Download GTU MBA 2016 Winter 3rd Sem 2830701 Rural Marketing Rm Question Paper

Download GTU (Gujarat Technological University) MBA (Master of Business Administration) 2016 Winter 3rd Sem 2830701 Rural Marketing Rm Previous Question Paper

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Seat No.: ________ Enrolment No.___________

GUJARAT TECHNOLOGICAL UNIVERSITY
MBA - SEMESTER ? 3 ? EXAMINATION ? WINTER 2016

Subject Code:2830701 Date: 03/01/2017
Subject Name: Rural Marketing (RM)
Time: 02.30 PM TO 05.30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.

Q.1 (a) Discuss the Rural Environment in India. 07
(b) If you want to start your business in rural area then which types of problem
may occur in your Organization? Discuss.
07

Q.2 (a) Write note on ?Rural Market Segmentation?. 07
(b) Which is the Factors Contributing to the change the Rural Market? 07
OR
(b) How Rural Consumer is differing from Urban Consumer? Discuss. 07

Q.3 (a)
Explain the Buying decision process of rural consumer with example.
07
(b) To study Consumer Behavior is very important before starting the business in
rural area. Why?
07
OR
Q.3 (a) Discuss marketing information system for rural market and their source of
Information.
07
(b) Which are the methods of direct marketing adopt by the companies in rural
area?
07

Q.4 (a) Write note on ?Contract Farming?. 07
(b)
Discuss various branding tools use in rural marketing.
07
OR
Q.4 (a) Explain the importance of packaging in rural market for FMCG Company. 07
(b) Can you sight some innovative strategies for launching washing machines into
Rural market?
07

Q.5 (a)
What specific recommendations would you have for a marketer of
cellular/home Services, seeking to promote his services in the rural market?

07
(b) Explain price Strategy used by company in rural area. 07
OR

Q.5 (a) How will you design your marketing-mix for launching a color television in
Rural market.
07
(b) Write note on:
1) Communication barrier in rural area (4)
2) Use of events and outdoors for rural communication (3)

07

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