Download GTU (Gujarat Technological University) MBA (Master of Business Administration) 2018 Summer 1st Sem 2810003 Managerial Communication Mc Previous Question Paper
Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA ? SEMESTER (1) ? EXAMINATION ? SUMMER 2018
Subject Code: 2810003 Date:03/05/2018
Subject Name: Managerial Communication (MC)
Time: 10:30 AM To 01:30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q. No. 6
Q.1 (a) The process through which the symbols of a message are translated into a form that
the receiver can understand is called
1.
A. decoding B. encoding
C. expanding D. feedback
2.
The study of communication through touch is
A. chronemics B. haptics
C. proxemics D semantics
3.
Appeals and representations are used in______ communication
A. horizontal B. downward
C. upward D. grapevine
4.
The formal greeting with which a business letter begins is called
A. reference B. subject
C. salutation D. Body copy
5.
Form letters are also known as
A. Circular letters B. Formal letters
C. Bad newsletters D. Persuasive sales letters
6.
A memorandum(memo) is considered a brief form of written communication for
A. Internal use B. External use
C. Formal use D. Legal use
Q.1 (b) a). Differentiate between Interpersonal communication and Intrapersonal
communication.
b) Differentiate between ?agenda? and ?minutes of meeting.?
c) Define Para linguistics.
d) Differentiate between hearing and listening.
04
Q.1 (c) What are the seven C's of communication? 04
Q.2 (a) Explain the process of communication discussing the various
Components of Communication. And explain how feedback is
important in communication process.
07
(b) What are the barriers to communication? Discuss the guidelines for
overcoming these barriers?
07
OR
(b) Draft a memo to the staff of Dharti Industries on how to adhere to time-
frame for execution of their work
07
Q.3 (a) Discuss the parts of a Report in brief along with their functions. 07
(b) You are the Marketing Manager of your company. You need to inform
your sales team regarding the upcoming promotional event of new
07
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Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA ? SEMESTER (1) ? EXAMINATION ? SUMMER 2018
Subject Code: 2810003 Date:03/05/2018
Subject Name: Managerial Communication (MC)
Time: 10:30 AM To 01:30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q. No. 6
Q.1 (a) The process through which the symbols of a message are translated into a form that
the receiver can understand is called
1.
A. decoding B. encoding
C. expanding D. feedback
2.
The study of communication through touch is
A. chronemics B. haptics
C. proxemics D semantics
3.
Appeals and representations are used in______ communication
A. horizontal B. downward
C. upward D. grapevine
4.
The formal greeting with which a business letter begins is called
A. reference B. subject
C. salutation D. Body copy
5.
Form letters are also known as
A. Circular letters B. Formal letters
C. Bad newsletters D. Persuasive sales letters
6.
A memorandum(memo) is considered a brief form of written communication for
A. Internal use B. External use
C. Formal use D. Legal use
Q.1 (b) a). Differentiate between Interpersonal communication and Intrapersonal
communication.
b) Differentiate between ?agenda? and ?minutes of meeting.?
c) Define Para linguistics.
d) Differentiate between hearing and listening.
04
Q.1 (c) What are the seven C's of communication? 04
Q.2 (a) Explain the process of communication discussing the various
Components of Communication. And explain how feedback is
important in communication process.
07
(b) What are the barriers to communication? Discuss the guidelines for
overcoming these barriers?
07
OR
(b) Draft a memo to the staff of Dharti Industries on how to adhere to time-
frame for execution of their work
07
Q.3 (a) Discuss the parts of a Report in brief along with their functions. 07
(b) You are the Marketing Manager of your company. You need to inform
your sales team regarding the upcoming promotional event of new
07
2
product. Draft an e-mail containing all the information to be given for the
same.
OR
Q.3 (a) Being a fresh M.B.A graduate , you are looking for a suitable opportunity.
Prepare a job application for the position of Management Trainee at ABC
Ltd.
07
(b) Discuss role of Non-Verbal Communication and its importance. 07
Q.4 (a) Explain the listening process in detail. Also mention the qualities of an
active listener.
