GUJARAT TECHNOLOGICAL UNIVERSITY
MBA - SEMESTER — IV - EXAMINATION — WINTER 2015
--- Content provided by FirstRanker.com ---
Subject code: 2840008
Subject Name: Technology and Business
Time: 02.30 PM TO 05.30 PM
Instructions:
- Attempt all questions.
- Make suitable assumptions wherever necessary.
- Figures to the right indicate full marks.
--- Content provided by FirstRanker.com ---
Q.1 (a) List and describe four types of effectiveness IT metrics. Also explain customer metrics and their importance to an organization. (07)
(b) Explain different types of computer categories. (07)
Q.2 (a) Explain major components of Business Intelligence. Also explain managerial issues involved with BI. (07)
--- Content provided by FirstRanker.com ---
(b) Write down short note on: Role of IT in Knowledge Management System (KMS). (07)
OR
(b) Describe the Internet’s impact on information along with how these changes are affecting business. (07)
Q.3 (a) List and describes the four drivers’ of Supply Chain Management. (07)
(b) Describe advantages and disadvantages of outsourcing with respect to India. (07)
--- Content provided by FirstRanker.com ---
OR
Q.3 (a) Describe the three CRM Technologies used by Marketing Department. (07)
(b) Explain the benefits and risks associated with Enterprise Resource Planning System. Also assess the future of ERP Systems. (07)
Q.4 (a) Explain supplier relationship management, partner relationship management and employee relationship management as a current trend in Customer Relationship Management. (07)
(b) Summaries the different monitoring technologies and explain the importance of an employee monitoring policy. (07)
--- Content provided by FirstRanker.com ---
OR
Q.4 (a) What do you mean by customer relationship management (CRM)? Also explain operational and analytical CRM. (07)
Date: 01/12/2015
Total Marks: 70
Q.5 (a) Explain how, IT security is a combination of people, process and technology. Draw internal control model to justify the statement. (07)
--- Content provided by FirstRanker.com ---
(b) Describe the six major categories of hardware and provide an example of each. (07)
OR
Q.5 (a) List and explain various information management policies to manage ethics in business. (07)
(b) Compare and contract grid computing and utility computing. (07)
--- Content provided by FirstRanker.com ---
This download link is referred from the post: GTU MBA Last 10 Years 2010-2020 Question Papers || Gujarat Technological University