JNTU Hyderabad MBA Syllabus (R15)

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MASTER OF BUSINESS ADMINISTRATION (MBA) R15
COURSE STRUCTURE AND SYLLABUS

MBA R15 COURSE STRUCTURE AND SYLLABUS Download

I Year – I Semester

I Year – II Semester

II Year – I Semester

II Year – II Semester

CORE ELECTIVE STREAMS (choose any one stream subjects as Core Electives)

Guidelines:
The guidelines of the MBA four semesters under CBCS are as follows:
I Semester and II Semester:
The first and second semesters contain 8 courses each of which first five are core courses, which
are compulsory to all the students. The sixth course is Open Elective offered for the other
branches of PG Courses of the University. However, the MBA students of School of
Management Studies of JNTUH and Affiliated Colleges will register Open Elective Courses
offered by the other branches (as per the Student Choice) and should complete it. The stand
alone colleges of MBA students may register Open Elective subject in the other
branches/departments or nearby Colleges of JNTUH. In the first semester SDA Lab and Business
Communication Seminar are offered as internal papers and in second semester. AR Analysis and
Summer Internship are offered as internal papers. MBA Department students should not select
any of the subjects offered under open elective streams. The aim of CBCS as per the guidelines
of UGC is such that, every branch of students have to study and complete some courses of
unrelated branches. The MBA students are expected to study any one of the subjects of their
choice in any one of the departments such as CSE, ECE, EEE, ME, Metallurgy, CE, Biotechnology,
MCA etc. It is to be noted that the MBA students have to register and study the open elective
subjects only in the PG Departments.
III Semester:
In the third semester, first three core courses are compulsory to all the students and four, five
six are core electives offered. Under Core Electives – four different streams of Specializations
are offered such as Marketing, HRM, Finance and Systems. Under each specialization 6 different
courses/subject are offered and Students are free/open to opt any one of the four
specializations offered. If a student opts for Finance Specialization, he has to study all three
courses of Finance only in III Semester. The same is the case with HRM, Marketing and Systems.
This type of elective system is imposed keeping in mind, the Industry/Banks/Private
Sector/Public Sector expectations for their recruitment and selection process. A Seminar on the
Business best practice and success stories of emerging leaders has been introduced as an
internal paper which will be evaluated by an Internal examiner as per the Academic Regulations.
Personal Effectiveness Seminar is also introduced as an internal paper in this semester.
IV Semester:
The first two courses of fourth semester are core courses which are compulsory to all the
students. The students are supposed to study 3, 4 and 5 as Elective Courses. Under Core
Electives – four different streams of Specializations are offered such as Marketing, HRM, Finance
and Systems. Under each specialization 6 different courses are offered and Students are
free/open to opt any one of the four specializations offered. If a student opts for Finance
Specialization, he has to study all three courses of Finance only in the IV Semester. The same is
the case with HRM, Marketing and Systems. This type of elective system is imposed keeping in
mind, the Industry/Banks/Private Sector/Public Sector expectations for their recruitment and
selection process. The 6th course is on pre-submission of the Project Seminar which is internal.
The purpose of this course is to review the progress of MBA project of the Students and to guide
them appropriately on the selection of Project Title, framing of objectives, hypotheses and
sampling selection. The 7th course is introduced as Comprehensive Viva which is External and
the purpose is to evaluate the students subject knowledge in all the four semesters. The
purpose of this course is particularly to enhance the employment potential of the student. The
8th course is MBA project for 100 marks, out of which 25 are internal and 75 are external and
students are expected to complete the project within the time frame of 4th Semester academic
calendar.
Please note:

