Download JNTUA MBA 2018 May-June Supply 2nd Sem 9E00203 Marketing Management Question Paper

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Code: 9E00203

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MBA & MBA (Finance) II Semester Supplementary Examinations June/July 2018

MARKETING MANAGEMENT

(For students admitted in 2013 (LC), 2014, 2015 & 2016 only)

Time: 3 hours

Max. Marks: 60

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Answer any FIVE questions

All questions carry equal marks

1. Discuss the core concepts of marketing.
2. How can a company divide the consumer market into different segments? Explain.
3. Explain the marketing strategies adopted during different stages of the product life cycle (PLC).

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4. What are the different stages in developing new products?
5. Explain the steps involved in setting the price for a product.
6. What decisions do companies face in managing their channels? Explain.
7. Explain the major steps in developing effective communications.
8. Direct marketing can use a number of channels to reach individual prospects and customers. Justify the statement.

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