Download PTU B.Pharmacy 2020 March 7th Sem 46160 Pharmaceutical Industrial Management Question Paper

Roll No. ____________________ Total No. of Pages : 02

Total No. of Questions: 10

B.Pharmacy (Sem.-7)

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PHARMACEUTICAL INDUSTRIAL MANAGEMENT

Subject Code : PHM-473

M.Code : 46160

Time: 3 Hrs. Max. Marks : 80

INSTRUCTIONS TO CANDIDATES :

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1. SECTION-A is COMPULSORY consisting of FIFTEEN questions carrying TWO marks each.
2. SECTION-B contains FIVE questions carrying FIVE marks each and students have to attempt any FOUR questions.
3. SECTION-C contains FOUR questions carrying TEN marks each and students have to attempt any THREE questions.

SECTION-A

1. Write short notes on :
   1. What is meant by inventory control?

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   2. Define Innovation.
   3. Mention the components of record keeping.
   4. Mention the qualities of a forecaster.
   5. What is a ledger?
   6. What is the difference between whole sale and retail?

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   7. What are the components of demand schedule?
   8. What information is gathered during feedback?
   9. What is meant by market segmentation?
   10. What is market targeting?
   11. What is promissory note?

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   12. What is insurance?
   13. What is meant by multiple shop?
   14. Enumerate the modes of advertising.
   15. What is process flow?

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SECTION-B

2. Write a note on decision making and its process.
3. What are the approaches employed for promoting sales of products? Explain in brief.
4. Enumerate the entries to be made in a cash book and explain their importance.
5. Briefly explain the steps involved in importing goods.

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6. Write a note on estimation of industry sales.

SECTION-C

7. Discuss the key activities involved in production management.
8. Highlight the relationship between demand and supply. How are these measured? Discuss various approaches used for the same.
9. Discuss market segmentation and market targeting with suitable examples. Mention their advantages and limitations.

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10. Discuss the ethics desired of a salesman.

NOTE: Disclosure of identity by writing mobile number or making passing request on any page of Answer sheet will lead to UMC case against the Student.

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