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Rajiv Gandhi University of Health Sciences
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First Year M. Pharm (Pharmaceutical Marketing and Management) Degree Examination – NOVEMBER 2015
PHARMACEUTICAL MARKETING
(Revised Scheme)
Q.P. CODE : 7951
[Time: 3 Hours]
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[Max. Marks: 100]
Your answers should be specific to the questions asked.
Draw neat labeled diagrams wherever necessary.
Long Essay (Answer any Two) 2 X 20 = 40 Marks
- Discuss how personal selling is important in ethical promotion of prescription products. Enumerate and explain steps involved in effective selling.
- Explain the implications of different laws, which influence the marketing channels decisions.
- List and explain all the variables for pharmaceutical product differentiation and discuss different positioning strategies adopted by pharmaceutical companies.
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Short Essay (Answer any Five) 5 x 10 = 50 Marks
- Define product differentiation. Enumerate and explain differentiation variables for Product and Personnel.
- Who is a product manager? Discuss the roles and responsibilities of product manager in pharmaceutical industry.
- Discuss elaborately why effective management of stockiests, wholesalers and retailers is important.
- Discuss the differences in advertising and public relations for pharmaceutical products.
- What is a brand? Explain the concept of 'Brand Equity' and explain the factors influencing the brand equity.
- Discuss the policy matters relating to marketing of pharmaceutical products in foreign countries.
- Discuss how a market is measured, and how is sales forecasting done.
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Short Answer (Answer Both) 2 x 5 = 10 Marks
- How is distribution to large Government and Private Institutions different?
- Write a note on ethical issues relating to advertising of pharmaceutical products.
MMM
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This download link is referred from the post: RGUHS M.Pharm Last 10 Years 2011-2021 Previous Question Papers || Rajiv Gandhi University of Health Sciences
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