Download RGUHS (Rajiv Gandhi University of Health Sciences) B.Pharm Important Question Bank (Bachelor of Pharmacy) Pharm Marketing QP Bank (Latest Important Questions Unit Wise)
Long Essay:
1 How do you segment pharmaceutical market? Discuss the criteria of market
segmentation
2 Define marketing. Explain its nature and scope of pharmaceutical marketing
3 What is market segmentation? Explain the different ways of segmenting the
pharmaceutical market with examples
4 Define marketing? Describe the various functions and scope of marketing
5 Write an overview of Indian pharmaceutical market
6 Briefly explain the quantitative and qualitative aspects of Indian
pharmaceutical market.
7 Define market research. Explain in detail the steps involved in a market
research process.
8 Explain motivation and factors influencing physician prescribing habits. Add
a note on patient?s choice of physician.
Short Essays:
1 Discuss the steps involved in market research
2 Discuss briefly the prescribing habits of a physician
3 Explain the nature and scope of pharmaceutical marketing
4 Briefly explain the factors that contribute to the patient?s choice of a
physician?
5 Discuss the steps involved in consumer buying process
6 What are the criteria for segmenting the pharmaceutical market? Add a note
on size and composition of market
7 Explain primary and secondary sources of market research.
8 What is target marketing. Explain
9 How does socio-psychological characteristics of consumer?s influence
market segmentation
Short Answers:
1 Differentiate between ?needs? ?wants? and ?demands?
2 Write briefly about the patient choice of retail pharmacist
3 Mention two advantages of market segmentation
4 Difference between market research and marketing research.
5 Write any two difference between Pharmaceutical marketing and consumer
marketing.
6 Differentiate between sales and marketing
7 What are the 4 Ps of marketing?
8 What is selling concept?
9 What is product concept?
10 Differentiate between marketing and selling.
11 Define marketing.
12 Differentiate between market and marketing
13 Mention two disadvantages of segmentation
14 What is psychographic segmentation?
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Chapter I Marketing
Long Essay:
1 How do you segment pharmaceutical market? Discuss the criteria of market
segmentation
2 Define marketing. Explain its nature and scope of pharmaceutical marketing
3 What is market segmentation? Explain the different ways of segmenting the
pharmaceutical market with examples
4 Define marketing? Describe the various functions and scope of marketing
5 Write an overview of Indian pharmaceutical market
6 Briefly explain the quantitative and qualitative aspects of Indian
pharmaceutical market.
7 Define market research. Explain in detail the steps involved in a market
research process.
8 Explain motivation and factors influencing physician prescribing habits. Add
a note on patient?s choice of physician.
Short Essays:
1 Discuss the steps involved in market research
2 Discuss briefly the prescribing habits of a physician
3 Explain the nature and scope of pharmaceutical marketing
4 Briefly explain the factors that contribute to the patient?s choice of a
physician?
5 Discuss the steps involved in consumer buying process
6 What are the criteria for segmenting the pharmaceutical market? Add a note
on size and composition of market
7 Explain primary and secondary sources of market research.
8 What is target marketing. Explain
9 How does socio-psychological characteristics of consumer?s influence
market segmentation
Short Answers:
1 Differentiate between ?needs? ?wants? and ?demands?
2 Write briefly about the patient choice of retail pharmacist
3 Mention two advantages of market segmentation
4 Difference between market research and marketing research.
5 Write any two difference between Pharmaceutical marketing and consumer
marketing.
6 Differentiate between sales and marketing
7 What are the 4 Ps of marketing?
8 What is selling concept?
9 What is product concept?
10 Differentiate between marketing and selling.
11 Define marketing.
12 Differentiate between market and marketing
13 Mention two disadvantages of segmentation
14 What is psychographic segmentation?
Chapter II Organization
Short Answers:
1 Name any two acts governing the marketing of pharmaceutical products
2 State the objectives of a company
3 Define organization
4 Enlist the internal controls in an organization
5 List the objectives of a organisation
6 What is informal organization
7 What is formal organization
8 What are the objectives of DMR(OA) Act
9 What are the roles of internal control
Chapter III The pharmaceutical products
Long Essay:
