Download PTU (I.K. Gujral Punjab Technical University Jalandhar (IKGPTU) ) MBA (Master of Business Administration) 2020 March 3rd Sem 70743 Rural And Industrial Marketing Previous Question Paper
Roll No. Total No. of Pages : 03
Total No. of Questions : 15
MBA (Sem.?3)
RURAL AND INDUSTRIAL MARKETING
Subject Code : MBA-905
M.Code : 70743
Time : 3 Hrs. Max. Marks : 60
INSTRUCTIONS TO CANDIDATES :
1. SECTION-A contains SIX questions carrying FIVE marks each and students
have to attempt any FOUR questions.
2. SECTION-B consists of FOUR Subsections : Units-I, II, III & IV. Each Subsection
contains TWO questions each carrying EIGHT marks each and student has to
attempt any ONE question from each Subsection.
3. SECTION-C is COMPULSORY and consist of ONE Case Study carrying EIGHT
marks.
SECTION-A
1. Discuss in detail the scope of Rural Marketing.
2. Discuss in detail the role of IT cultivation.
3. Discuss any five factors affecting rural marketing.
4. Explain the concept of price administration and price leadership.
5. Discuss the nature of industrial marketing.
6. Why there is a need for channel designing?
SECTION-B
UNIT-I
7. ?Indian Rural Marketing has always been difficult to predict and consist of special
uniqueness?. In lieu of this statement discuss in detail the challenges and opportunities
faced marketers in Rural India.
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1 | M-70743 (S13)-2690
Roll No. Total No. of Pages : 03
Total No. of Questions : 15
MBA (Sem.?3)
RURAL AND INDUSTRIAL MARKETING
Subject Code : MBA-905
M.Code : 70743
Time : 3 Hrs. Max. Marks : 60
INSTRUCTIONS TO CANDIDATES :
1. SECTION-A contains SIX questions carrying FIVE marks each and students
have to attempt any FOUR questions.
2. SECTION-B consists of FOUR Subsections : Units-I, II, III & IV. Each Subsection
contains TWO questions each carrying EIGHT marks each and student has to
attempt any ONE question from each Subsection.
3. SECTION-C is COMPULSORY and consist of ONE Case Study carrying EIGHT
marks.
SECTION-A
1. Discuss in detail the scope of Rural Marketing.
2. Discuss in detail the role of IT cultivation.
3. Discuss any five factors affecting rural marketing.
4. Explain the concept of price administration and price leadership.
5. Discuss the nature of industrial marketing.
6. Why there is a need for channel designing?
SECTION-B
UNIT-I
7. ?Indian Rural Marketing has always been difficult to predict and consist of special
uniqueness?. In lieu of this statement discuss in detail the challenges and opportunities
faced marketers in Rural India.
2 | M-70743 (S13)-2690
8. Elucidate in detail the size and structure of rural market in India. Also discuss the
segmentation of Indian rural market.
UNIT-II
9. ?New Product development is a journey. It?s the road which leads to the actual product
and then the actual product to the market?. In support of this statement detail out the new
product development for rural markets.
10. Explain in detail the rural retail channel management strategies and tactics with special
reference to rural markets.
UNIT-III
11. ?The stages of Industrial Buying process are parallel those of the consumer buying
process, but there are important differences that have a direct bearing on the marketing
strategy?. Comment on the statement by detailing out the industrial buying process.
12. Write detailed notes on :
a) Product portfolio analysis
b) Managing industrial product line
UNIT-IV
13. ?As the product progresses through its life cycle, changes in the marketing mix especially
the prices usually are required in order to adjust to the evolving challenges and
opportunities?. Comment by discussing the pricing over product life cycle.
14. Explain the concept of Industrial marketing control. Elucidate in detail the different
industrial marketing control strategies.
SECTION-C
15. Read the Case study and answer the following questions :
Do We Need Middlemen in Rural Marketing?
