Download PTU B.Sc (ATHM) 2020 March 5th Sem 71803 Destination Marketing And Management Question Paper

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Roll No. Total No. of Pages : 02
Total No. of Questions : 09

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B.Sc.(ATHM) (2014 to 2017) (Sem.-5)
DESTINATION MARKETING & MANAGEMENT
Subject Code : BTA-27
M.Code : 71803
Time : 3 Hrs. Max. Marks : 60

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INSTRUCTIONS TO CANDIDATES :

1. SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks each.
2. SECTION-B contains FIVE questions carrying FIVE marks each and students have to attempt any FOUR questions.
3. SECTION-C contains THREE questions carrying TEN marks each and students have to attempt any TWO questions.

SECTION-A

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1. Explain briefly the following terms :
   1. Who is a Agro Tourist?
   2. Enlist any three wildlife sanctuaries of India.
   3. Medical Tourism.
   4. Where is Radhanagar Beach Located?
   5. Name a few places famous for educational tourism in India.

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   6. What is Destination Pricing?
   7. Explain about Incentive Travel.
   8. What is cultural tourism?
   9. What is marketing?
   10. What is Distribution Channel?

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SECTION-B

2. What do you understand by destination marketing and what is its importance in tourism industry? Explain with examples.
3. “Cultural tourism is a growing feature of tourism industry”. Comment.

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4. As a travel guide which places would you suggest a tourist visit in Patiala and why?
5. “A clean and healthy environment of a destination attracts more tourists”. Comment.
6. Explain what is golden triangle and why is it popular in the tourism industry.

SECTION-C

7. What do you understand by destination market plan? Make a destination marketing plan for Amritsar.

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8. What are the various distribution channels that can be used for marketing of a destination?
9. Explain in detail about pilgrimage tourism.

NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any page of Answer Sheet will lead to UMC against the Student.

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