Download PTU BMCI 2020 March 4th Sem 72806 Mobile Commerce Question Paper

Download PTU (I.K. Gujral Punjab Technical University Jalandhar (IKGPTU) BMCI 2020 March (Bachelor in Mobile Computing & Internet) 4th Sem 72806 Mobile Commerce Previous Question Paper

1 | M-72806 (S2)-953

Roll No. Total No. of Pages : 02
Total No. of Questions : 09
BMCI (2014 & Onwards) (Sem.?4)
MOBILE COMMERCE
Subject Code : BMCI-402
M.Code : 72806
Time : 3 Hrs. Max. Marks : 60
INSTRUCTIONS TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks
each.
2. SECTION-B contains FIVE questions carrying FIVE marks each and students
have to attempt any FOUR questions.
3. SECTION-C contains THREE questions carrying TEN marks each and students
have to attempt any TWO questions.

SECTION-A
1. Answer briefly :
a) Define mobile commerce. How is it different from e-commerce?
b) Define B2B, B2C, C2C and P2P.
c) What is EDIFACT?
d) What are web based marketing strategies?
e) What is targeted marketing?
f) What is a Smart card? What are its features?
g) What is the Wireless Application Protocol?
h) What are the non-Internet applications in M-commerce?
i) What is NTT Docomo?s I-mode?
j) What is a WPAN?
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1 | M-72806 (S2)-953

Roll No. Total No. of Pages : 02
Total No. of Questions : 09
BMCI (2014 & Onwards) (Sem.?4)
MOBILE COMMERCE
Subject Code : BMCI-402
M.Code : 72806
Time : 3 Hrs. Max. Marks : 60
INSTRUCTIONS TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks
each.
2. SECTION-B contains FIVE questions carrying FIVE marks each and students
have to attempt any FOUR questions.
3. SECTION-C contains THREE questions carrying TEN marks each and students
have to attempt any TWO questions.

SECTION-A
1. Answer briefly :
a) Define mobile commerce. How is it different from e-commerce?
b) Define B2B, B2C, C2C and P2P.
c) What is EDIFACT?
d) What are web based marketing strategies?
e) What is targeted marketing?
f) What is a Smart card? What are its features?
g) What is the Wireless Application Protocol?
h) What are the non-Internet applications in M-commerce?
i) What is NTT Docomo?s I-mode?
j) What is a WPAN?
2 | M-72806 (S2)-953

SECTION-B
2. What is E-commerce? What are the limitations of E-commerce?
3. Define EDI. What are the benefits of EDI?
4. Discuss the benefits and limitations of wireless business.
5. Write a note on the legal and ethical issues of E-commerce.
6. Discuss the role of mobile advertising in building a brand.

SECTION-C
7. What do you mean by electronic payment system? Discuss the types of electronic
payment systems in detail.
8. Elaborate the technology framework for the study of mobile commerce.
9. Explain the applications of business to business mobile commerce in various fields.







NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any
page of Answer Sheet will lead to UMC against the Student.

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