Download PTU BMCI 2020 March 4th Sem 72806 Mobile Commerce Question Paper

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Roll No. Total No. of Pages : 02
Total No. of Questions : 09

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INSTRUCTIONS TO CANDIDATES :

1. SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks each.
2. SECTION-B contains FIVE questions carrying FIVE marks each and students have to attempt any FOUR questions.
3. SECTION-C contains THREE questions carrying TEN marks each and students have to attempt any TWO questions.

SECTION-A

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1. Answer briefly :
   1. Define mobile commerce. How is it different from e-commerce?
   2. Define B2B, B2C, C2C and P2P.
   3. What is EDIFACT?
   4. What are web based marketing strategies?
   5. What is targeted- marketing?

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   6. What is a Smart card? What are its features?
   7. What is the Wireless Application Protocol?
   8. What are the non-Internet applications in M-commerce?
   9. What is NTT Docomo’s I-mode?
   10. What is a WPAN?

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SECTION-B

2. What is E-commerce? What are the limitations of E-commerce?
3. Define EDI. What are the benefits of EDI?
4. Discuss the benefits and limitations of wireless business.

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5. Write a note on the legal and ethical issues of E-commerce.
6. Discuss the role of mobile advertising in building a brand.

SECTION-C

7. What do you mean by electronic payment system? Discuss the types of electronic payment systems in detail.
8. Elaborate the technology framework for the study of mobile commerce.

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9. Explain the applications of business to business mobile commerce in various fields.

NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any page of Answer Sheet will lead to UMC against the Student.