JNTU Anantapur MBA 4th Sem last 10 year question papers 2010-2020 -All regulation- 2nd Year 2nd Sem
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Code: 9E00403b
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MBA IV Semester Regular & Supplementary Examinations July 2015
SERVICES MARKETING
(For students admitted in 2011, 2012 and 2013 only)
Time: 3 hours
Max Marks: 60
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Answer any FIVE questions
All questions carry equal marks
- Define service. Explain classification of services with examples.
- What is marketing planning? Discuss various steps in marketing planning process.
- Define segmentation. Discuss the criteria for segmenting the financial service market.
- Explain various steps in new service development process in the context of insurance sector.
- Describe how characteristics of the services which influence the pricing decisions.
- What guidelines you would follow for developing an advertising campaign for a service organization? Discuss by taking an example of a commercial bank or an insurance company.
- Do you think physical evidence really matters in marketing of services? Discuss with the help of examples.
- Define relationship marketing. Explain database marketing, interaction marketing and network marketing with examples.
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