Colleges should mention every PRACTICAL /LAB AND Seminar Presentation Paper in the
time table and faculty should be assigned accordingly and shown as workload. Purchase of CMIE
Prowess Database and communication software/database is mandatory. Purchase of journals is also
mandatory and students should be inspired to present journal articles, relevant to their area of interest, in
the regular class. The academic committee should plan at least one presentation for ten minutes per
week by every student without using any written notes or ppt.
Objectives of JNTUH MBA Programme
The objectives of MBA 2015 syllabus are:
 To prepare graduates with the managerial skills necessary to enter careers in
 Marketing
 Finance
 Human Resources
 Systems
 To strengthen their knowledge of
 Business Environmental Scanning
 Planning, Organizing, Directing & Controlling
 Decision Making and Communication
 Establishing & Maintaining Organizations
 Ensuring Growth and Stability of Organizations.
 To acquire ability to procure and utilize resources effectively and efficiently so as to achieve
organizational, individual and societal objectives.
Outcomes: Through outcome based learning centric approaches like case studies, group
discussions, field visits, reading of books, References & journals, MBA graduates will be capable
of:
a. Understanding business process and add value to it.
b. Conducting management research to identify the reasons for the problems and to find solutions.
c. Utilizing modern approaches and best practices to manage organizations.
d. Use authority and power to influence people to get the work done.
e. Understand organizational dynamics and interpersonal relations.
f. Managing change.
g. Developing employability skills to get jobs.
JOURNALS
The colleges can procure any of the following journals to suit the minimum AICTE/JNTUH
guidelines and in the interest of the students and faculty may procure more journals to create a
management research environment in their colleges..
NATIONAL JOURNALS:
1. Vikalpa, IIM Ahmedabad, Frequency: quarterly.
2. IIM Bangalore Management Review. Frequency: Quarterly.
3. Decision, IIM Calcutta, Frequency: half yearly.
4..The Journal of Entrepreneurship, Frequency: Twice a Year.
5. Udyog Pragati, Frequency: Quarterly. SAGE.
7. Journal of Human Values, twice a Year. SAGE
8. Vision.The Journal of Business Perspective, Frequency: Quarterly.
MARKETING
1. Indian Journal of Marketing, Frequency: monthly.
2. MICA Communications, Frequency: Bi Annual.
FINANCE
1. Chartered Accountant, Frequency: Quarterly.
2. Finance India, Frequency: Quarterly.
3. Human Capital, Frequency: Monthly.
4. Management Accountant, Frequency: Monthly.
5. Journal of Accounting & Finance, Frequency: Half yearly.
HR
1. Indian Journal of Industrial Relation, Frequency: Quarterly.
2. NHRD Journal of Career Management, SAGE
3. Management and Labour Studies, Frequency: Quarterly. SAGE.
4. Personnel today, Frequency: Quarterly.
5. Leadership excellence (Indian Edition), Frequency: Monthly.
6. Indian Journal of Training & Development, Frequency: Quarterly.
INTERNATIONAL JOURNALS
1. Harvard Business Review, Frequency: yearly 10.
2. Supervision
3. Academy of Management Journal
4. Academy of Management Perspectives.
5. Marketing Research.
6. Journal of Finance.
MAGAZINES:
1. Indian Management Frequency: Monthly.
2. Business India, Frequency: 26 yearly.
3. Business World Frequency: 52 yearly.
4. Business Today Frequency: 26 yearly.
5. Fortune International Frequency: 26 yearly.
6. University News Frequency: 52 yearly.
7. Capital market Frequency: 26 yearly.
DATA BASES
1. CENTRE FOR MONITORING INDIAN ECONOMY, PROWESS. For details visit www.cmie.com
2. R.B.I Bulletin Frequency: Monthly.
3. ECONOMIC SURVEY: For details visit Planning Commission Website.
FUNDS:

The college managements may note that there are several major and minor research
projects and funds available with UGC and AICTE. The principal and faculty may be advised to
apply by visiting UGC and AICTE websites from time to time.
Faculty and Students are requested to note that the syllabus 2015 is designed with an intention to
give an opportunity to the students to focus on the job they want to do after MBA. “Students may be
informed that taking of short cuts to complete seminars and project may lead to hardships in the
short and long run”. Faculty are also requested to be facilitators in the class room and inspire the
students to discuss cases in the class. The curriculum provides ample scope for the students to make
seminar presentations in the class. They are advised to note all the mini projects and work continuously
from the first semester. The reports may be submitted as per the syllabus structure.

In order to increase seriousness among students to do the main project work, two seminar papers
are introduced. For details for evaluation of practicals and seminar presentations please refer JNTUH
Academic Regulations.. Students are advised to integrate the practicals, seminars with the job they prefer
after MBA.
PEDAGOGY FOR JNTUH MBA
Case Analysis and Preparation:
Business Administration and Management can be well understood if cases are analyzed by
students and faculty in every class daily. This will enable MBA students develop communication skills and
give exposure to practical and live examples of how managers are taking decisions on different situations
they come across on a regular basis. In addition students should interact with company executives and
prepare case lets. This will help them understand the internal and external factors affecting an
organization’s growth and also understand the challenges of executives and the organization.
Student Presentations on Field Visits
Students should make a field visit to any small, medium or large organization or any
entrepreneur. They can also visit shops, petrol bunks, dealers, distributors, retailers, companies or their
branch offices in their nearby cities, towns and villages to understand their business model. They may
also offer to help the business organizations over a period of two years (as and when possible) and gain
the practical exposure. Presentation of their experiences during the field visits will enable them to
enhance their creativity towards solutions for the issues and challenges they observe during the field
visits.
Expert Lectures and Seminars
The faculty of the MBA departments should organize seminars and give opportunity for their
students to express their ideas. Faculty from the college or nearby colleges can be judges to evaluate
performance in the seminar presentations. Every faculty of marketing, finance, HR and Systems should
come together to conduct a two day seminar for each elective they teach and experts from the industry
and academia should be invited to share their ideas. College managements are requested to give their
full support in this regard.
Industrial Visits:
All the MBA students should plan and visit various organizations and observe the real life
situations and problems. This will enable them to understand how different strategies, policies and
approaches are implemented in different organizations.
Faculty as Facilitator:
There are several sources of cases available from books, business magazines like Business
Today, Business World etc., News Papers like Business Standard, Journals like HBR, Vikalpa etc. Even
soft copies of these cases are available in the internet. For example if we type business standard cases in
google we can see weekly cases along with solutions offered by the corporate executives. Faculty should
inspire students and act as a facilitator to motivate students to analyze cases in every class and also
encourage them to go for field visits.
College Academic Committee:
College is expected to constitute an academic committee Chaired by the MBA head and all
subject teachers to discuss case studies to be conducted in the class, reference material and session
plan to cover the syllabus. Cases / Assignments should be planned and circulated in advance to the
students.
PLEASE NOTE: CASES IN THE SYLLABUS ARE SUGGESTIVE AND FACULTY ARE FREE TO USE
ANY CASE FROM ANY SOURCE TO UNDERSTAND THE REALITIES OF THE INDUSTRY.
STUDENTS MAY ALSO BE INSPIRED TO BRING INTERESTING CASES, MANAGEMENT AND
LEADERSHIP VIDEOS FROM YOUTUBE FOR DISCUSSIN IN THE CLASS. COLLEGE SHOULD
PROVIDE ONE ROOM WITH AUDIO VISUAL AIDS.

