Download JNTUA MBA 3rd Sem Supple 2015 Dec 9E00304d E Business Question Paper

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Code: 9E00304d

Time: 3 hours

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MBA III Semester Supplementary Examinations July 2015

E - BUSINESS

(For students admitted in 2011, 2012 and 2013 only)

Max Marks: 60

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Answer any FIVE questions

All questions carry equal marks

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1. Mention specific e-business objectives that help in benchmarking e-channel adoption and explain them with right examples.
2. Explain the following elements of e-marketing planning:
   1. Situation.

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   2. Objectives.
   3. Strategy.
   4. Tactics.
   5. Action.
   6. Control.

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3. Explain the following elements of e-procurement implementation:
   1. Growth in adoption of web enabled e-procurement.
   2. Integration of company system with supplier system.
4. Explain the following stages in use-case analysis:
   1. Identify actors.

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   2. Identify use-cases.
   3. Relate actors to use-cases.
   4. Develop use-case scenarios.
5. Explain the following with appropriate examples:
   1. Message oriented middleware.

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   2. Data access middleware.
   3. Transaction oriented middleware.
   4. Distributed object middleware.
6. What are the strategies for modernizing legacy systems? Explain with appropriate examples.

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7. Explain e-business integration and the challenges thereof with appropriate examples.
8. Explain the role of IT laws in e-business.

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