07
(b) Being a Research and Development Manager what steps will you consider
before preparing for your presentation for the Annual Meeting.
07
OR
Q.4 (a) Behavioural issues have become important in the present context of
organizations since most of the employees are supposed to work in teams
. Because of this , behavioural interviewing has taken a front seat. What
is behavioural interview and how is the behaviour of a candidate really
tested ?
07
(b) Discuss guidelines to make a meeting effective. 07
Q.5
Case study
Barry is a 27-year old who is a foodservice manager at a casual dining
restaurant. Barry is responsible for supervising and managing all employees in
the back of the house. Employees working in the back of the house range in age
from 16 years old to 55 years old. In addition, the employees come from diverse
cultural and ethnic backgrounds. For many, English is not their primary
language.
Barry tries his best to keep up with food safety issues in the kitchen but he
admits it?s not easy. Employees receive ?on the job training? about food safety
basics (for example, appropriate hygiene and handwashing, time/temperature,
and cleaning and sanitizing). But with high turnover of employees, training is
often rushed and some new employees are put right into the job without training
if it is a busy day. Eventually, most employees get some kind of food safety
training. The owners of the restaurant are supportive of Barry in his food safety
efforts because they know if a food safety outbreak were ever linked to their
restaurant; it would likely put them out of business. Still, the owners note there
are additional costs for training and making sure food is handled safely.
One day Barry comes to work and is rather upset even before he steps into the
restaurant. Things haven?t been going well at home and he was lucky to
rummage through some of the dirty laundry and find a relatively clean outfit to
wear for work. He admits he needs a haircut and a good hand scrubbing,
especially after working on his car last evening. When he walks into the kitchen
he notices several trays of uncooked meat sitting out in the kitchen area. It
appears these have been sitting at room temperature for quite some time. Barry
is frustrated and doesn?t know what to do. He feels like he is beating his head
against a brick wall when it comes to getting employees to practice food safety.
Barry has taken many efforts to get employees to be safe in how they handle
food. He has huge signs posted all over the kitchen with these words: KEEP
HOT FOOD HOT AND COLD FOOD COLD and WASH YOUR HANDS
ALWAYS AND OFTEN. All employees are given a thermometer when they
14
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1
Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA ? SEMESTER (1) ? EXAMINATION ? SUMMER 2018
Subject Code: 2810003 Date:03/05/2018
Subject Name: Managerial Communication (MC)
Time: 10:30 AM To 01:30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q. No. 6
Q.1 (a) The process through which the symbols of a message are translated into a form that
the receiver can understand is called
1.
A. decoding B. encoding
C. expanding D. feedback
2.
The study of communication through touch is
A. chronemics B. haptics
C. proxemics D semantics
3.
Appeals and representations are used in______ communication
A. horizontal B. downward
C. upward D. grapevine
4.
The formal greeting with which a business letter begins is called
A. reference B. subject
C. salutation D. Body copy
5.
Form letters are also known as
A. Circular letters B. Formal letters
C. Bad newsletters D. Persuasive sales letters
6.
A memorandum(memo) is considered a brief form of written communication for
A. Internal use B. External use
C. Formal use D. Legal use
Q.1 (b) a). Differentiate between Interpersonal communication and Intrapersonal
communication.
b) Differentiate between ?agenda? and ?minutes of meeting.?
c) Define Para linguistics.
d) Differentiate between hearing and listening.
04
Q.1 (c) What are the seven C's of communication? 04
Q.2 (a) Explain the process of communication discussing the various
Components of Communication. And explain how feedback is
important in communication process.
07
(b) What are the barriers to communication? Discuss the guidelines for
overcoming these barriers?
07
OR
(b) Draft a memo to the staff of Dharti Industries on how to adhere to time-
frame for execution of their work
07
Q.3 (a) Discuss the parts of a Report in brief along with their functions. 07
(b) You are the Marketing Manager of your company. You need to inform
your sales team regarding the upcoming promotional event of new
07
2
product. Draft an e-mail containing all the information to be given for the
same.