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA I-Sem

MANAGEMENT & ORGANIZATION BEHAVIOR
Course Aim: Through reading the text, references and discussion of cases students should be able to
understand the fundamentals underlying the management of an organization.
Learning outcome:

The students should be able to learn the history of management and the contributions of important
management researchers.
They should be able to understand the relevance of environmental scanning, planning and how to take
decisions.
The students can learn how to delegate authority and use power to influence people to get the work done
through proper communication and control.
Unit – I
History of Management: Theories of Management-Classical, Scientific, Administrative, Behavioral,
Management Sciences Theories; Systems and Contingency theory
Case1: Work Force Diversity
Unit – II
Problem solving, Decision Making and Planning: Problem Solving and Decision making, Classify
and define the problem, set objectives, generate creative and innovative alternatives, analysis of
alternatives, and select the most feasible plan, implement decision and control, Plans, types of plans,
steps involved in planning process.
Unit – III
Organizing and controlling: Principles of organizing, organizational design, relation between
authority, power and influence; organizational functional and control systems, types of controls.

Unit – IV
Organizational Behavior – individual and group behavior: Importance of OB, personality theories,
perception, perception and individual decision making; formation of group behavior, classification of
groups, group properties, group cohesiveness, group decision making process and types.
Unit – V
Leadership, Motivation and Organizational Structure: Leadership theories, Power and Politics,
Maslow’s needs theory, two factor theory of motivation, McGregor’s theory, ERG theory, McCellands
needs theory, Valance Theory and other relevant theories of motivation.
REFERENCES:
1. Robert N. Lussier, Management Fundamentals – Concepts, Applications, Skill Development,
Cengage Learning, First Edition, 2012
2. Stephen P. Robbins, Timothy: Organizational Behavior, Pearson 14th Edition, 2012
3. L. M. Prasad, Principles and Practices of Management, Revised Edition, Sulthan Chand
Publushings
4. Udai Pareek, Sushma Khanna, Organizational Behavior, 3e, Oxford Publishing
5. Kavitha Sigh, Organizational behavior, Text and Cases, 3/e, Vikas publishing
6. Griffin & Moorhead, Organizational Behaviour, 10th Edition, Cengage Publishing
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA I-Sem
BUSINESS LAW AND BUSINESS ENVIRONMENT
UNIT I
Law of Contract – 1872: Nature of contract and essential elements; types of contracts, Unlawful and
illegal agreements, Contingent contracts, Performance and Discharge of contracts, Remedies for breach
of contract, Indemnity and Guarantee, Latest Amendments.
UNIT II
Companies Act established year 1956: Steps and procedure for Incorporation of the company,
Company Management–Appointment of Directors; Powers, Duties & liabilities of Directors; Company
Meetings, Resolutions, Winding-up of a Company, Latest Amendments, Companies Amendment ACT
2013, changes and guidelines, discussion on latest and current amendments.
UNIT III
Basic Business Regulations:
Negotiable Instruments Act – 1881: Negotiable Instruments- Promissory Note, Bills of Exchange,
Cheques, and their definitions and characteristics, Types of endorsements, Discharge of Parties, Latest
Amendments.
UNIT IV
Introduction to Business Environment: Macro Environment Analysis (PESTEL Model); Industrial
Policies: A brief review of industrial policies since Independence, Industrial policy of 1991 and recent
developments, Fiscal Policy, Monetary Policy, EXIM Policy, FDI in INDIA.
UNIT V
Balance of Payments: Structure, Major components of Balance of payments, Causes for dis-equilibrium
in Balance of Payments, correction measures, Impact of New Economic Policy on Balance of Payments,
Recent trends.
REFRENCES:
1. RSN Pillai, Bagavathi, Business Law, S.Chand, 2013
2. N.D.Kapoor, Mercantile Law, Sultan Chand & Sons, latest edition
3. S.S. Gulshan, Mercantile Law, 2/e, Excel Books, latest edition
4. K.Aswathappa, Essentials of Business Environment, Himalaya Publication house, 2008.
5. Akhileshwar Pathak, Legal Aspects of Business, 3/e, Tata McGraw-Hill, 2007
6. S.N.Maheshwari & Maheshwari, Business Regulatory