1 Discuss the steps involved in new product development
2 What do you mean by PLC? Explain in details the life cycle of a
pharmaceutical product
3 Define product. Explain various product levels with examples. Define brand.
Explain the various types of brand
Short Essays:
1 Define product and classify them
2 Define product planning. Explain its importance
3 Discuss about stages of PLC
4 List and explain the different levels of product with examples
5 Define marketing mix. What are its important elements.
6 Define branding and classify them
7 Explain in brief the different stages of NPD
8 Explain strategies used during introductory stage of PLC
9 What is product planning? Explain the steps involved in product planning
10 Explain in details product differentiation
11 Explain with examples how the life cycle of a product can be extended
12 Define market? Explain the various dimensions of the pharmaceutical
product?
13 Define Brand. What are characteristics of ideal brand name?
14 Differentiate between me-too and augmented products giving suitable
examples
Short Answers:
1 What are the advantages of branding
2 Define brand
3 What is test marketing
4 Write about the elements of marketing mix
5 Write about the importance of medical exhibition in pharmaceutical
marketing
6 What are me too products
FirstRanker.com - FirstRanker's Choice
Chapter I Marketing
Long Essay:
1 How do you segment pharmaceutical market? Discuss the criteria of market
segmentation
2 Define marketing. Explain its nature and scope of pharmaceutical marketing
3 What is market segmentation? Explain the different ways of segmenting the
pharmaceutical market with examples
4 Define marketing? Describe the various functions and scope of marketing
5 Write an overview of Indian pharmaceutical market
6 Briefly explain the quantitative and qualitative aspects of Indian
pharmaceutical market.
7 Define market research. Explain in detail the steps involved in a market
research process.
8 Explain motivation and factors influencing physician prescribing habits. Add
a note on patient?s choice of physician.
Short Essays:
1 Discuss the steps involved in market research
2 Discuss briefly the prescribing habits of a physician
3 Explain the nature and scope of pharmaceutical marketing
4 Briefly explain the factors that contribute to the patient?s choice of a
physician?
5 Discuss the steps involved in consumer buying process
6 What are the criteria for segmenting the pharmaceutical market? Add a note
on size and composition of market
7 Explain primary and secondary sources of market research.
8 What is target marketing. Explain
9 How does socio-psychological characteristics of consumer?s influence
market segmentation
Short Answers:
1 Differentiate between ?needs? ?wants? and ?demands?
2 Write briefly about the patient choice of retail pharmacist
3 Mention two advantages of market segmentation
4 Difference between market research and marketing research.
5 Write any two difference between Pharmaceutical marketing and consumer
marketing.
6 Differentiate between sales and marketing
7 What are the 4 Ps of marketing?
8 What is selling concept?
9 What is product concept?
10 Differentiate between marketing and selling.
11 Define marketing.
12 Differentiate between market and marketing
13 Mention two disadvantages of segmentation
14 What is psychographic segmentation?
Chapter II Organization
Short Answers:
1 Name any two acts governing the marketing of pharmaceutical products
2 State the objectives of a company
3 Define organization
4 Enlist the internal controls in an organization
5 List the objectives of a organisation
6 What is informal organization
7 What is formal organization
8 What are the objectives of DMR(OA) Act
9 What are the roles of internal control
Chapter III The pharmaceutical products
Long Essay:
1 Discuss the steps involved in new product development
2 What do you mean by PLC? Explain in details the life cycle of a
pharmaceutical product
3 Define product. Explain various product levels with examples. Define brand.
Explain the various types of brand
Short Essays:
1 Define product and classify them
2 Define product planning. Explain its importance
3 Discuss about stages of PLC
4 List and explain the different levels of product with examples
5 Define marketing mix. What are its important elements.
6 Define branding and classify them
7 Explain in brief the different stages of NPD
8 Explain strategies used during introductory stage of PLC
9 What is product planning? Explain the steps involved in product planning
10 Explain in details product differentiation
11 Explain with examples how the life cycle of a product can be extended
12 Define market? Explain the various dimensions of the pharmaceutical
product?