OR
Q.3 (a) Being a fresh M.B.A graduate , you are looking for a suitable opportunity.
Prepare a job application for the position of Management Trainee at ABC
Ltd.
07
(b) Discuss role of Non-Verbal Communication and its importance. 07
Q.4 (a) Explain the listening process in detail. Also mention the qualities of an
active listener.
07
(b) Being a Research and Development Manager what steps will you consider
before preparing for your presentation for the Annual Meeting.
07
OR
Q.4 (a) Behavioural issues have become important in the present context of
organizations since most of the employees are supposed to work in teams
. Because of this , behavioural interviewing has taken a front seat. What
is behavioural interview and how is the behaviour of a candidate really
tested ?
07
(b) Discuss guidelines to make a meeting effective. 07
Q.5
Case study
Barry is a 27-year old who is a foodservice manager at a casual dining
restaurant. Barry is responsible for supervising and managing all employees in
the back of the house. Employees working in the back of the house range in age
from 16 years old to 55 years old. In addition, the employees come from diverse
cultural and ethnic backgrounds. For many, English is not their primary
language.
Barry tries his best to keep up with food safety issues in the kitchen but he
admits it?s not easy. Employees receive ?on the job training? about food safety
basics (for example, appropriate hygiene and handwashing, time/temperature,
and cleaning and sanitizing). But with high turnover of employees, training is
often rushed and some new employees are put right into the job without training
if it is a busy day. Eventually, most employees get some kind of food safety
training. The owners of the restaurant are supportive of Barry in his food safety
efforts because they know if a food safety outbreak were ever linked to their
restaurant; it would likely put them out of business. Still, the owners note there
are additional costs for training and making sure food is handled safely.
One day Barry comes to work and is rather upset even before he steps into the
restaurant. Things haven?t been going well at home and he was lucky to
rummage through some of the dirty laundry and find a relatively clean outfit to
wear for work. He admits he needs a haircut and a good hand scrubbing,
especially after working on his car last evening. When he walks into the kitchen
he notices several trays of uncooked meat sitting out in the kitchen area. It
appears these have been sitting at room temperature for quite some time. Barry
is frustrated and doesn?t know what to do. He feels like he is beating his head
against a brick wall when it comes to getting employees to practice food safety.
Barry has taken many efforts to get employees to be safe in how they handle
food. He has huge signs posted all over the kitchen with these words: KEEP
HOT FOOD HOT AND COLD FOOD COLD and WASH YOUR HANDS
ALWAYS AND OFTEN. All employees are given a thermometer when they
14
3
start so that they can temp food. Hand sinks, soap, and paper towels are available
for employees so that they are encouraged to wash their hands frequently.
A. What are the communication challenges and barriers Barry faces?
B. What solutions might Barry consider in addressing each of these challenges
and barriers?
OR
Q.5 Mr.and Mrs. Basu went to Voodland?s apparel section to buy a pullover.
Mr. Basu did not read the price tag on the piece he had selected. While
making the payment , he asked for the price at the counter. The answer
was ?Rs.950? meanwhile Mrs. Basu who was still shopping , came back
and joined her husband. She was glad that he had selected a nice pullover
for himself. She pointed out that there was a 25 percent discount on that
item. The person at the billing counter nodded in agreement .Mr. Basu was
thrilled to hear that ? that means the price of pullover is just Rs. 645 that?s
fantastic ,? said Mr.Basu. He decided to buy another pullover in green.
In no time, he returned with the second pullover and asked the salesperson
to pack both. When he reached the cash memo for payment , he was
astonished to find that he had to pay Rs. 1,900 and not Rs. 1,290 as he had
expected.
Mr. Basu could hardly reconcile himself to the fact that the sales person
had first quoted the discounted price that is Rs. 950.but original price
printed on the price tag was Rs. 1,225.
A. Identify the three sources of Mr. Basu?s information about the price of
the pullover.
B.Who is to blame for this communication gap? Why?
14
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This post was last modified on 19 February 2020