Rajiv Gandhi University of Health Sciences, Karnataka
IV Year B.Pharm Degree Examination - 18-Jan-2020
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Time: Three Hours Max. Marks: 70 Marks
INDUSTRIAL PHARMACY – I (RS-3)
b. Pharmaceutical Marketing and Management
Q.P. CODE: 2622
Your answers should be specific to the questions asked
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Draw neat labeled diagrams wherever necessary
LONG ESSAYS (Answer any Two) 2 x 10 = 20 Marks
- Define management. Describe the primary functions of Management in detail.
- Explain the stages of "New Product Development".
- Define marketing. Describe the various functions and scope of Marketing.
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SHORT ESSAYS (Answer any Six) 6 x 5 = 30 Marks
- What is product differentiation? Explain with suitable examples.
- Explain the functions of a retailer.
- How do you segment of pharmaceutical market?
- What are the functions of a professional sales representative?
- Explain the steps in Decision Making process.
- Explain Government regulations and controls on pharmaceutical marketing practices.
- Explain methods of non-price competition adopted by pharmaceutical organization.
- Define Brand. Explain the importance and reasons for branding.
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SHORT ANSWERS 10 x 2 = 20 Marks
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- What is market research?
- List the elements of marketing mix.
- Name the stages of product life cycle.
- What is Trade mark?
- Differentiate between wholesaler and retailer.
- Mention the levels of management.
- Expand 'USFDA' and List any two of its functions.
- Write a note on cost-based pricing.
- Define advertising.
- What are the barriers in communication process?
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