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Roll No. [T T TT] Total No. of Pages : 02
Total No. of Questions : 09
B.Tech. Ind. Engg. & Mgt. (Spl. in TQM) PT (Sem.-3)
MARKETING MANAGEMENT
Subject Code : IEM-302
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M.Code : 61012
Time : 3 Hrs. Max. Marks : 40
INSTRUCTIONS TO CANDIDATES :
- Attempt All EIGHT questions from SECTION-A carrying TWO marks each.
- Attempt any SIX out of EIGHT questions from SECTION-B carrying FOUR marks each.
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SECTION-A
Q1. Briefly discuss :
- Competitive advantage
- Cultural needs
- Demerits of mass marketing
- Customer retention
- New product pricing
- Quantitative research
- Types of retailers
- Public relations
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SECTION-B
Q2. What would be role of Unique Selling Proposition in creating competitive advantage?
Q3. Elaborate the process of categorisation of customer needs.
Q4. Discuss various basis for segmentation in durable goods.
Q5. Discuss the parameters of customer value. How it can be created via customer satisfaction and delight?
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Q6. Discuss the techniques of market research.
Q7. Discuss pricing strategies at different stages of PLC.
Q8. Discuss the issue of training of marketing channel members.
Q9. Write a note on managing salesforce.
NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any page of Answer Sheet will lead to UMC against the Student.
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This download link is referred from the post: PTU B.Tech Question Papers 2020 March (All Branches)
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