Rajiv Gandhi University of Health Sciences
III Semester M.H.A Degree Examination - OCT-2019
--- Content provided by FirstRanker.com ---
[Time: 3 Hours] [Max. Marks: 100]
HOSPITAL ADMINISTRATION
Marketing Management in Healthcare
Q.P. CODE: 8723
Your answers should be specific to the questions asked.
--- Content provided by FirstRanker.com ---
Draw neat, labeled diagrams wherever necessary.
LONG ESSAY 1 X 20 = 20 Marks
- Explain the concept of ‘marketing mix’ and illustrate its application in healthcare.
SHORT ESSAY (Answer any Seven) 7 X 10 = 70 Marks
- Discuss briefly the significance of product positioning.
- What are the factors needed to be considered while selecting a packaging design?
- Briefly discuss the procedure adopted for price determination in a hospital.
- Short note on PPP
- Enumerate the various functions of marketing management.
- Explain the characteristics of a good marketing research.
- Role of customer relationship management and its benefits
- What is social marketing? Briefly explain the steps in social marketing in service industry.
--- Content provided by FirstRanker.com ---
--- Content provided by FirstRanker.com ---
SHORT ANSWERS (Answer any Five) 05 X 02 = 10 Marks
- Define marketing.
- What is micro marketing?
- What is Niche marketing?
- What is product life cycle?
- Define market skimming.
- Define customer delight.
--- Content provided by FirstRanker.com ---
--- Content provided by FirstRanker.com ---
This download link is referred from the post: RGUHS MHA Last 10 Years 2011-2021 Question Papers (1st Sem, 2nd Sem, 3rd Sem And 4th Sem)
--- Content provided by FirstRanker.com ---