Download JNTUA MBA 3rd Sem Supple 2015 Dec 9E00304b Product and Brand Management Question Paper

Download JNTUA (JNTU Anantapur) MBA (Master of Business Administration) 3rd Sem Supple 2015 Dec 9E00304b Product and Brand Management Previous Question Paper

Code: 9E00304b
MBA III Semester Supplementary Examinations July 2015
PRODUCT & BRAND MANAGEMENT
(For students admitted in 2011, 2012 and 2013 only)

Time: 3 hours Max Marks: 60
Answer any FIVE questions
All questions carry equal marks
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1 Explain the product planning for existing products.

2 (a) How do you manage product life cycle? Explain.
(b) Write short notes on consumer adoption process

3 Examine the role of brands in new economy especially in India.

4 (a) How do you create and manage brand equity?
(b) What is brand loyalty? Explain.

5 What are the advantages and disadvantages of brand extension?

6 How do you assess brand through research?

7 (a) Explain the branding in industrial sector.
(b) Write about brand positioning strategies.

8 What are the financial aspects of a brand?
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