Download PTU MBA 2020 March 2nd Sem 49101 Research Methodology Question Paper

Roll No. _______________ Total No. of Pages : 03

Total No. of Questions : 15

MBA/MBA(IB) (2016 to 2017) (Sem.-2)

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RESEARCH METHODOLOGY

Subject Code : MBA-206

M.Code : 49101

Time : 3 Hrs. Max. Marks : 60

INSTRUCTION TO CANDIDATES :

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1. SECTION-A contains SIX questions carrying FIVE marks each and students has to attempt any FOUR questions.
2. SECTION-B consists of FOUR Subsections : Units-I, II, III & IV. Each Subsection contains TWO questions each carrying EIGHT marks each and student has to attempt any ONE question from each Subsection.
3. SECTION-C is COMPULSORY carrying EIGHT marks.

SECTION A

1. What is a research problem? How is it different from a managerial problem?

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2. Explain the significance of employing scaling techniques.
3. Differentiate between the questionnaire and schedule.
4. What is KMO test in factor analysis ?
5. List various non probability sampling methods.
6. Differentiate between t-test and ANOVA

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SECTION B

UNIT I

7. What are the steps involved in research process? Also explain how is a research problem identified and selected, giving examples.
8. Discuss and differentiate between the various types of research designs.

UNIT-II

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9. What is factor analysis? Write detailed interpretation of the following table:

10. Draw a detailed structure of the report on "Relationship between perceived risk and intention to use mobile banking."

UNIT-III

11. Explain the various methods of data collection and examine its relative merits.
12. Write short notes on following:
    1. Difference between editing and coding.

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    2. Characteristics of a good questionnaire

UNIT-IV

13. What are descriptive statistics? Why are they calculating in a research project? Discuss some of the indicators of descriptive statistics.
14. Discuss and differentiate between correlation and regression. Also explain the various types of correlation giving examples.

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SECTION C

15. Case Study:

Better Bargain Supermarkets, a national chain, has followed the industry practice of "loss leader" pricing for many years. On Wednesday their price specials for the Thursday through Saturday period appear in the paper along with those of their competitors. The decisions as to which products to promote are made at the corporate level in committee meeting several weeks before the announced price specials so as to allow time to secure adequate stocks. The decisions have been historically judgemental in that they have been based more on "feel" rather than any empirical data. Some of the promotions have been successful and others unsuccessful, as might be expected, based on the number of customers entering the store, total store sales for the period, and sales of the particular advertised specials.

The committee is interested in taking a more systematic approach to the decisions regarding which products to promote and the size of the discounts offered. One of the real concerns of the committee is in determining which meat specials to offer, for example, chicken, beef, or pork. The committee has called you in as consultant to help it assess the impact of various loss leader of offerings. It is interested in developing the methodology by which the assessments can be effected using the meat specials as a vehicle.

Design an experiment to test the effectiveness of various meat promotions and various-sized discounts on the meat promoted. Record the experimental components below:

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Questions:

1. What is the experimental stimulus? Describe the treatments.
2. Describe the dependent variable(s) and how it (they) will be measured.
3. What or who are the test units?
4. What extraneous factors would affect the interpretation of the results? Indicate whether your design controls for the effects or not.

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5. Represent the experiment symbolically (using the symbols, R, O and X) and briefly describe the experiment.

NOTE: Disclosure of Identity by writing Mobile No. or Making of passing request on any page of Answer Sheet will lead to UMC against the Student.

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