Download BU (Bangalore University) MBA (Master of Business Administration) 2nd Semester 2015 July Managerial Research Methods Question Paper
II Semester M.B.A. Degree Examination, June/July 2015
(C368 Scheme)
2.2 : MANAGERIAL RESEARCH METHODS
Time : 3 Hours Max. Marks : 70
SECTION .? A
Answer any five questions. Each question carries five marks. Answer to each
question should not exceed 250 words : (5x5=25)
1.
How would you define business research ? What are the major components of a
good research study ? Illustrate with an example.
2. Distinguish between primary and secondary data.
3. Briefly explain the concept of reliability and validity in research with adequate
example.
4. Brie?y describe various probability sampling techniques with example.
5? How would you distinguish between management decision problem and
management research problem ? Illustrate with examples.
. Indicate the type of scale (nominal, ordinal, ratio or interval) used in each of the
following questions :
a) How large is the market share for skin products ?
b) Foreign skin care products are of a high quality:
Strongly Disagree Neutral Strongly Agree
1 2 3 4 5
c) How often do you wear athletic shoes ?
Once a month or less often
Two or three times a month
Once or twice a week
Three or more times perweek . _
(1) Please rank the athletic shoes in order of your preference :
Nike
-, Reebok
Adidas
P.T.O.
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e) Your age :
1)18?24
2) 25 ? 40
3)41?60
4) 60+
7. Your are a research executive with a University offering MBA programme. You
want to do a survey to know the impact of MBA programme on the personality
development of the students. What is the recommended research design ? Justify
your selection.
SECTION ? B
Answer any three questions. Each question carries ten marks. Answer to each
question shou|d not exceed 500 words : (3x10=30)
8. The following bi-variate table was prepared to understand the relationship between
preterence for continental food and monthly income of the respondents. Identify
the dependent and independent variable and draw the conclusion from it.
Yes 20 32 17
Preference for
continental food
No 100 148 83
Total 120 1 80 100
9. A kid?s care centre in a mall can give parents fantastic place to drop off their
children while shopping. A study was conducted to examine the effect of monthly
household income on the interest in the kids care facility.
The results of ANOVA table with dependent variable and independent variable
are given in Tables 1 and 2.
Table 1 indicates that respondents are distributed in two income class i.e.
Rs. 30,001 ? Rs. 45,000 and above Rs. 45,000. '
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Table ? 1
Descriptives
Interest in facility
95%
Con?dence
Interval for
Mean
N Mean S?td.? Std. Lower Upper .. .
DeVIatlon Error Bound Bound Mlmmum Maxnrnum
Rs. 30.001?Rs. 45,000 12 3.58 .996 .288 2.95 4.22 2 5
>Hs.45,000 18 4.11 1.183 .279 3.52 4.70 2 5
Total 30 3.90 1.125 .205 3.48 4.32 2 5
TabIe-2
ANOVA
Interest in faCility
m 1 Mean .
S? 0 df F Slg.
Squares Sqaure
Between Groups 2.006 1 2.006 1.619 .214
Within Groups 34.694 28 1.239
Total 36.700 29
You are required to :
1) |dentify Dependent and Independent variable.
2) Which type of measurement scale is used for dependent and ind?pendent
variable ?
3) Formulate hypothesis forthe given table.
4) Draw inference from the table given.
10. Briefly explain the format of Research Report.
11. What is Research Design ? How are they classified ? Explain with examples.
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SECTION ? C
(Compulsory)
12. Case study : . (1 5x1 :1 5)
The SAT and ACT college entrance exams once were completely multiple choice,
but both the tests recently began including an essay portion (which is optional for
the ACT). Some researchers have investigated how the essay tests are used by
one group they serve : the admissions offices of the colleges that look at test
results during the selection process.
Early survey research suggests that some admissions officers harbor doubts
about the essay tests. ACT, Inc., reported that among the schools it surveyed,
only about one-tifth are requiring that applicants take the writing portion of the
exam. Another one-fitth merely recommend (but don't require) the essay.
Kaplan, Inc., which markets test preparation services, conducted surveys as
well. Kaplan asked 374 colleges whether they would be using the SAT writing
test in screening candidates. Almost half (47 percent) said they would not use
the essay at all.
Another 22 percent said they would use it but give it less weight than the math
and verbal SAT scores.
Kaplan also surveys students who take the exams for which it provides training.
On its Web site, the company says, ?More than 25 percent of students ran out of
time on the essayl?.
Questions :
1) What survey objectives would ACT have in asking colleges how they use its
essay test ? What objectives would Kaplan have for its survey research ?
2) If you were a marketer for the College Board (the SAT?s conipany) or ACT,
Inc., what further information would you want to gather after receiving the
results described here ?
3) What sources of error or response bias might be present in the surveys
described here ?
This post was last modified on 28 January 2020