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA I-Sem
MANAGERIAL ECONOMICS

Course Aim: To enable students acquire knowledge to understand the economic environment of an
organization.
Learning Outcome: Students should be able to understand the basic economic principles, forecast
demand and supply and should be able to estimate cost and understand market structure and pricing
practices.
Unit-I:
Introduction to Managerial Economics: Definition, Nature and Scope, Relationship with other areas in
Economics, Production Management, Marketing, Finance and Personnel, Operations research – The role
of managerial economist- Basic economic principles – the concept of opportunity cost, incremental
concept, scarcity, marginalism, Equi-marginalism, Time perspective, discounting principle, risk and
uncertainty.
Case: 1 The objective and strategy of firms in the cigarette Industry (Dominick Salvatore page no 15)
Case: 2 Dabur India Limited Growing Big and Global (Geetika, 2nd Edition page no 64)
Case: 3 Profits in the personal computer industry (Dominick Salvatore page no 19)
Case: 4 Total Average and Marginal cost in the U.S Steel industry (Dominick Salvatore page no 44)
Unit-II:
Theory of Demand: Demand Analysis, Elasticity of demand, types and significance of Elasticity of
Demand. Demand estimation – Marketing research approaches to demand estimation. Need for
forecasting, forecasting techniques. Supply Analysis – Supply function, the Law of Supply, Elasticity of
Supply.
Case: 1 Forecasting the Number of MC Donalds Restaurants worldwide (Dominick Salvatore pages no
195)
Case: 2 Price Elasticity’s of Demand in the Real World (Dominick Salvatore page no 110)
Case: 3 Northern Turkey (Craig H.Petersen page no 172-173)
Case: 4 Income Elasticity of Demand (H.Kaushal Macmillan page no 39-41)
Case: 5 Cross Demand (H.Kaushal Macmillan page no 48)
Case: 6 The Demand for sweet potatoes in the United States (Dominick Salvatore page no 100)
Unit-III:
Production Analysis: Production function, Production function with one/two variables, Cobb-Douglas
Production Function Marginal Rate of Technical Substitution, Isoquants and Isocosts, Returns to Scale
and Returns to Factors, Economies of scale- Innovations and global competitiveness.
Case: 1 Labor productivity and Total compensation in the United States and Abroad (Dominick
Salvatore page no 253)
Case: 2 Naveen Construction Companies (Craig H.Petersen page no 293)
Case: 3 Substitutability between Gasoline consumption acid driving times (Dominick Salvatore page no
265)
Case: 4 How Xerox lost and regained International competitiveness and became a leader in information
technology (Dominick Salvatore page no 278)
Unit-IV:
Cost theory and estimation: Cost concepts, determinants of cost, cost-output relationship in the short
run and long run, short run vs. long run costs, average cost curves, Overall Cost leadership.
Case: 1 Out Sourcing to India: way to Fast Track (Geetika page no 272)
Case: 2 The Shape of the long –Run Average cost curves in various industries (Dominick Salvatore page
no 265)
Case: 3 BLP Corporation (Sumitrapal, Macmillan page no 203)
Case: 4 Mr. Martin Gets Chewed out by the Boss (W.Bruce Allen page no 150)
Unit-V:
Market Structure and Pricing Practices: Features and Types of different competitive situations – Price-
Output determination in Perfect competition, Monopoly, Monopolistic competition and Oligopoly – both the
long run and short run. Pricing philosophy
Case: 1 Pricing of innovative product (H.Kaushal Macmillan page no 78)
Case:Pacific copper enterprises(W.Bruce Allen)
Case: 3 Suzanne Muth –Theatre Complex (Sumitrapal, Macmillan page no 240)
Case: 4 Monopoly in the Mumbai city Taxi Industry (Dominick Salvatore page no 369)
REFERENCES
1. Craig H. Petersen,W. Cris Lewis and Sudhir K. Jain: Managerial Economics,14thedition Pearson,
2014.
2. ‘Dominick Salvatore Managerial Economics 7th Edition Oxford 2012.
3. W.Bruce Allen, Managerial Economics Theory, Applications, and Cases 8th Edition.
4. G S Gupta, Managerial Economics, 2nd edition, TMH, 2012.
5. H. L. Ahuja, Managerial Economics, S. Chand, 2012
6. D.N. Dwivedi, Managerial Economics, Vikas, 2012.

