Download PTU BA 2020 March 1st Sem 75315 Introduction To Media And Communication Question Paper

Download PTU (I.K. Gujral Punjab Technical University Jalandhar (IKGPTU) BA 2020 March (Bachelor of Arts) 1st Sem 75315 Introduction To Media And Communication Previous Question Paper

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1 | M-75315 (S2)-667
Roll No. Total No. of Pages : 02
Total No. of Questions : 09
BA (JAMC) (2018 Onwards) (Sem.?1)
INTRODUCTION TO MEDIA & COMMUNICATION
Subject Code : BAJMC-102-18
M.Code : 75315
Time : 3 Hrs. Max. Marks : 60
INSTRUCTIONS TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks
each.
2. SECTION-B contains FIVE questions carrying FIVE marks each and students
have to attempt any FOUR questions.
3. SECTION-C contains THREE questions carrying TEN marks each and students
have to attempt any TWO questions.

SECTION-A
1. Write briefly :
a) Direct Effects paradigm
b) Large group communication
c) Interpersonal communication
d) Concept of public sphere
e) Any two characteristics of Transmission model
f) Meaning of propaganda
g) Public agenda
h) Culture of mass media
i) Twitter as tool of communication
j) Any two features of Libertarian theory of the Press
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1 | M-75315 (S2)-667
Roll No. Total No. of Pages : 02
Total No. of Questions : 09
BA (JAMC) (2018 Onwards) (Sem.?1)
INTRODUCTION TO MEDIA & COMMUNICATION
Subject Code : BAJMC-102-18
M.Code : 75315
Time : 3 Hrs. Max. Marks : 60
INSTRUCTIONS TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks
each.
2. SECTION-B contains FIVE questions carrying FIVE marks each and students
have to attempt any FOUR questions.
3. SECTION-C contains THREE questions carrying TEN marks each and students
have to attempt any TWO questions.

SECTION-A
1. Write briefly :
a) Direct Effects paradigm
b) Large group communication
c) Interpersonal communication
d) Concept of public sphere
e) Any two characteristics of Transmission model
f) Meaning of propaganda
g) Public agenda
h) Culture of mass media
i) Twitter as tool of communication
j) Any two features of Libertarian theory of the Press
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2 | M-75315 (S2)-667
SECTION-B
2. What is the contribution of the Internet to everyday life of people?
3. Distinguish between mediated and non-mediated communication with suitable examples.
4. Describe the process of mass communication.
5. Discuss the Reception Model of communication.
6. Explain Mass Society theory. Is it still relevant?

SECTION-C
7. What do you understand by Agenda setting?
8. Critically evaluate Cultivation Analysis.
9. Discuss the emergence of alternative paradigm in media theory.








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