Download BU (Bangalore University) MBA 1st Semester 2015 Feb Communication Skills Question Paper

I Semester M.B.A. Degree Examination, Jan./Feb. 2015

(CBCS 2014-15 and Onwards)

MANAGEMENT

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Paper 1.7: Communication Skills

Time: 3 Hours

Max. Marks: 70

SECTION-A

Answer any five of the following. Each question carries five marks. Answer to each question should not exceed 250 words. (5x5=25)

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1. What are the barriers to communication?
2. Make a diagrammatic representation of the communication process and explain with examples noise and feedback.
3. What are the five W's and one H? Use a Sales report as an example to explain each.
4. Distinguish between 'listening' and 'active listening'. What are the characteristics of a good listener?
5. How are teams formed? What are the characteristics of successful teams?

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6. What are the sources of conflict and methods of resolving them?
7. Explain emotional intelligence.

SECTION-B

Answer any three of the following questions. Each question carries 10 marks. Answer to each question should not exceed 500 words. (3×10=30)

8. Explain the importance of communication in business.

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9. Explain the various types of non-verbal communication. What is the importance of non-verbal communication in an organizational setting?
10. Discuss the qualities required to be good at public speaking. What are the points to keep in mind while making a presentation using power point slides?
11. a) What are the differences between win-win and win-lose strategy?
    b) What negotiation tactics are used in win-win strategy?

SECTION-C

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(1x15=15)

12. Case study (Compulsory).

Vikas purchased a refrigerator from Sunco Ltd. and is an unhappy customer. He has written a long letter to Sunco explaining the problems with poor packaging, damage to the handle, excessive noise and the poor response he has been getting from the Sales Executive.

Question.

1. Write a reply to Vikas as the Marketing Manager of Sunco aimed at winning the customer's confidence.

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2. Write a formal letter to the GM (HR) elaborating the need for soft skills training for sales executives and a suggested plan of action to arrange for such a training program.

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