Download PTU B.Sc (ATHM) 2020 March 5th Sem 71802 Resort Management Question Paper

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Roll No. HEEEEEEEEEEE Total No. of Pages : 02

Total No. of Questions : 09

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B.Sc.(ATHM) (2014 to 2017) (Sem.-5)

RESORT MANAGEMENT

Subject Code : BTA-26

M.Code : 71802

Time : 3 Hrs. Max. Marks : 60

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INSTRUCTION TO CANDIDATES :

1. SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks each.
2. SECTION-B contains FIVE questions carrying FIVE marks each and students have to attempt any FOUR questions.
3. SECTION-C contains THREE questions carrying TEN marks each and students have to attempt any TWO questions.

SECTION-A

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1. Write a short note on :
   1. Turn down service
   2. National tourism
   3. Staged authenticity
   4. Time-sharing
   5. Run of the house rate

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   6. Haute cuisine
   7. Consortium
   8. Hosted tour
   9. Inelastic demand
   10. MAP

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SECTION-B

2. What are the characteristics of resort management?
3. What is Indian scenario of resort management in India?
4. What are the basic elements of a resort complex?

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5. What is the role of market segmentation in resort management?
6. What are the emerging trends in resort management?

SECTION-C

7. Design a marketing campaign for a resort located in a remote location.
8. Write a detailed note on any one resort in North India. And, explain its characteristics.

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9. What modern trends and factors are leading to growth of resort management?

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