Download JNTUA MBA 2017 Nov 4th Semester 9E00404b International Marketing Question Paper

Download JNTU Anantapur (Jawaharlal Nehru Technological University Anantapuramu) MBA 2017 November Fourth Semester (4th Semester/2-2) Regular & Supplementary Examinations 9E00404b International Marketing Question Paper.

Code: 9E00404b


MBA IV Semester Supplementary Examinations November/December 2017
INTERNATIONAL MARKETING
(For students admitted in 2013 only)

Time: 3 hours Max. Marks: 60
Answer any FIVE questions
All questions carry equal marks
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1 Explain the nature, scope and significance of international marketing.

2 Describe the impact of international social and cultural environment on international marketing with
examples.

3 Explain the characteristics of any two regional markets of your choice.

4 Distinguish between indirect and direct exporting with four examples each.

5 Outline international product positioning with two examples.

6 List out and elaborate on the factors affecting the choice of distribution channels in international
marketing.

7 Discuss the various environmental factors affecting the pricing decision of a product in international
markets.

8 Analyze the recent changes in import and export policy of India and explain its impact on
the growth of Indian exports.

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