VNSGU BA 2019 3rd Year 3447 Advance Marketing Management I Question Paper

VNSGU (Veer Narmad South Gujarat University) BA (Bachelor of Arts) 2019 3rd Year 3447 Advance Marketing Management I Previous Question Paper

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T.Y.B.A. (Sem-V) Examination
March / April - 2019
Advance Marketing Management-I
k|Q"p : / Instructions
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Seat No.:
Fill up strictly the details of signs on your answer book
Name of the Examination:
T.Y.B.A. (Sem-V)
Name of the Subject :
Advance Marketing Management-I
Subject Code No.: 3
4
4
7
Student's Signature
Q-l
Explain Following in Brief.
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a) List down character name of Four Popular Brands along with
Brand Name
b) Define Primary Brand Association.
c) Define Brand Recall
d) Define Product Category Structure.
e) Give example of four brands that have been dropped by different
companies to manage their brand portfolio over a period of time.
Q-2 Define Strategic Brand Management. Also explain Strategic
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Brand Management Process in detail.
OR

a) List down characteristics of Good Brand Name.
06
b) Explain Various Scope of Brand in detail
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Q-3 a) Diagrammatically present Customer based Brand Equity Pyramid
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Also explain Brand Salience in detail.
b) Explain meaningfulness and likability with respect to criteria for
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Choosing Brand Elements.
OR
a) Explain Brand Revitalization Strategies with the help of example.
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b) List down Brand Elements of Following:
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1) Nike
2) Samsung
Q-4 A) Explain Brand Reinforcement in Detail
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B) Case Study 07
Close-up has been used by 4,000. Millions people around the
world. Their research and product development experts have created
innovative care. Close-up of toothpaste products to ensure that their
toothpaste that strengthens the consumer was beyond clean and
healthy teeth to give you a smile that confident than anyone.
One of the innovations close-up proud to offer consumers Close-up
White, which reduces horizontal yellow on the teeth. This is one of
the innovative products they promote and encourage the most benefits
for the consumer. Close-up helps build the confidence to live fully
and to maintain the image of a modern development in the field.
Cheerful confidence of the new generation as we. They believe that
a healthy mouth and teeth that can make sure to use a fully closeup
is not only a healthy mouth and teeth care products. But also give
confidence to users when they are closer to the people around you.
Q-l Discuss management of Close-up brand?
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