JNTU Anantapur MBA 4th Sem last 10 year question papers 2010-2020 -All regulation- 2nd Year 2nd Sem
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Code: 9E00404b
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MBA IV Semester Supplementary Examinations November/December 2017
INTERNATIONAL MARKETING
(For students admitted in 2013 only)
Time: 3 hours
Max. Marks: 60
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Answer any FIVE questions
All questions carry equal marks
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- Explain the nature, scope and significance of international marketing.
- Describe the impact of international social and cultural environment on international marketing with examples.
- Explain the characteristics of any two regional markets of your choice.
- Distinguish between indirect and direct exporting with four examples each.
- Outline international product positioning with two examples.
- List out and elaborate on the factors affecting the pricing decision of a product in international marketing.
- Discuss the various environmental factors affecting the choice of distribution channels in international markets.
- Analyze the recent changes in import and export policy of India and explain its impact on the growth of Indian exports.
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