Download JNTUA MBA 2018 May-June Supply 3rd Sem 14E00318 Knowledge Management Question Paper

Download JNTUA (JNTU Anantapur) MBA (Master of Business Administration) 2018 May-June Supplementary 3rd Sem 14E00318 Knowledge Management Previous Question Paper

Code: 14E00318

MBA III Semester Supplementary Examinations May 2018
KNOWLEDGE MANAGEMENT
(For students admitted in 2014, 2015 & 2016 only)

Time: 3 hours Max. Marks: 60

PART ? A
(Answer the following: (05 X 10 = 50 Marks)

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1 Define organizational knowledge. Explain the characteristics and components of organizational
knowledge.
OR
2 Discuss the scope and significance of knowledge management.

3 Define knowledge management. Explain the basic types of knowledge.
OR
4 Explain in detail about knowledge life cycle.

5 Discuss in detail ten step KM road map of Amit Tiwana.
OR
6 Write short notes on net banking in India.

7 Discuss the role of technology in knowledge management.
OR
8 Discuss challenges and future perspective of knowledge management.

9 Explain the applications of knowledge management in manufacturing with examples.
OR
10 Define bench marking. Explain association between bench marking and knowledge management.

PART ? B
(Compulsory question, 01 X 10 = 10 Marks)
11 Case Study:
It is, of course, not enough to create rich environments where people can share. Xerox provides
lot of these environments: online knowledge universe with a catalog of best practices, chat rooms for
CoPs, a company Yellow Pages and a section of the public website.
Knowledge street, which is devoted to promote knowledge sharing. Also required are good ideas,
leadership and motivated people. A few years ago, Jack Whalen, a sociologist, spent some time in
Xerox customer service call centre outside Dallas studying how people used Eureka.
The trouble was that the employees were not using it. Management therefore decided workers
needed an incentive to change. To this end, they held a contest in which workers could win points
(convertible into cash) each time they solves a customer problem, by whatever means. The winner
was an eight year veteran named Carlos, who had more than 900 points. Carlos really knew his stuff
and everyone else knew this too. Carlos never used the software.
The runner-up however was a shock to everyone. Trish had been with the company only a few
months, had no previous experience with copiers and did not even have the software on her machine.
Yet her 600 point doubled the score of the third place winner. Her secret was she sat right across
from Carlos. She overheard him as he talked and she persuaded him to show her the inner workings
of the copiers during the lunch breaks. She asked other colleagues for tips too.
Questions:
(a) What are the reasons for the success of Trish?
(b) Is really the knowledge sharing the secret of Trish success or both technology and subject matter are
also necessary?
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