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA I-Sem
FINANCIAL ACCOUNTING AND ANALYSIS
Course Aim: The aim of accounting is to provide the information that is needed for sound economic
decision making. The main purpose is to provide information about firm’s performance to external parties
such as investors, creditors, bankers, researchers and Government Agencies. It has become an
important part of young people’s education and citizens in various roles in the societies and businesses of
all types.
Learning Objectives: To prepare, understand, interpret and analyze financial statements with
confidence. To appreciate and use financial statements as means of business communication. To use the
analytical techniques and arriving at conclusions from financial information for the purpose of decision
making.
Unit-I:
Introduction to Accounting: Importance, Objectives and Principles, Accounting Concepts and
conventions, and The Generally Accepted Accounting Principles (GAAP), their implications on accounting
system; Double entry system–recording business transactions–Classification of accounts––Accounting
cycle.
Unit-II:
The Accounting Process: Overview, Books of Original Record; Journal and Subsidiary books, ledger,
Trial Balance, Classification of capital and revenue expenses, Final Accounts with adjustments. Valuation
of fixed assets- Tangible vs Intangible assets, and methods of depreciation. Depreciation concept–
Depreciation of Fixed Assets -Methods of depreciation–their impact on measurement of business
Accounting.
Unit-III:
Inventory Valuation: Methods of inventory valuation and valuation of goodwill, methods of valuation of
goodwill. Accounting from incomplete records-Salient features of incomplete record system, advantages
and disadvantages of single entry and double entry system and the differences between the two,
preparation of accounts- ascertainment of profit from incomplete records, Accounting Treatment as per
the statement of affairs method and calculation of missing figures.
Unit-IV:
Financial Analysis-I: Statement of Changes in Working Capital, Funds from Operations, paid cost and
unpaid costs. Distinction between cash profits and book profits. Preparation and analysis of cash flow
statement and funds flow statement.
Unit-V:
Financial Analysis-II: Analysis and interpretation of financial statements from investor and company
point of view, Horizontal Analysis and Vertical Analysis of Company Financial Statements. Liquidity,
leverage, solvency and profitability ratios – Du Pont Chart –Accounting Standards Issued by ICAI (Focus
on importance of Standards to give a general view on Financial Accounting practices), –their rationale
and growing importance in global accounting environment,–IAS-IFRS-US -Creative Financial Practices
and Issues related to quality of disclosures in Reported Earnings, Window Dressing and limitations of
financial statements.
REFRENCES:
1. V.Rajasekharan,R.Lalitha “Financial Accounting & Analysis” Pearson Education, New Delhi, 2015
2. Paresh Shah “Basic Financial Accounting for Management”, Oxford University Press, New Delhi, 2014.
3. Dhanesh K.Khatri “Financial Accounting & Analysis”, Tata McGraw-Hill Publishing Limited, New Delhi, 2015.
4. N.Ramachandran : “Financial Accounting & Analysis” Tata McGraw-Hill Publishing Limited, New
Delhi, 2015.
5. Maheswari, Financial Accounting, IBH, 2015.
6. T. Vijaya Kumar, Accounting for Management, Tata McGraw Hill Education PVt Ltd, New Delhi 2015.
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

MBA I-Sem
STATISTICS FOR MANAGEMENT

Unit – I:
Introduction to Statistics-Overview, origin and development and Managerial Applications of Statistics
,Statistics and the branches of the study, statistics& computers, limitations of statistics

.
Unit – II:
Measures of central Tendency- Mean ,Median, Mode ,Geometric Mean and Harmonic Mean, Dispersion-
Range Quartile deviation, Mean Deviation , Standard deviation and co-efficient of variation Skewness:
Karle Pearson co-efficient of skewness, Bowleys co-efficient of skewness Kelleys co-efficient of
skewness. Theory and problems, Discussion on direct and indirect methods of solving the problems.
Unit – III:
Tabulation of Univariate , Bivariate and multivariate data, Data classification and tabulation, Diagrammatic
and graphical representation of data. One dimensional ,Two dimensional and three dimensional diagrams
and graphs
Unit – IV:
Small Sample Tests- t-Distribution-properties and applications, testing for one and two means, paired ttest.
Analysis of Variance-One Way and Two Way ANOVA (with and without Interaction). Chi-Square
distribution: Test for a specified Population variance, Test for Goodness of fit, Test for Independence of
Attributes. Correlation Analysis-Scatter diagram, Positive and Negative correlation, limits for coefficient of
Correlation, Karl Pearson’s coefficient of correlation, Spearman’s Rank correlation, concept of Multiple
and partial Correlation.
Unit – V:
Regression Analysis-Concept, least square fit of a linear regression, two lines of regression, Properties of
regression coefficients ,Time Series Analysis-Components, Models of Time Series–Additive, Multiplicative
and Mixed models; Trend analysis-Free hand curve, Semi averages, moving averages, Least Square
methods and Index numbers – introduction ,Characteristics and uses of index numbers ,types of index
numbers , un weighted price indexes weighted price indexes, Tests of adequacy and consumer price
indexes.
REFERENCES:
1. Levin R.I., Rubin S. David, “Statistics for Management”, 2015, 7th Ed. Pearson.
2. Beri, “ Business Statistics ”, 2015, 1st Ed, TMH.
3. Gupta S.C, “Fundamentals of Statistics”, 2015, 6th Ed. HPH.
4. Amir D. Aczel and Jayavel Sounder pandian, “Complete Business Statistics”, TMH,
5. Levine , Stephan , krehbiel , Berenson -Statistics for Managers using Microsoft Excel,PHI .
6. J. K Sharma, “Business Statistics”, 2015, 2nd Ed. Pearson.

