Download JNTUA MBA 3rd Sem Reg-Supple 2018 Nov Dec 14E00303 Entreprenneuship Development Question Paper

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Code: 14E00303

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MBA III Semester Supplementary Examinations November/December 2018

ENTREPRENEURSHIP DEVELOPMENT

(For students admitted in 2014 (LC), 2015 & 2016 only)

Time: 3 hours

Max. Marks: 60

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PART - A

(Answer the following: (05 X 10 = 50 Marks)

1. Who is an entrepreneur? Explain the characteristics of a successful entrepreneur.

   OR

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2. Discuss the role of government in the promotion of entrepreneurship in India.

3. Write a short note on: (a) Intellectual property rights. (b) SWOT analysis.

   OR

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4. Briefly explain evolution of sources and methods of ideas planning and development of e-business ventures.

5. Discuss the salient factors that induce small business project growth.

   OR

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6. Define project planning and explain its objectives.

7. What are the characteristics of entrepreneurial marketing? How will you decide on your channel strategy?

   OR

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8. How do you design an appropriate training for new and existing entrepreneurs? Explain suitable training programmes.

9. “Women entrepreneurship is important socio-economic development” Comment on it.

   OR

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10. Explain about EDPs and its importance with sufficient examples in Indian context.

PART - B

(Compulsory question, 01 X 10 = 10 Marks)

Case Study:

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India's economy is going through a radical change. After initiation of many economic reforms business environment in the country has changed a lot. We have definitely moved towards free market economy. As a result of this many new opportunities have been created and at the same time new challenges and threats have also arisen out of the change. There were more than half a dozen organizations engaged in the production and distribution of cool drinks in India under different brand names. In the mean while two giant multinationals, namely “Pepsi” and “CoCo-Cola” also entered into Indian market. Consequently the existence and survival of home organizations come into Jeopardy due to cut-throat competition. Some of the logical organizations have disappeared and some other are just surviving on border line.

Questions:

1. How domestic organizations may cope with changing environment?
2. What have been their strengths and weaknesses and how they enter into cool drink market?
3. Suggest suitable strategies they should adopt.

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