Download JNTU-Hyderabad MBA 4th Sem R15 2018 Jan 724AE International Marketing Question Paper

Download JNTUH (Jawaharlal Nehru Technological University Hyderabad) MBA (Master of Business Administration) 4th Semester (Fourth Semester) R15 2018 Jan 724AE International Marketing Previous Question Paper

Code No: 724AE
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA IV Semester Examinations, January-2018
INTERNATIONAL MARKETING
Time: 3hours Max.Marks:75

Note: This question paper contains two parts A and B.
Part A is compulsory which carries 25 marks. Answer all questions in Part A.
Part B consists of 5 Units. Answer any one full question from each unit. Each question
carries 10 marks and may have a, b, c as sub questions.

PART - A 5 ? 5 marks = 25

1.a) Define marketing? Explain the salient features of International Marketing. [5]
b) Explain the technological environment of Global Markets. [5]
c) Explain the ?world market stages ?. [5]
d) Describe various promotional strategies. [5]
e) What are the E-Marketing channels? Explain. [5]

PART - B 5 ? 10 marks = 50

2. Explain various International Marketing Theories. [10]
OR
3. Discuss various types of markets. [10]

4. Discuss the social and legal environment in International Marketing. [10]
OR
5. What is EXIM policy? Discuss the International Trade in Goods and Services. [10]

6. What factors determine the selection of International Markets? Explain. [10]
OR
7. The culture of a country affects the consumer preferences and business practices.
Discuss the implications of the cultural variations in different countries. [10]

8. Elucidate the various pricing strategies of International Markets. [10]
OR
9. Write a note on segmentation of products and services for consumers and business.
[10]

10. Discuss E-marketing channels organization of the global marketing programme. [10]
OR
11. What are the different types of control that an organization can adopt while
implementing Global marketing strategies? [10]

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R15

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