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA I-Sem
CROSS CULTURAL MANAGEMENT
(Open Elective – I)
Unit-I:
Introduction – Determinants of Culture – Facets of culture – Levels of Culture – National Cultural
dimensions in the business context – The influence of National Culture on business culture. Business
Cultures: East and West.
Unit-II:
Cultural Dimensions and Dilemmas: Value orientations and Dimensions – Reconciling cultural
dilemmas – Culture and Styles of Management: Management tasks and cultural values.
Unit-III:
Culture and Organizations: Culture and corporate structures – Culture and Leadership – Culture and
Strategy – Cultural change in Organizations- Culture and marketing – Cultural Diversity.
Unit- IV:
Culture and Communications: Business communication across cultures – Barriers to intercultural
communication – Negotiating Internationally.
Unit-V:
Cross Cultural Team Management: Working with International teams – Groups processes during
international encounters – Conflicts and cultural difference – Understanding and dealing with conflicts –
Developing Intercultural relationships.
References
1. Marie-joelle Browaeys and Roger Price: Understanding Cross-Cultural Management, Pearson, 2015.
2. David C.Thomas: Cross Cultural Management, 2/e, Sage Publications, 2014.
3. Nigel Holdon, Cross Cultural Management: Knowledge Management Perspective, Pentice Hall, 2012.
4. Parissa Haghirian: Multinational and Cross Cultural Management, Routledge, 2012.
5. Richard Mead: International Management-Cross cultural Dimension, 3/e, Blackwell, 2015.
6. Jerome Dumetz -Cross-cultural management textbook: Lessons from the world leading experts in
cross-cultural management, Create Space Independent Publishing Platform; Student edition
(September 5, 2012), Oakland,USA

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA I-Sem
WTO & IPR
(Open Elective – I)
Unit -I:
Introduction- General Agreement on Tariffs and Trade (GATT) Eighth Round: Uruguay Round, World
Trade Organization: Structure – Technology Transfer – Dispute resolution Mechanism- Doha Declaration
– WTO Agreements including TRIPS & TRIMS.
Unit -II:
WIPO – Paris convention – Bern Convention – WCT- Budapest treaty – Madrid Agreement – Hauge
Agreement – UPOV.
Unit -III:
IPR-1 Patents: Historical Background of IPR- Introduction, definition and classification of intellectual
Property, Patents – Patentable and Non patentable inventions – Legal requirements for patents – Types
of patent applications- Patent document: specification and claims – Important procedural aspects –
Management of IP Assets and IP portfolio – Commercial exploitation of IP.
Unit -IV:
IPR – 2: Designs and Geographical Indication (GI) – Designs: Basic requirements – Procedure –
Convention application – Term – Date Geographical Indication: Definition – What can be registered –
Who can apply – Rights – Term – Restrictions
Unit -V:
IPR-3: Trade marks and Copy rights: Definitions – Classification of trademarks – Classifications of
goods and services – Vienna classification – Trade marks procedure – Trademarks enforcement:
Infringement and passing off – Remedies – Copy rights – Term of copyrights – Procedure of copyright-
Assignment of copy right – Copyright infringement – Remedies.
References
1. P. K. Vasudeva ,World Trade Organization: Implications on Indian Economy, Pearson Education,
2015
2. P.Krishna Rao, WTO-Text and cases, Excel Books, 2015.
3. Caves,Frankel, Jones, World Trade and Payments-An Introduction, Pearson
4. Education, 2015.
5. Carlos M.Correa- Intellectual property rights , The WTO and Developing countries-Zed books
6. Peter-Tobias stoll, Jan busche , Katrian arend- WTO- Trade –related aspects of IPR- Library of
congress
7. Surendra Bhandari- World Trade Organisation (WTO) and Developing Countries- Vikas
Publishing House

