JNTU Anantapur MBA 3rd Sem last 10 year question papers 2010 -2020 -All regulation- 2nd Year 1st Sem
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Code: 9E00304b
Time: 3 hours
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MBA III Semester Supplementary Examinations May 2018
PRODUCT & BRAND MANAGEMENT
(For students admitted in 2013 as a last chance)
Answer any FIVE questions
All questions carry equal marks
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- Explain the main stages in developing a new product / service.
- Discuss the stages in the consumer adoption process.
- Discuss the Aaker's brand personality framework with examples.
- Explain how brands are build using the brand resonance pyramid model.
- Describe few guidelines for brand extension.
- Effective brand positioning requires not only careful consideration of a brand's points of difference, but also its points of parity with other products. Justify.
- Describe a products brand personality and the factors that contributed to such a personality.
- Delineate various strategies that organizations can follow while selling the brand in a borderless world.
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Max. Marks: 60
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