Download PTU B.Sc (ATHM) 2020 March 2nd Sem 11538 Tourism Management Question Paper

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Roll No. [T T] [ [[] Total No. of Pages : 02
Total No. of Questions : 09
B.Sc.(ATHM) (2014 to 2017)(Sem.-2)
TOURISM MANAGEMENT
Subject Code : BTA-08

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M.Code : 11538

Time : 3 Hrs. Max. Marks : 60
INSTRUCTION TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks each.

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2. SECTION-B contains FIVE questions carrying FIVE marks each and students have to attempt any FOUR questions.
3. SECTION-C contains THREE questions carrying TEN marks each and students have to attempt any TWO questions.
SECTION-A
1. Write short notes on :
a) Seasonal Tourism

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b) T.D.R.
c) Tourism Marketing
d) T.R.
e) Tour
f) Inbound Tourist

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g) Traveller
h) Marketing Segmentation.
i) Infrastructure of Tourism
j) Managerial skills

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SECTION-B

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2. What do you understand by marketing mix tour?
3. Explain the different components of tourism.
4. What do you understand by demand and supply management in tourism?
5. Discuss the different tourist services required by a tourist.
6. Differentiate between Tourism Policy and Tourism Planning.

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SECTION-C
7. Discuss the different Tourism Organization’s in India.
8. Why tourism planning is important? Explain.
9. Explain the Leiper’s model of tourism system.
NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any page of Answer Sheet will lead to UMC against the Student.

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