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Code: 9E00401
MBA IV Semester Regular & Supplementary Examinations July 2015
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STRATEGIC MANAGEMENT
(For students admitted in 2011, 2012 and 2013 only)
Time: 3 hours
Max Marks: 60
Answer any FIVE questions
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All questions carry equal marks
- What is meant by the concept of core competence? Explain its importance.
- What is meant by industry and competitive analysis? What are the various methods in it?
- Write short notes on the following terms:
- Porter's five force model.
- Market life cycle model.
- Organizational learning.
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- What are the various types of strategies at the corporate level? Explain by taking an example in the Indian context.
- Explain how leadership will influence strategies in an organization. Explain with an example.
- Explain various types of strategies for mergers and acquisitions.
- What is meant by diversification strategy? Explain its types.
- What is meant by strategic information system? Explain its objectives and importance.
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