Download GTU MBA 2018 Summer 4th Sem 2840008 Technology And Business Question Paper

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Seat No.:

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Enrolment No.

GUJARAT TECHNOLOGICAL UNIVERSITY

MBA — SEMESTER (4)

Subject Code: 2840008

EXAMINATION - SUMMER 2018

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Date: 25/05/2018

Subject Name: Technology & Business

Time: 02:30 PM To 05:30 PM

Total Marks: 70

Instructions:

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1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.

Q.1 (a) Multiple Choice Questions

1. The attribute that uniquely identifies a given Entity in a table.

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   1. Entity
   2. Primary Key
   3. Foreign Key

2. Efficient SCM helps in reducing the threat of substitute product by _

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   1. Creating Entry Barrier
   2. Decreasing Switching Over Cost
   3. Increasing Switching over cost
   4. Creating Rivalry

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3. RFID stands for

   1. Radio Frequency
   2. Radio Frequency Identification
   3. Radio Frequency Indication
   4. Radio Frequency Identifier

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4. Which of the following is not an enterprise application system?

   1. CRM
   2. SCM
   3. ERP

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   4. SQL

5. Through Integrated SCM org is successful in provide products at lowest costs to its customers. in Retail scm

   1. P&EG
   3. Wal-Mart

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6. One of the principles of BPR is to identify all the organization’s process and

   1. Link parallel activities
   2. Capture information at source
   3. Treat resources as centralized

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   4. Prioritize them in order of redesign urgency

Q.1 (b) Define the following terms:

1. BPR
2. Brick and Mortar Model

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3. Primary and Foreign key
4. Hierarchical Database

Q.1 (c) Explain the four basic components of supply chain management

Q.2 (a) Explain Multidimensional database with appropriate example of research survey conducted for a food brand.

OR

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Q-3 (b) What do you mean by porter force model? Explain with respect to mobile service providing industry.