13 Define Brand. What are characteristics of ideal brand name?
14 Differentiate between me-too and augmented products giving suitable
examples
Short Answers:
1 What are the advantages of branding
2 Define brand
3 What is test marketing
4 Write about the elements of marketing mix
5 Write about the importance of medical exhibition in pharmaceutical
marketing
6 What are me too products
7 What are augmented products
8 What is meant by product modification
9 What are OTC products? Give examples
10 What is brand equity
11 What is importance of medical exhibition in pharmaceutical marketing
12 List any four reasons for failure of a new product in market
13 What are generic products
Chapter IV Competitive practices in the pharmaceutical Industries
Short Essays:
1 What are the factors that should be considered in the product pricing of
pharmaceutical product
2 Discuss the basis of pricing
3 Describe the different strategies of pricing
4 Discuss the role of retailers in distribution of pharmaceutical products
5 Discuss the methods of non-price competition
6 Explain cost based and competition based pricing
7 List the basis of pricing. Explain any two
8 Explain how companies compete through R&D and product quality?
Short Answers:
1 Mention two services of wholesaler to the manufacturer
2 Explain the functions of a retailer
3 What are the disadvantages of wholesalers
4. What are the significance of retailers in distribution of drugs
Chapter V Promotions
Long Essay:
1 Explain in details the duties, selection, and training of PSR in pharmaceutical
marketing
2 Define promotion. Write s detail note on different element of promotional
mix
3 What is detailing. Explain in detail selection, training and duties of a detail
man
4 Discuss in details the stages involved in selling process
Short Essays:
1 Define communication and explain the process of communication
2 Write a note on selection and duties of a PSR
3 What are the different ways of promotions of pharmaceutical product
4 Write a note of training and compensation of PSR
5 Write a note on advertising and publicity as elements of promotion
6 Explain the factors that are considered in selection of PSR
7 Mention the advantages and disadvantages of a wholesaler in distribution of
pharmaceutical product
8 Write a note on any two non personal methods of promoting pharmaceutical
products
Short Answers:
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Chapter I Marketing
Long Essay:
1 How do you segment pharmaceutical market? Discuss the criteria of market
segmentation
2 Define marketing. Explain its nature and scope of pharmaceutical marketing
3 What is market segmentation? Explain the different ways of segmenting the
pharmaceutical market with examples
4 Define marketing? Describe the various functions and scope of marketing
5 Write an overview of Indian pharmaceutical market
6 Briefly explain the quantitative and qualitative aspects of Indian
pharmaceutical market.
7 Define market research. Explain in detail the steps involved in a market
research process.
8 Explain motivation and factors influencing physician prescribing habits. Add
a note on patient?s choice of physician.
Short Essays:
1 Discuss the steps involved in market research
2 Discuss briefly the prescribing habits of a physician
3 Explain the nature and scope of pharmaceutical marketing
4 Briefly explain the factors that contribute to the patient?s choice of a
physician?
5 Discuss the steps involved in consumer buying process
6 What are the criteria for segmenting the pharmaceutical market? Add a note
on size and composition of market
7 Explain primary and secondary sources of market research.
8 What is target marketing. Explain
9 How does socio-psychological characteristics of consumer?s influence
market segmentation
Short Answers:
1 Differentiate between ?needs? ?wants? and ?demands?
2 Write briefly about the patient choice of retail pharmacist
3 Mention two advantages of market segmentation
4 Difference between market research and marketing research.
5 Write any two difference between Pharmaceutical marketing and consumer
marketing.
6 Differentiate between sales and marketing
7 What are the 4 Ps of marketing?
8 What is selling concept?
9 What is product concept?
10 Differentiate between marketing and selling.
11 Define marketing.
12 Differentiate between market and marketing
13 Mention two disadvantages of segmentation
14 What is psychographic segmentation?
Chapter II Organization
Short Answers:
1 Name any two acts governing the marketing of pharmaceutical products
2 State the objectives of a company
3 Define organization
4 Enlist the internal controls in an organization
5 List the objectives of a organisation
6 What is informal organization
7 What is formal organization
8 What are the objectives of DMR(OA) Act
9 What are the roles of internal control
Chapter III The pharmaceutical products
Long Essay:
