Download PTU MBA 2020 March 3rd Sem 77003 International Marketing Question Paper

Roll No. ________________________ Total No. of Pages : 02

Total No. of Questions : 17

MBA IB (2018 Batch) (Sem.-3)

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INTERNATIONAL MARKETING

Subject Code : MBAIB-303-18

M.Code : 77003

Time : 3 Hrs. Max. Marks : 60

INSTRUCTIONS TO CANDIDATES :

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1. SECTION-A contains EIGHT questions carrying TWO marks each and students has to attempt ALL questions.
2. SECTION-B consists of FOUR Subsections : Units-I, II, III & IV. Each Subsection contains TWO questions each carrying EIGHT marks each and student has to attempt any ONE question from each Subsection.
3. SECTION-C is COMPULSORY and consist of ONE Case Study carrying TWELVE marks.

SECTION-A

1. Define International Marketing.

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2. Identify advantages of outsourcing international marketing research.
3. Highlight functions of packaging for international markets.
4. What are the features of a good brand name for international markets?
5. Highlight relative advantages of local vs. global advertising.
6. Suggest ways to overcome language barriers in international promotions.

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7. What is the meaning of exit strategies from international markets?
8. Suggest ways to reduce conflicts between headquarters and subsidiaries?

SECTION-B

UNIT-I

9. Outline the scope of international marketing research, with examples.

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10. What factors you will keep in mind while analysing global business opportunities? Elucidate with suitable illustrations.

UNIT-II

11. Highlight important considerations while developing a global product. Outline the various stages of introducing a new Product for global markets, with suitable illustrations.
12. Identify various factors affecting pricing decisions for international markets. Describe alternative pricing methods used for international markets with illustrations.

UNIT-III

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13. Outline the structure of the global distribution system, with suitable illustrations.
14. Highlight salient features of various elements of the global promotional mix giving suitable examples.

UNIT-IV

15. Critically examine alternative global market entry strategies with illustrations.
16. a) Highlight the characteristic features of various types of organisational structures for international markets.
    

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    b) Outline important factors to be kept in mind while making country selection for international marketing operations.

SECTION-C

17. Please read the case "Symphony Metals” below and answer the questions based on it :
    Symphony Metals Ltd. was formed some twenty years ago by a metal-processing manufacturer based in Mumbai. The company manufactures bathroom fixtures and fittings, principally for plumbing applications (including taps, joints and shower fittings). A wide range of end users exist, including domestic householders and industrial/ institutional buyers.
    The company exports its products to a number of countries in Europe and America. In the last year it achieved market share of 6 per cent in Germany, 10 per cent in France and 3 per cent in Belgium. In addition, 5 per cent of total production was shipped to a major wholesaler in Miami, U.S.A. The wide range of fittings varies in size, style, colour, metal and plastic finishings to occupy bottom and top end market positions.
    

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    A feasibility study has recently been completed to assess the potential of the UK market. Encouraging results have now stimulated the company to pursue actively the UK market with a target date for entry in ten months time.
    Questions:
    a) Recommend alternative methods of market entry into UK market
    b) Suggest suitable international marketing mix strategies for UK market

NOTE: Disclosure of Identity by writing Mobile No. or Making of passing request on any page of Answer Sheet will lead to UMC against the Student.

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