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA I-Sem
QTOTAL UALITY MANAGEMENT
(Open Elective – I)
Course Aim: The objective of this course is to facilitate students appreciate the quality concepts and
develop an understanding of tools and techniques relating to total quality management.
UNIT-I:
Principles and Practices-I: Introduction,- Gurus of TQM,- Historic Review,- Benefits of TQMLeadership,
characteristics of Quality leaders.-The Deming Philosophy-Quality councils-Strategic
Planning- Customer Satisfaction-Customer perception of Quality-service Quality,-Customer Retention-
Employee Involvement-Employee survey-Empowerment-Gain sharing-Performance Appraisal.UNIT-II:
Principles and Practices-II: Continuous process Improvement,- the Juran trilogy,- The PDCA Cycle-
Kaizen- Reengineering. Supplier Partnership- Partnering-Sourcing-Supplier Selection-Supplier rating-
Performance Measures-Basic concept-Strategy-Quality cost- Bench marking- reasons for bench marking-
Process-Understanding current performance-Pitfalls and criticism of benchmarking.
Unit-III:
Tools and Techniques-I: Information Technology-Computers and the quality functions-Information
quality Issues-Quality management System-Benefits of ISO registration-ISO 9000 series Standards-
Internal Audits. Environmental Management System-ISO 14000 series-Benefits of EMS- Relation to
Healthy and safety-Quality Function Deployment-The voice of the Customer- Building a House of Quality-
QFD Process.
UNIT-IV:
Tools and Techniques-II: Quality by Design- Benefits-Communication Model-Failure Mode and Effective
Analysis-Failure Rate, FMEA Documentation-The process of FMEA Documentation-Product liability-Proof
and Expert Witness. Total Productive Maintenance- promoting the Philosophy and Training-
Improvements and needs- Autonomous Work groups.
UNIT-V:
Management Tools: Management Tools,-Introduction-Forced field Analysis-Tree diagram- Process
decision Program Chart-Statistical Process Control-Cause and Effect diagram-Histogram-state of control
– Process Capability- Experimental Design-Hypothesis-Orthogonal Design-Two factors and Full factors-
Quality Strategy for Indian Industries-Quality Management in India.
REFERENCES :
1. Joel E Ross : Total Quality Management, 3rd Edition,CRC press,2015
2. Dale H.Besterfeild, carlon Besterfeild: Total Quality Management, Pearson Education, 2015
3. Sridhara bhat: Total Quality Management Texts and Cases, Himalaya, 2015.
4. Poornima M charantimath Total Quality Management, Pearson Education, 2015
5. Kanishka Bedi: Quality Management, Oxford, 2015.
6. Dr.S.Kumar , Total Quality Management, University Science Press ,2015

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

MBA I-Sem
PROJECT MANAGEMENT
(Open Elective – I)
Course Aim: The objective of this course is to lay an important foundation to students in managing
projects with a special focus on every phase such as project planning, execution, monitoring and
evaluation.
UNIT-I
Introduction: Introduction-Project management-What is Project Management-why Project Management-
Project Lifecycle- Project Management Research in brief, Project Management today, Organization
strategy and structure and culture, Forma of organization structure, stake holder management,
organization culture, creating a culture for Project Management.
UNIT-II:
Project Planning: Project Planning Defining the project, Approaches to project screening and selection,
Work breakdown structure, financial Module, Getting Approval and compiling a project charter, setting up
a monitoring and controlling process.
UNIT-III
Project Execution: Initiating the Project, Controlling and Reporting project objectives, conducting project
Evaluation, Managing Risk-Four Stage Process , risk management an integrated approach, cost
Management, Creating a project Budget.
UNIT-IV
Leading Project Teams: Building a project Team, Characteristics of a Effective project Team, achieving
cross- functional co-operation, virtual project teams, Conflicts management, Negotiations.
UNIT-V
Performance Measurement and Evaluation: Project control cycles, monitoring project performances,
Earned value management, Human factors in project Evaluation and control, Project termination, Types
of project terminations, Project management and future current and future trends in project management.
REFERENCES
1. Gray, Larson: Project Management-Tata McGraw Hill-2015
2. Jeffery K.Pinto: Project Management-Pearson Education-2015
3. Enzo Frigenti: Project Management-Kogan, 2015
4. R. Panneerselvam, P. Senthilkumar: Project Management, PHI, 2015
5. Thomas M.Cappels: Financially Focused Project Management, SPD,2008.
6. Guide to Project Management Body of Knowledge (PMBOK® Guide) of Project Management
Institute, USA.

