Download PTU MA 2020 March 1st Sem 75311 Advertising & Public Relations Question Paper

Download PTU (I.K. Gujral Punjab Technical University Jalandhar (IKGPTU) MA 2020 March (Master of Arts) 1st Sem 75311 Advertising & Public Relations Previous Question Paper

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Roll No. Total No. of Pages : 01
Total No. of Questions : 08
M.A.(JAMC) (2018 & Onwards) (Sem.?1)
ADVERTISING & PUBLIC RELATIONS
Subject Code : MAJMC-104-18
M.Code : 75311
Time : 3 Hrs. Max. Marks : 60
INSTRUCTIONS TO CANDIDATES :
1. UNIT I, II, III & IV contains TWO questions each.
2. Attempt any FIVE Questions in all, selecting atleast ONE question from each
Unit.
3. Each question carries TWELVE marks.

UNIT-I
1. What is marketing mix? Explain the role of advertising in marketing mix.
2. Explain the functions of advertising agencies.
UNIT-II
3. Describe PR concept. Explain the principles of Public Relations.
4. Explain the PR set up for state government.
UNIT-III
5. Discuss the importance of social marketing.
6. What do you understand from media briefing process? Discuss in detail.
UNIT-IV
7. Explain the Public Relations process for external public.
8. Describe the basic principle of government publicity.

NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any
page of Answer Sheet will lead to UMC against the Student.
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