Download PTU MA 2020 March 1st Sem 77332 Advertising And Public Relations Question Paper

Download PTU (I.K. Gujral Punjab Technical University Jalandhar (IKGPTU) MA 2020 March (Master of Arts) 1st Sem 77332 Advertising And Public Relations Previous Question Paper

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Roll No. Total No. of Pages : 01
Total No. of Questions : 08
Master of Arts (Journalism and Mass Communication) (Sem.?1)
ADVERTISING AND PUBLIC RELATIONS
Subject Code : UC/MAJMC-104-19
M.Code : 77332
Time : 3 Hrs. Max. Marks : 60

INSTRUCTIONS TO CANDIDATES :
1. SECTION A, B, C & D contains TWO questions each.
2. Attempt any FIVE Questions in all, selecting atleast ONE question from each
Section
3. Each question carries TWELVE marks.

SECTION-A
1. How is advertising different from other forms of mass communication? Give suitable
examples.
2. What is the relevance of advertising in the modern times of social media?
SECTION-B
3. Discuss the operations of an advertising agency.
4. How do the creative and media briefing process take place with respect to advertising?
SECTION-C
5. What are the tools available for PR for external and internal publics?
6. Give the steps to be taken for writing a press release.
SECTION-D
7. As a PRO what would you do to maintain good relations with the press?
8. As a PRO of a company, what preparations will you make to conduct the press conference
of the CEO?
NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any
page of Answer Sheet will lead to UMC against the Student.
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