1 Discuss the steps involved in new product development
2 What do you mean by PLC? Explain in details the life cycle of a
pharmaceutical product
3 Define product. Explain various product levels with examples. Define brand.
Explain the various types of brand
Short Essays:
1 Define product and classify them
2 Define product planning. Explain its importance
3 Discuss about stages of PLC
4 List and explain the different levels of product with examples
5 Define marketing mix. What are its important elements.
6 Define branding and classify them
7 Explain in brief the different stages of NPD
8 Explain strategies used during introductory stage of PLC
9 What is product planning? Explain the steps involved in product planning
10 Explain in details product differentiation
11 Explain with examples how the life cycle of a product can be extended
12 Define market? Explain the various dimensions of the pharmaceutical
product?
13 Define Brand. What are characteristics of ideal brand name?
14 Differentiate between me-too and augmented products giving suitable
examples
Short Answers:
1 What are the advantages of branding
2 Define brand
3 What is test marketing
4 Write about the elements of marketing mix
5 Write about the importance of medical exhibition in pharmaceutical
marketing
6 What are me too products
7 What are augmented products
8 What is meant by product modification
9 What are OTC products? Give examples
10 What is brand equity
11 What is importance of medical exhibition in pharmaceutical marketing
12 List any four reasons for failure of a new product in market
13 What are generic products
Chapter IV Competitive practices in the pharmaceutical Industries
Short Essays:
1 What are the factors that should be considered in the product pricing of
pharmaceutical product
2 Discuss the basis of pricing
3 Describe the different strategies of pricing
4 Discuss the role of retailers in distribution of pharmaceutical products
5 Discuss the methods of non-price competition
6 Explain cost based and competition based pricing
7 List the basis of pricing. Explain any two
8 Explain how companies compete through R&D and product quality?
Short Answers:
1 Mention two services of wholesaler to the manufacturer
2 Explain the functions of a retailer
3 What are the disadvantages of wholesalers
4. What are the significance of retailers in distribution of drugs
Chapter V Promotions
Long Essay:
1 Explain in details the duties, selection, and training of PSR in pharmaceutical
marketing
2 Define promotion. Write s detail note on different element of promotional
mix
3 What is detailing. Explain in detail selection, training and duties of a detail
man
4 Discuss in details the stages involved in selling process
Short Essays:
1 Define communication and explain the process of communication
2 Write a note on selection and duties of a PSR
3 What are the different ways of promotions of pharmaceutical product
4 Write a note of training and compensation of PSR
5 Write a note on advertising and publicity as elements of promotion
6 Explain the factors that are considered in selection of PSR
7 Mention the advantages and disadvantages of a wholesaler in distribution of
pharmaceutical product
8 Write a note on any two non personal methods of promoting pharmaceutical
products
Short Answers:
1 What are the importance of public relations in pharmaceutical market
2 What are the future prospects of a PSR
3 What is the importance of public relations in pharmaceutical marketing
4 What are the barriers to communication process
5 What are online promotional techniques for OTC products
Chapter VI Distribution
Short Essays:
1 What do you mean by channels of distribution
2 Write the role of wholesaler in distribution of pharmaceutical products
3 Write role of hospital pharmacy as a retail outlet
4 What are the functions of a wholesaler in pharmaceutical distribution
channels
5 Differentiate wholesalers and retailers
6 What are the importance of hospital pharmacy as retail outlet
7 Differentiate between wholesaler and retailer in the pharmaceutical product
Short Answers:
1 Classify retailers
2 What are the advantages of chain pharmacy
3 List the different members in the pharmaceutical distribution channels
4 What is significance of retailer in distribution of pharmaceutical products
5 Classify retailers. Add a note on hospital pharmacy as a retail outlet
6 How is C & F agents different from wholesaler
Chapter VII Management
Long Essay:
1 Explain the secondary functions of management
2 Describe the primary functions of management
3 List and explain Henry Fayol?s principals of management
4 Explain the concepts of management. Write a note on organising and staffing
5 What is decision making? Explain the steps involved in decision making
Short Essays:
