Download PTU B.Sc (ATHM) 2020 March 5th Sem 71803 Destination Marketing And Management Question Paper

Download PTU (I.K. Gujral Punjab Technical University Jalandhar (IKGPTU) B.Sc Airlines Tourism and Hospitality Management (B.Sc ATHM) 2020 March Previous Question Papers

1 | M-71803 (S2)-720
Roll No. Total No. of Pages : 02
Total No. of Questions : 09
B.Sc.(ATHM) (2014 to 2017) (Sem.?5)
DESTINATION MARKETING & MANAGEMENT
Subject Code : BTA-27
M.Code : 71803
Time : 3 Hrs. Max. Marks : 60
INSTRUCTIONS TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks
each.
2. SECTION-B contains FIVE questions carrying FIVE marks each and students
have to attempt any FOUR questions.
3. SECTION-C contains THREE questions carrying TEN marks each and students
have to attempt any TWO questions.

SECTION-A
1. Explain briefly the following terms :
a. Who is a Agro Tourist?
b. Enlist any three wildlife sanctuaries of India.
c. Medical Tourism.
d. Where is Radhanagar Beach Located?
e. Name a few places famous for educational tourism in India.
f. What is Destination Pricing?
g. Explain about Incentive Travel.
h. What is cultural tourism?
i. What is marketing?
j. What is Distribution Channel?


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1 | M-71803 (S2)-720
Roll No. Total No. of Pages : 02
Total No. of Questions : 09
B.Sc.(ATHM) (2014 to 2017) (Sem.?5)
DESTINATION MARKETING & MANAGEMENT
Subject Code : BTA-27
M.Code : 71803
Time : 3 Hrs. Max. Marks : 60
INSTRUCTIONS TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks
each.
2. SECTION-B contains FIVE questions carrying FIVE marks each and students
have to attempt any FOUR questions.
3. SECTION-C contains THREE questions carrying TEN marks each and students
have to attempt any TWO questions.

SECTION-A
1. Explain briefly the following terms :
a. Who is a Agro Tourist?
b. Enlist any three wildlife sanctuaries of India.
c. Medical Tourism.
d. Where is Radhanagar Beach Located?
e. Name a few places famous for educational tourism in India.
f. What is Destination Pricing?
g. Explain about Incentive Travel.
h. What is cultural tourism?
i. What is marketing?
j. What is Distribution Channel?


2 | M-71803 (S2)-720
SECTION-B
2. What do you understand by destination marketing and what is its importance in tourism
industry? Explain with examples.
3. ?Cultural tourism is a growing feature of tourism industry?. Comment.
4. As a travel guide which places would you suggest a tourist visit in Patiala and why?
5. ?A clean and healthy environment of a destination attracts more tourists?. Comment.
6. Explain what is golden triangle and why is it a popular in tourism industry.

SECTION-C
7. What do you understand by destination market plan? Make a destination marketing plan
for Amritsar.
8. What are the various distribution channels that can be used for marketing of a
destination?
9. Explain in detail about pilgrimage tourism.







NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any
page of Answer Sheet will lead to UMC against the Student.
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