RGUHS M.Pharm Last 10 Years 2011-2021 Previous Question Papers || Rajiv Gandhi University of Health Sciences
First Year M.Pharm Degree Examination - Nov 2011
[Time: 3 Hours] [Max. Marks: 100]
PHARMACEUTICAL MARKETING
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PAPER II
(Revised Scheme 2)
Q.P. CODE: 9252
Your answers should be specific to the questions asked.
LONG ESSAY (Answer any TWO) 2 X 20 = 40 Marks
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- What are the different forecasting methods in pharmaceutical marketing? Add notes on MIS in pharmaceutical marketing.
- Explain with examples the different ways of segmenting the pharma market.
- Discuss in detail about the role of a product manager in pharmaceutical marketing.
SHORT ESSAY (Answer any FIVE) 5 X 10 = 50 Marks
- Explain the different types of pricing decisions for pharmaceutical products.
- Explain the importance of competitor analysis for pharmaceutical products.
- Write notes on the different types of distribution channels in the pharmaceutical industry.
- What are factors to be considered in the marketing of industrial goods?
- What are the factors in global marketing management of pharmaceuticals?
- Explain about pharmaceuticals market in India.
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SHORT NOTES 2 X 5 = 10 Marks
- Write brief notes on the steps involved in field research in the pharmaceutical industry.
- What are the factors to be considered in the preparation of a visual aid?
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