Download PTU BHMCT 2020 March 7th Sem 14582 Resort Management Question Paper

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Roll No. ____________________ Total No. of Pages : 02

Total No. of Questions : 09

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BHMCT (Sem.-7)

RESORT MANAGEMENT

Subject Code: BH-417

M.Code : 14582

Time : 3 Hrs. Max. Marks : 30

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INSTRUCTION TO CANDIDATES :

1. SECTION-A is COMPULSORY consisting of TEN questions carrying ONE mark each.
2. SECTION-B contains FIVE questions carrying 2 ½ (Two and Half) marks each and students have to attempt any FOUR questions.
3. SECTION-C contains THREE questions carrying FIVE marks each and students have to attempt any TWO questions.

SECTION-A

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1. Write short notes on :
   1. Target marketing
   2. Resort ownership
   3. Brand Loyalty
   4. Marketing Mix
   5. Mass Marketing

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   6. Leisure management
   7. Golf Resort
   8. Competition Analysis
   9. Destination Resort
   10. Eco Resort

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SECTION-B

2. Why is market segmentation important for the better planning & development of resorts?
3. Mention the basic elements of Resort Complex.
4. List down the factors leading to the growth of leisure market.

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5. "Demographic/Socio-Economic Changes in market countries are important for the future of resort business". Justify.
6. What is Resort Management?

SECTION-C

7. Explain why competition analysis is important before planning of resorts.
8. Briefly explain the Concepts of Mega Resorts.

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9. Explain Resort Concept.

NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any page of Answer Sheet will lead to UMC against the Student.

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