Download JNTU-Hyderabad MBA 2nd Sem R17 2019 Dec 742AB Marketing Management Question Paper

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Code No: 742AB

R17

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JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

MBA II Semester Examinations, December - 2019

MARKETING MANAGEMENT

Time: 3hours Max.Marks:75

Note: This question paper contains two parts A and B.

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Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B consists of 5 Units. Answer any one full question from each unit. Each question carries 10 marks and may have a, b, c as sub questions.

PART - A 5 x 5 Marks = 25

1. a) What is marketing management? Does marketing is really useful for business - explain the context with your views? [5]
2. b) How Market opportunities can be analyzed? [5]
3. c) Does the customer driven strategy is useful for business? [5]

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4. d) How can promotions and communication strategies improve business? [5]
5. e) Pricing Decision is crucial when there are lots of competitors - explain the context. [5]

PART - B 5 x 10 Marks = 50

2. Explain in detail about the importance and scope of marketing. [10]
OR
3. What are all the core marketing concepts which are useful for business? [10]

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4. Explain about
   1. Customer Decision Making
   2. The decisions of customer affects today's business [10]
OR
5. Explain in detail about how to analyze the consumer markets. [10]
6. STP - Explain in detail about this concept, also explain why STP is ? [10]

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OR
7. Briefly explain
   1. Segmentation of consumer market
   2. Business market [10]
8. How does marketing channels helps business? And also explain the channel intermediates and their functions. [10]
OR
9. Explain in detail about channel for
   1. Consumer products

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   2. Business Products
   3. Industrial Products [10]
10. a) Does Price play a major role in business - explain the context.
11. b) Explain about the cost determinant of
    1. Price

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    2. Markup Pricing
    3. Profit Maximization Pricing [10]
OR
12. Explain in detail about pricing strategies and break even pricing. [10]

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