Subject Code: 150001
GUJARAT TECHNOLOGICAL UNIVERSITY
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BE - SEMESTER-V (OLD) EXAMINATION - WINTER 2018
Subject Name: Management - II
Time: 10:30 AM TO 01:00 PM
Instructions:
- Attempt all questions.
- Make suitable assumptions wherever necessary.
- Figures to the right indicate full marks.
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Q.1 (a) Briefly explain the concept of 4P’s of marketing mix. 07
Q.1 (b) Explain various methods of demand forecasting for marketing demand. 07
Q.2 (a) Elaborate the role of finance in business. 07
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Q.2 (b) Describe the relationship of financial management with economics and accounting. 07
OR
Q.2 (a) What is financial management? Discuss the objectives of financial management. 07
Q.3 (a) With suitable example discuss the factors affecting plant location. 07
Q.3 (b) Differentiate product layout and process layout. 07
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OR
Q.3 (a) Write a short note on: “Break Even Analysis” 07
Q.4 (a) State the different functions of a production management department. 07
Q.4 (b) Explain objectives and functions of HRM. 07
OR
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Q.4 (a) Explain the factors which affect the manpower planning. 07
Q.4 (b) Explain recruitment, selection and placement in context with human resource management. 07
Q.5 (a) Explain the process of human resource planning. 07
Q.5 (b) What is strategic management? Elaborate the significance of strategy in an organization. 07
OR
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Q.5 (a) Distinguish between strategic and operational planning. 07
Q.5 (b) What is strategy? Explain various elements of strategic management. 07
Q.5 (a) Describe the various levels of strategic management in details. 07
Date: 20/11/2018
Total Marks: 70
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This download link is referred from the post: GTU BE/B.Tech 2018 Winter Question Papers || Gujarat Technological University
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