship management, document management and
work flow management.
Explain the best practices of ERP II.
07
Q.3 (a)
Explain the concept of OLAP and How does it works?
07
(b)
ERP package come in all size and shapes with all the frills/bells/whistles.
Requirements must reflect factors that consider indispensable for successful
running of business according to company?s practice. Provide examples of the
ERP selection criteria.
07
OR
Q.3 (a)
What is BPR? What are the Benefits of BPR?
07
(b)
Vendors are the people who have developed the ERP package. They know the
tool best. If you were to select the vendor how you would prepare the contract
defining the roles & responsibilities of Vendor?
07
Q.4 (a) Explain the Indian ERP Market, its dynamics, Major Player and growth
trends.
07
(b)
Integrating different Functional Modules of ERP Systems improve the
performance of Organization. Discuss. How and Why Supply and CRM
applications are integrated with ERP Systems?
07
OR
Q.4 (a)
List out ERP transition strategies and explain any three in detail.
07
(b)
ERP software promise great benefits. But what are the costs involved? In most
cases ERP implementation cost will exceed the budget. In most cases manager
fail to account for areas in their budget resulting in over run. These are hidden
cost. Explain the hidden cost of ERP implementation.
07
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Page 1 of 2
Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA ? SEMESTER 4 ? EXAMINATION ? SUMMER 2019
Subject Code: 3549282 Date: 03/05/2019
Subject Name: Enterprise Resource Planning (ERP)
Time: 10:30 A.M. to 1:30 P.M. Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1 Explain the following terms with suitable examples:
(a) Enterprise
(b) BOM
(c) OLTP
(d) Data mining
(e) MTS
(f) Parallel Transition Strategy
(g) Closed ? loop MRP
14
Q.2 (a) Explain with the help of a neat sketch what an enterprise means. Also
explain the difference between the current and traditional approaches
regarding enterprises.
07
(b) ?Thinking in terms of business process helps managers to look at their
organizations from a customer?s perspective?. Explain with an example.
07
OR
(b)
ERP II is the next step in extended ERP. Solution includes traditional material
planning, distribution strengthen by capabilities like Customer relationship
management Human relationship management, document management and
work flow management.
Explain the best practices of ERP II.
07
Q.3 (a)
Explain the concept of OLAP and How does it works?
07
(b)
ERP package come in all size and shapes with all the frills/bells/whistles.
Requirements must reflect factors that consider indispensable for successful
running of business according to company?s practice. Provide examples of the
ERP selection criteria.
07
OR
Q.3 (a)
What is BPR? What are the Benefits of BPR?
07
(b)
Vendors are the people who have developed the ERP package. They know the
tool best. If you were to select the vendor how you would prepare the contract
defining the roles & responsibilities of Vendor?
07
Q.4 (a) Explain the Indian ERP Market, its dynamics, Major Player and growth
trends.
07
(b)
Integrating different Functional Modules of ERP Systems improve the
performance of Organization. Discuss. How and Why Supply and CRM
applications are integrated with ERP Systems?
07
OR
Q.4 (a)
List out ERP transition strategies and explain any three in detail.
07
(b)
ERP software promise great benefits. But what are the costs involved? In most
cases ERP implementation cost will exceed the budget. In most cases manager
fail to account for areas in their budget resulting in over run. These are hidden
cost. Explain the hidden cost of ERP implementation.
07
Page 2 of 2
Q.5 INTUITIVE AT LARCIMEDICS
The Company: Lacrimedics, Washington, USA.
Founded in 1984, medical device manufacturer Lacrimedics is a provider of Lacrimal
Occlusion Therapies to physicians, hospitals and distributors around the world.
Lacrimal Occlusion is a, treatment for dry eye syndrome and related ocular surface
diseases.
The Problem/ Situation
When Lacrimedics decided to replace their accounting and manufacturing systems, they
wanted an integrated enterprise resource planning (ERP) solution that would support
the growth and address a number of operational problems. After 15 years in business,
inventory was growing faster than revenue, on-time delivery was slipping and general
lack of information was negatively impacting financial and operational performance.
Very little IT resources were available.
The Solution and Implementation
Lacrimedics looked at several ERP systems targeted to small and mid ? sized
manufacturers and systems from the industry giants SAP, Baan and J.D. Edwards. The
systems were judged based on overall functionality, ease of use, scalability and
underlying technology and Intuitive ERP was chosen. The goals of the implementation
were:
? Integrate and standardize business processes.
? Increase customer responsiveness.
? Deliver greater access of information to employees
? Improve scheduling and inventory control
? Streamline accounting
The Benefits
The main benefits of the ERP implementation were as follows:
? The ERP system was implemented in 45 days
? Return on investment of over 200%
? Reduced total inventory from 90 days on ? hand to 15 days on ? hand
? Improved on ? time supplier delivery from 30% to over 80%
? On ? time delivery improved from 75% to 99%
? Faster month ? end closing
? Reduced overdue accounts from 12% to 2%
? 10% revenue growth year ? to ? year
CASE STUDY:
(Practical / Relevant to theory)
(4 (NOS.) QUESTIONS EACH OF 7 MARKS with (a) & (b) or (a) & (b))
(a) What were the main challenges that prompted Lacrimedics to go in for
an ERP System?
07
(b) What were the objectives laid down by Lacrimedics behind ERP
implementation? Above these which are the other objectives of ERP
Implementation?
07
OR
Q.5 (a) Explain how Lacrimedics created and used integrated system to improve
their operational efficiency. Was it successful?
07
(b)
Comment on Pre ? evaluation screening stage adopted by Lacrimedics. 07
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This post was last modified on 19 February 2020