Download JNTUA MBA 2018 May-June Supply 3rd Sem 9E00304b Product & Brand Management Question Paper

Download JNTUA (JNTU Anantapur) MBA (Master of Business Administration) 2018 May-June Supplementary 3rd Sem 9E00304b Product & Brand Management Previous Question Paper

Code: 9E00304b


MBA III Semester Supplementary Examinations May 2018
PRODUCT & BRAND MANAGEMENT
(For students admitted in 2013 as a last chance)

Time: 3 hours Max. Marks: 60

Answer any FIVE questions
All questions carry equal marks
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1 Explain the main stages in developing a new product / service.

2 Discuss the stages in the consumer adoption process.

3 Discuss the Aaker?s brand personality framework with examples.

4 Explain how brands are build using the brand resonance pyramid model.

5 Describe few guidelines for brand extension.

6 Effective brand positioning requires not only careful consideration of a brand?s points of difference,
but also its points of parity with other products. Justify.

7 Describe a products brand personality and the factors that contributed to such a personality.

8 Delineate various strategies that organizations can follow while selling the brand in a borderless
world.

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