A.R. Rao was angry and fed up. He had just delivered a large consignment of packed
broilers to the local buyer and understood that the prices he received did not even cover
the costs of production. His business friend Kumar who was discussing with Rao
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1 | M-70743 (S13)-2690
Roll No. Total No. of Pages : 03
Total No. of Questions : 15
MBA (Sem.?3)
RURAL AND INDUSTRIAL MARKETING
Subject Code : MBA-905
M.Code : 70743
Time : 3 Hrs. Max. Marks : 60
INSTRUCTIONS TO CANDIDATES :
1. SECTION-A contains SIX questions carrying FIVE marks each and students
have to attempt any FOUR questions.
2. SECTION-B consists of FOUR Subsections : Units-I, II, III & IV. Each Subsection
contains TWO questions each carrying EIGHT marks each and student has to
attempt any ONE question from each Subsection.
3. SECTION-C is COMPULSORY and consist of ONE Case Study carrying EIGHT
marks.
SECTION-A
1. Discuss in detail the scope of Rural Marketing.
2. Discuss in detail the role of IT cultivation.
3. Discuss any five factors affecting rural marketing.
4. Explain the concept of price administration and price leadership.
5. Discuss the nature of industrial marketing.
6. Why there is a need for channel designing?
SECTION-B
UNIT-I
7. ?Indian Rural Marketing has always been difficult to predict and consist of special
uniqueness?. In lieu of this statement discuss in detail the challenges and opportunities
faced marketers in Rural India.
2 | M-70743 (S13)-2690
8. Elucidate in detail the size and structure of rural market in India. Also discuss the
segmentation of Indian rural market.
UNIT-II
9. ?New Product development is a journey. It?s the road which leads to the actual product
and then the actual product to the market?. In support of this statement detail out the new
product development for rural markets.
10. Explain in detail the rural retail channel management strategies and tactics with special
reference to rural markets.
UNIT-III
11. ?The stages of Industrial Buying process are parallel those of the consumer buying
process, but there are important differences that have a direct bearing on the marketing
strategy?. Comment on the statement by detailing out the industrial buying process.
12. Write detailed notes on :
a) Product portfolio analysis
b) Managing industrial product line
UNIT-IV
13. ?As the product progresses through its life cycle, changes in the marketing mix especially
the prices usually are required in order to adjust to the evolving challenges and
opportunities?. Comment by discussing the pricing over product life cycle.
14. Explain the concept of Industrial marketing control. Elucidate in detail the different
industrial marketing control strategies.
SECTION-C
15. Read the Case study and answer the following questions :
Do We Need Middlemen in Rural Marketing?
A.R. Rao was angry and fed up. He had just delivered a large consignment of packed
broilers to the local buyer and understood that the prices he received did not even cover
the costs of production. His business friend Kumar who was discussing with Rao
3 | M-70743 (S13)-2690
sympathized and said, ?I was in the main market an hour ago and prices f broilers are
up?. ?There is something wrong here,? Both Rao and Kumar agreed. The next day Rao
and Kumar met a number of other unhappy and grumbling broiler producers to discuss
the problem. In the meeting, one of the members said: ?it is the middlemen who create
problems and get large business. They buy low, sell high and pocket our profit?. ?What
can we do about it?? said Kumar. One member suggested ?we need to eliminate the
greedy middlemen from the rural market. We must operate our own marketing facilities
and sell direct to customers or end users. This is the only way we can get 100% of
consumer?s money?. Rao interfered and cautioned ? ?It would cost a lot of money. Are we
capable of entering into wholesaling and retailing?? Kumar replied, ?That is not my cup
of tea. I am a chick and broiler producer. I am not a market man?. An elderly villager in
the meeting said: ?It sounds risky and complicated. Marketing has so many if and buts
and the area are vast?.
Questions :
a. What advice will you give to Rao, Kumar and their friends in broiler marketing or on
their plan of entering into wholesale and retail business?
b. What are the pros and cons of the proposal to eliminate middlemen from rural
marketing? Discuss with reference to poultry, eggs, broilers and the meat business.
c. Examine the factors influencing channel design decisions.
d. How do you select channel members?
NOTE : Disclosure of identity by writing mobile number or making passing request on any
page of Answer sheet will lead to UMC case against the Student.
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This post was last modified on 22 March 2020