1 Define planning. Explain the steps involved in planning
2 What is staffing. Explain its importance
3 What are the qualities of a good leader
4 Write a note on motivation. Discuss briefly prescribing habit of a physician
5 List out the primary functions of management and explain any two
6 Explain motivation. Add a note on prescribing habits of physician
7 What are the different levels of management and write their functions
8 Explain in brief F. W. Taylor?s principles of management?
9 Explain the various types of leadership styles?
10 Enumerate the functions of various levels of management
Short Answers:
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Chapter I Marketing
Long Essay:
1 How do you segment pharmaceutical market? Discuss the criteria of market
segmentation
2 Define marketing. Explain its nature and scope of pharmaceutical marketing
3 What is market segmentation? Explain the different ways of segmenting the
pharmaceutical market with examples
4 Define marketing? Describe the various functions and scope of marketing
5 Write an overview of Indian pharmaceutical market
6 Briefly explain the quantitative and qualitative aspects of Indian
pharmaceutical market.
7 Define market research. Explain in detail the steps involved in a market
research process.
8 Explain motivation and factors influencing physician prescribing habits. Add
a note on patient?s choice of physician.
Short Essays:
1 Discuss the steps involved in market research
2 Discuss briefly the prescribing habits of a physician
3 Explain the nature and scope of pharmaceutical marketing
4 Briefly explain the factors that contribute to the patient?s choice of a
physician?
5 Discuss the steps involved in consumer buying process
6 What are the criteria for segmenting the pharmaceutical market? Add a note
on size and composition of market
7 Explain primary and secondary sources of market research.
8 What is target marketing. Explain
9 How does socio-psychological characteristics of consumer?s influence
market segmentation
Short Answers:
1 Differentiate between ?needs? ?wants? and ?demands?
2 Write briefly about the patient choice of retail pharmacist
3 Mention two advantages of market segmentation
4 Difference between market research and marketing research.
5 Write any two difference between Pharmaceutical marketing and consumer
marketing.
6 Differentiate between sales and marketing
7 What are the 4 Ps of marketing?
8 What is selling concept?
9 What is product concept?
10 Differentiate between marketing and selling.
11 Define marketing.
12 Differentiate between market and marketing
13 Mention two disadvantages of segmentation
14 What is psychographic segmentation?
Chapter II Organization
Short Answers:
1 Name any two acts governing the marketing of pharmaceutical products
2 State the objectives of a company
3 Define organization
4 Enlist the internal controls in an organization
5 List the objectives of a organisation
6 What is informal organization
7 What is formal organization
8 What are the objectives of DMR(OA) Act
9 What are the roles of internal control
Chapter III The pharmaceutical products
Long Essay:
1 Discuss the steps involved in new product development
2 What do you mean by PLC? Explain in details the life cycle of a
pharmaceutical product
3 Define product. Explain various product levels with examples. Define brand.
Explain the various types of brand
Short Essays:
1 Define product and classify them
2 Define product planning. Explain its importance
3 Discuss about stages of PLC
4 List and explain the different levels of product with examples
5 Define marketing mix. What are its important elements.
6 Define branding and classify them
7 Explain in brief the different stages of NPD
8 Explain strategies used during introductory stage of PLC
9 What is product planning? Explain the steps involved in product planning
10 Explain in details product differentiation
11 Explain with examples how the life cycle of a product can be extended
12 Define market? Explain the various dimensions of the pharmaceutical
product?
13 Define Brand. What are characteristics of ideal brand name?
14 Differentiate between me-too and augmented products giving suitable
examples
Short Answers:
1 What are the advantages of branding
2 Define brand
3 What is test marketing
4 Write about the elements of marketing mix
5 Write about the importance of medical exhibition in pharmaceutical
marketing
6 What are me too products
7 What are augmented products
8 What is meant by product modification
9 What are OTC products? Give examples
10 What is brand equity
11 What is importance of medical exhibition in pharmaceutical marketing
12 List any four reasons for failure of a new product in market
13 What are generic products
Chapter IV Competitive practices in the pharmaceutical Industries
Short Essays:
1 What are the factors that should be considered in the product pricing of
pharmaceutical product
2 Discuss the basis of pricing
3 Describe the different strategies of pricing
4 Discuss the role of retailers in distribution of pharmaceutical products
5 Discuss the methods of non-price competition
6 Explain cost based and competition based pricing
7 List the basis of pricing. Explain any two
8 Explain how companies compete through R&D and product quality?
Short Answers:
1 Mention two services of wholesaler to the manufacturer
2 Explain the functions of a retailer
3 What are the disadvantages of wholesalers
4. What are the significance of retailers in distribution of drugs
Chapter V Promotions
Long Essay:
1 Explain in details the duties, selection, and training of PSR in pharmaceutical
marketing
2 Define promotion. Write s detail note on different element of promotional
mix
3 What is detailing. Explain in detail selection, training and duties of a detail
man
4 Discuss in details the stages involved in selling process
Short Essays:
1 Define communication and explain the process of communication
2 Write a note on selection and duties of a PSR
3 What are the different ways of promotions of pharmaceutical product
4 Write a note of training and compensation of PSR
5 Write a note on advertising and publicity as elements of promotion
6 Explain the factors that are considered in selection of PSR
7 Mention the advantages and disadvantages of a wholesaler in distribution of
pharmaceutical product
8 Write a note on any two non personal methods of promoting pharmaceutical
products
Short Answers:
1 What are the importance of public relations in pharmaceutical market
2 What are the future prospects of a PSR
3 What is the importance of public relations in pharmaceutical marketing
4 What are the barriers to communication process
5 What are online promotional techniques for OTC products
Chapter VI Distribution
Short Essays:
1 What do you mean by channels of distribution
2 Write the role of wholesaler in distribution of pharmaceutical products
3 Write role of hospital pharmacy as a retail outlet
4 What are the functions of a wholesaler in pharmaceutical distribution
channels
5 Differentiate wholesalers and retailers
6 What are the importance of hospital pharmacy as retail outlet
7 Differentiate between wholesaler and retailer in the pharmaceutical product
Short Answers:
1 Classify retailers
2 What are the advantages of chain pharmacy
3 List the different members in the pharmaceutical distribution channels
4 What is significance of retailer in distribution of pharmaceutical products
5 Classify retailers. Add a note on hospital pharmacy as a retail outlet
6 How is C & F agents different from wholesaler
Chapter VII Management
Long Essay:
1 Explain the secondary functions of management
2 Describe the primary functions of management
3 List and explain Henry Fayol?s principals of management
4 Explain the concepts of management. Write a note on organising and staffing
5 What is decision making? Explain the steps involved in decision making
Short Essays:
1 Define planning. Explain the steps involved in planning
2 What is staffing. Explain its importance
3 What are the qualities of a good leader
4 Write a note on motivation. Discuss briefly prescribing habit of a physician
5 List out the primary functions of management and explain any two
6 Explain motivation. Add a note on prescribing habits of physician
7 What are the different levels of management and write their functions
8 Explain in brief F. W. Taylor?s principles of management?
9 Explain the various types of leadership styles?
10 Enumerate the functions of various levels of management
Short Answers:
1 Define authority
2 Define MBO concept of management
3 List primary functions of management
4 List out the levels of management
5 What are the importance of management
6 Explain the product concept
7 What is scalar chain
8 What is autocratic style of leadership
9 Define innovation
Chapter VIII Current health scenario in India
Short Answers:
1 Name the vital statistics of health
2 Write a short note about current scenario of Indian pharmaceutical markets
3 What is the role of pharmacists in Indian health scenario
4 List health indicators
5 What is medical tourism
6 Write notes on health insurance in India?
Chapter IX Importance of entrepreneurship
Short Answers:
1 Name the different types of entrepreneur
2 Enlist the types of entrepreneurs
3 Mention the qualities of a successful entrepreneur
4 What is the role of entrepreneur in economic development of a country
5 Enlist the characteristics of entrepreneur
Chapter X Quality Management
Short Answers:
1 What is critical path method
2 List out the phases of Kaizen?s activity
3 Define TQM
4 List out the types of control
5 What is kaizen
6 What is PDCA cycle in TQM
7 Define median and mode
8 What are the benefits of TQM
9 Name two basic concepts of TQM
10 Define kaizen? Enlist the benefits of Kaizen
11 Define accuracy and precision
12 What is DMAIC roadmap of Six Sigma
13 What is coefficient variation
14 Define standard deviation
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Chapter I Marketing
Long Essay:
1 How do you segment pharmaceutical market? Discuss the criteria of market
segmentation
2 Define marketing. Explain its nature and scope of pharmaceutical marketing
3 What is market segmentation? Explain the different ways of segmenting the
pharmaceutical market with examples
4 Define marketing? Describe the various functions and scope of marketing
5 Write an overview of Indian pharmaceutical market
6 Briefly explain the quantitative and qualitative aspects of Indian
pharmaceutical market.