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA I-Sem
STATISTICAL DATA ANALYSIS -PRACTICAL (MS-EXCEL LAB)
Course aim: The course aims is to understand MS Excel for applying statistical tools learnt in RMSA.
Learning Outcome: The learning outcome is that the students should be able to:
Analyse the data to draw inference for decision making.
Understand application of statistical measures of central tendency.
Understand application of ANOVA.
Analyse trends.
Test hypotheses.
Syllabus – PART A
I. About EXCEL
1. Introduction, Uses of Excel, New functions and features of excel 2007.
2. Getting started with excel: Opening a blank or new workbook, general organization.
3. Highlights and main functions: Home, Insert, page layout, formulas.
4. Highlights and main functions: Data, review, view, add-inns.
5. Using the Excel help function.
II General EXCEL Lessons
6. Customizing the Quick Access Toolbar.
7. Creating and Using Templates.
8. Working with Data: Entering, Editing, Copy, Cut, Paste, Paste Special.
9. Formatting Data and Using the Right Mouse Click.
10. Saving, Page Setup, and Printing.
11. Using Headers and Footers.
12. Manipulating Data, using Data Names and Ranges, Filters and Sort and Validation Lists.
13. Data from External Sources.
14. Using and Formatting Tables.
15. Basic Formulas and Use of Functions.
16. Data Analysis Using Charts and Graphs.
17. Managing, Inserting, and Copying Worksheets.
18. Securing the Excel Document (Protect Cells and Workbook).
III ADVANCED EXCEL LESSONS
19. Advanced Formulas and Functions.
20. Advanced Worksheet Features.
21. Advanced Data Analysis using PivotTables and Pivot Charts.
PART B – STATISTICAL TOOLS FOR EXECUTION USING EXCEL
IV Tabulation, bar diagram, Multiple Bar diagram, Pie diagram, Measure of central tendency: mean,
median, mode, Measure of dispersion: variance, standard deviation, Coefficient of variation.
Correlation, regression lines.
V t- test, F-test, ANOVA one way classification, chi square test, independence of attributes.
VI Time series: forecasting Method of least squares, moving average method. Inference and
discussion of results.
REFERENCES
1. Glyn Davis & Branko Pecar “Business Statistics Using Excel” Oxford University Press, 2012.
2. D P Apte : Statistical Tools for Managers USING MS EXCEL, Excel, 2012.
3. David M Levine, David. F. Stephan & Kathryn A. Szabat, Statistics for Managers – Using MS
Excel, PHI, 2015.
4. Bruce Bowerman, Business Statistics in Practice, TMH, 5/e 2012.
5. Shelly, MS Office, 2007, Cengage, 2009.
6. Ajai.S.Gaur, Sanjaya S.Gaur, Statistical Methods For Practice and Research, Response, 2009.

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA I-Sem
BUSINESS COMMUNICATIONS – SEMINAR
Aim: Aim is to enable students understand how to write business letters and improve written
communication.
Learning Outcome: At the end of the course, students will be enabled with the following skills.
a. English language skills for effective written business communication (‘s).
b. Will be able to understand how to write project report.
***
Unit-I:
Business Writing: Introduction, Importance of Written Business Communication, Direct and Indirect
Approached to Business Messages, Five Main Stages of Writing Business Messages. Practice Exercises.
Case Study: Communication Complication in English(Meenakshi…).
Unit-II:
Business Correspondence: Introduction, Business Letter Writing, Effective Business Correspondence,
Common Components of Business Letters, Strategies for Writing the Body of a Letter, Kinds of Business
Letters, Writing Effective Memos. Practice Exercises.
Case Study: Missing Briefcase (Meenakshi…).
Unit-III:
Instructions: Introduction, Written Instructions, General Warning, Caution and Danger, Format in
Instructions, Oral Instructions, Audience Analysis, Product Instructions. Practice Exercises.
Case Study: How to operate the Minolta Freedom 3 Camera. (Meenakshi…)
Unit-IV:
Business Reports and Proposals: Introduction, What is a Report, Steps in Writing a Routine Business
Report, Parts of a Report, Corporate Reports, Business Proposals.
Case Study: Handling unsolicited proposals for private infrastructure projects(Meenakshi…).
Case Study: The key board syndrome(Meenakshi…).
Unit-V:
Careers and Resumes : Introduction, Career Building, Understanding yourself, setting a career goal, job
search / looking at various options, preparing your resume, resume formats, traditional, electronic and
video resumes, online recruitment process. Write your resume to market yourself.Case Study: Recruitment Drive at SOBER. (Meenakshi…).
REFERENCES:
1. Meenakshi Raman and Prakash Singh, Business Communication, Oxford, 2012.
2. Lesikar: Basic Business Communication, TMH, 2015.
3. David Irwin: Effective Business Communications, Viva-Thorogood, 2015.
4. Rajendra Pal, J S KorlahaHi: Essentials of Business Communication: Sultan Chand & Sons, New
Delhi, 2015
5. Business English Dictionary, Pearson, 2015.
6. Lehman and Dufrene Sinha, BCOM (Business Communication) 2nd edition, Cengage, 2012.