GUJARAT TECHNOLOGICAL UNIVERSITY
BE - SEMESTER- VIII (New) EXAMINATION — WINTER 2019
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Subject Code: 2181923 Date: 25/11/2019Subject Name: Entrepreneurship
Time: 02:30 PM TO 05:00 PM Total Marks: 70
Instructions:
- Attempt all questions.
- Make suitable assumptions wherever necessary.
- Figures to the right indicate full marks.
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Q.1 (a) Describe how entrepreneurship is need of time for India. [03]
(b) What are the characteristics of a successful entrepreneur? [04]
(c) Describe the process involved to convert a viable idea into an entrepreneurship business. [07]
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Q.2 (a) Give essential steps in preparing a marketing plan. [03]
(b) Compare managerial vs. entrepreneurial approach in a business. [04]
(c) Explain importance of market research while starting a venture. Write steps of market research. [07]
OR
(c) Discuss opportunities, challenges for starting a new venture in India. [07]
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Q.3 (a) Explain technical feasibility of business idea. [03]
(b) Describe importance of environmental scanning. [04]
(c) Describe a typical business plan including all essential features. [07]
OR
Q.3 (a) Compare technical feasibility and commercial feasibility. [03]
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(b) Discuss steps in environmental scanning for business feasibility. [04]
(c) Explain in detail Creative Problem Solving in developing a business idea. [07]
Q.4 (a) Write important components of a project report. [03]
(b) What are important phases of market research? [04]
(c) Write short note of contingency planning. [07]
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OR
Q.4 (a) How employees are motivated? Why training is to be provided? [03]
(b) What is difference between Trademarks, Copy right and Patent? [04]
(c) Describe ‘Franchising a business’ in details with legal processes involved. [07]
Q.5 (a) What is Break even analysis? [03]
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(b) Explain organization structure for a small scale service industry. [04]
(c) Write steps in sourcing finance for the business. Compare finance from commercial bank with venture capital. [07]
OR
Q.5 (a) State typical forms of ownership. [03]
(b) Explain manpower planning and job specifications. [04]
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(c) Why businesses need financial planning? Describe Cash flow planning for a business in details. [07]
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