7 Define market research. Explain in detail the steps involved in a market
research process.
8 Explain motivation and factors influencing physician prescribing habits. Add
a note on patient?s choice of physician.
Short Essays:
1 Discuss the steps involved in market research
2 Discuss briefly the prescribing habits of a physician
3 Explain the nature and scope of pharmaceutical marketing
4 Briefly explain the factors that contribute to the patient?s choice of a
physician?
5 Discuss the steps involved in consumer buying process
6 What are the criteria for segmenting the pharmaceutical market? Add a note
on size and composition of market
7 Explain primary and secondary sources of market research.
8 What is target marketing. Explain
9 How does socio-psychological characteristics of consumer?s influence
market segmentation
Short Answers:
1 Differentiate between ?needs? ?wants? and ?demands?
2 Write briefly about the patient choice of retail pharmacist
3 Mention two advantages of market segmentation
4 Difference between market research and marketing research.
5 Write any two difference between Pharmaceutical marketing and consumer
marketing.
6 Differentiate between sales and marketing
7 What are the 4 Ps of marketing?
8 What is selling concept?
9 What is product concept?
10 Differentiate between marketing and selling.
11 Define marketing.
12 Differentiate between market and marketing
13 Mention two disadvantages of segmentation
14 What is psychographic segmentation?
Chapter II Organization
Short Answers:
1 Name any two acts governing the marketing of pharmaceutical products
2 State the objectives of a company
3 Define organization
4 Enlist the internal controls in an organization
5 List the objectives of a organisation
6 What is informal organization
7 What is formal organization
8 What are the objectives of DMR(OA) Act
9 What are the roles of internal control
Chapter III The pharmaceutical products
Long Essay:
1 Discuss the steps involved in new product development
2 What do you mean by PLC? Explain in details the life cycle of a
pharmaceutical product
3 Define product. Explain various product levels with examples. Define brand.
Explain the various types of brand
Short Essays:
1 Define product and classify them
2 Define product planning. Explain its importance
3 Discuss about stages of PLC
4 List and explain the different levels of product with examples
5 Define marketing mix. What are its important elements.
6 Define branding and classify them
7 Explain in brief the different stages of NPD
8 Explain strategies used during introductory stage of PLC
9 What is product planning? Explain the steps involved in product planning
10 Explain in details product differentiation
11 Explain with examples how the life cycle of a product can be extended
12 Define market? Explain the various dimensions of the pharmaceutical
product?
13 Define Brand. What are characteristics of ideal brand name?
14 Differentiate between me-too and augmented products giving suitable
examples
Short Answers:
1 What are the advantages of branding
2 Define brand
3 What is test marketing
4 Write about the elements of marketing mix
5 Write about the importance of medical exhibition in pharmaceutical
marketing
6 What are me too products
7 What are augmented products
8 What is meant by product modification
9 What are OTC products? Give examples
10 What is brand equity
11 What is importance of medical exhibition in pharmaceutical marketing
12 List any four reasons for failure of a new product in market
13 What are generic products
Chapter IV Competitive practices in the pharmaceutical Industries
Short Essays:
