Download PTU B.Sc (ATHM) 2020 March 3rd Sem 70447 Sales Marketing And Pr In Service Industry Question Paper

Download PTU (I.K. Gujral Punjab Technical University Jalandhar (IKGPTU) B.Sc Airlines Tourism and Hospitality Management (B.Sc ATHM) 2020 March Previous Question Papers

1 | M-70447 (S2)-620
Roll No. Total No. of Pages : 02
Total No. of Questions : 09
BSc.(ATHM) (2014 to 2017) (Sem.?3)
SALES MARKETING & PR IN SERVICE INDUSTRY
Subject Code : BTA-13
M.Code : 70447
Time : 3 Hrs. Max. Marks : 60
INSTRUCTION TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks
each.
2. SECTION-B contains FIVE questions carrying FIVE marks each and students
has to attempt any FOUR questions.
3. SECTION-C contains THREE questions carrying TEN marks each and students
has to attempt any TWO questions.

SECTION-A
1. Explain the following :
a) Need vs. Want
b) Cross-cultural Marketing
c) Target Market
d) Sales promotion
e) Physical evidence
f) Customer attention & interest
g) Factors affecting Pricing
h) Post purchase evaluation
i) Internal vs. External public
j) Non-media PR tools


FirstRanker.com - FirstRanker's Choice
1 | M-70447 (S2)-620
Roll No. Total No. of Pages : 02
Total No. of Questions : 09
BSc.(ATHM) (2014 to 2017) (Sem.?3)
SALES MARKETING & PR IN SERVICE INDUSTRY
Subject Code : BTA-13
M.Code : 70447
Time : 3 Hrs. Max. Marks : 60
INSTRUCTION TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks
each.
2. SECTION-B contains FIVE questions carrying FIVE marks each and students
has to attempt any FOUR questions.
3. SECTION-C contains THREE questions carrying TEN marks each and students
has to attempt any TWO questions.

SECTION-A
1. Explain the following :
a) Need vs. Want
b) Cross-cultural Marketing
c) Target Market
d) Sales promotion
e) Physical evidence
f) Customer attention & interest
g) Factors affecting Pricing
h) Post purchase evaluation
i) Internal vs. External public
j) Non-media PR tools


2 | M-70447 (S2)-620
SECTION-B
2. What is Customer Value? Explain giving suitable example.
3. Why is it important to maintain a balance between tourism capacity and demand?
4. Discuss the role of ?Place? in 7Ps of Marketing mix.
5. Draw a flowchart and explain the various steps of Buying process.
6. What is the role of ?Public relations? in Sales & Marketing?

SECTION-C
7. Describe the concept of Segmentation, Targeting and Positioning giving suitable
examples.
8. Explain ?Product Life Cycle?. How marketing strategies should be changed with each
level of life cycle of the product?
9. What are various steps in Personal Selling Process? Explain.








NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any
page of Answer Sheet will lead to UMC against the Student.

FirstRanker.com - FirstRanker's Choice