1 What are the factors that should be considered in the product pricing of
pharmaceutical product
2 Discuss the basis of pricing
3 Describe the different strategies of pricing
4 Discuss the role of retailers in distribution of pharmaceutical products
5 Discuss the methods of non-price competition
6 Explain cost based and competition based pricing
7 List the basis of pricing. Explain any two
8 Explain how companies compete through R&D and product quality?
Short Answers:
1 Mention two services of wholesaler to the manufacturer
2 Explain the functions of a retailer
3 What are the disadvantages of wholesalers
4. What are the significance of retailers in distribution of drugs
Chapter V Promotions
Long Essay:
1 Explain in details the duties, selection, and training of PSR in pharmaceutical
marketing
2 Define promotion. Write s detail note on different element of promotional
mix
3 What is detailing. Explain in detail selection, training and duties of a detail
man
4 Discuss in details the stages involved in selling process
Short Essays:
1 Define communication and explain the process of communication
2 Write a note on selection and duties of a PSR
3 What are the different ways of promotions of pharmaceutical product
4 Write a note of training and compensation of PSR
5 Write a note on advertising and publicity as elements of promotion
6 Explain the factors that are considered in selection of PSR
7 Mention the advantages and disadvantages of a wholesaler in distribution of
pharmaceutical product
8 Write a note on any two non personal methods of promoting pharmaceutical
products
Short Answers:
1 What are the importance of public relations in pharmaceutical market
2 What are the future prospects of a PSR
3 What is the importance of public relations in pharmaceutical marketing
4 What are the barriers to communication process
5 What are online promotional techniques for OTC products
Chapter VI Distribution
Short Essays:
1 What do you mean by channels of distribution
2 Write the role of wholesaler in distribution of pharmaceutical products
3 Write role of hospital pharmacy as a retail outlet
4 What are the functions of a wholesaler in pharmaceutical distribution
channels
5 Differentiate wholesalers and retailers
6 What are the importance of hospital pharmacy as retail outlet
7 Differentiate between wholesaler and retailer in the pharmaceutical product
Short Answers:
1 Classify retailers
2 What are the advantages of chain pharmacy
3 List the different members in the pharmaceutical distribution channels
4 What is significance of retailer in distribution of pharmaceutical products
5 Classify retailers. Add a note on hospital pharmacy as a retail outlet
6 How is C & F agents different from wholesaler
Chapter VII Management
Long Essay:
1 Explain the secondary functions of management
2 Describe the primary functions of management
3 List and explain Henry Fayol?s principals of management
4 Explain the concepts of management. Write a note on organising and staffing
5 What is decision making? Explain the steps involved in decision making
Short Essays:
1 Define planning. Explain the steps involved in planning
2 What is staffing. Explain its importance
3 What are the qualities of a good leader
4 Write a note on motivation. Discuss briefly prescribing habit of a physician
5 List out the primary functions of management and explain any two
6 Explain motivation. Add a note on prescribing habits of physician
7 What are the different levels of management and write their functions
8 Explain in brief F. W. Taylor?s principles of management?
9 Explain the various types of leadership styles?
10 Enumerate the functions of various levels of management
Short Answers:
1 Define authority
2 Define MBO concept of management
3 List primary functions of management
4 List out the levels of management
5 What are the importance of management
6 Explain the product concept
7 What is scalar chain
8 What is autocratic style of leadership
9 Define innovation
Chapter VIII Current health scenario in India
Short Answers:
1 Name the vital statistics of health
2 Write a short note about current scenario of Indian pharmaceutical markets
3 What is the role of pharmacists in Indian health scenario
4 List health indicators
5 What is medical tourism
6 Write notes on health insurance in India?
Chapter IX Importance of entrepreneurship
Short Answers:
1 Name the different types of entrepreneur
2 Enlist the types of entrepreneurs
3 Mention the qualities of a successful entrepreneur
4 What is the role of entrepreneur in economic development of a country
5 Enlist the characteristics of entrepreneur
Chapter X Quality Management
Short Answers:
1 What is critical path method
2 List out the phases of Kaizen?s activity
3 Define TQM
4 List out the types of control
5 What is kaizen
6 What is PDCA cycle in TQM
7 Define median and mode
8 What are the benefits of TQM
9 Name two basic concepts of TQM
10 Define kaizen? Enlist the benefits of Kaizen
11 Define accuracy and precision
12 What is DMAIC roadmap of Six Sigma
13 What is coefficient variation
14 Define standard deviation
15 How Six sigma is differentiated from Kaizen activities
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This post was last modified on 02 March 2020